The failure of Telecinco to separate Save me for Coffee with the aroma of a woman: it does not even reach a million viewers

• TV Telecinco separates Save me and program Coffee with the aroma of a woman against And now Sonsoles

The arrival of

on the grill in the afternoons has tightened even more the loss of audience that

has been broadcasting for a long time.

So much so that last week

decided to play the same trick that the Sonsoles Ónega program had played in the week of its premiere: not to program advertising on Save me for the hour that it lasted

to withstand the pull and try to face it.

They did it to him.

Except for the day of the premiere, save

in average audience, while

was adjusting its audience share to the usual.

However,

wanted to give a blow of effect.

He decided that not programming advertising should be bread for today and hunger for tomorrow, and he made a historic decision: set aside two hours of

to program

's successful series ,

.

Analysis

Hearings.

Telecinco, 12 months dethroned: "Now you can't turn everything upside down"

• Writing: ESTHER MUCENTESMadrid

Telecinco, 12 months dethroned: "Now you can't turn everything upside down"

For 9 years,

has been the immovable program of that strip.

It has been a leader, with exceptional audience shares, for years, but since

lost its leadership, a year ago now, the afternoons of the main

network have been losing audience without those responsible knowing what to do to recover everything lost after the departure of

to

.

For being the premiere, double chapter.

Little more.

Only that it would be on November 2, that it would start at 7:00 p.m. and that two chapters would be broadcast.

In fact, it is still not known what

is going to do now with the Colombian series and where it is going to place it.

There is no doubt that the decision to remove

for the telenovela has been a failure.

9.5% audience share, 964,000 viewers on average and, the only thing that serves as a salvation table is that it had more unique viewers than

-3,531,000 compared to 3,028,000-, yes, with an hour more broadcast.

And without any possibility of approaching the stratospheric audiences of

, which yesterday had 22% and 2,506,000 viewers.

Nor does it seem that the idea of

is to fight in any case with

, but with

.

For its part, YNow

, which continues to adjust audiences, recorded 11.8% and gathered 1,068,000 viewers on average.

And how long did

do until 5:00 p.m. to 7:00 p.m.?

Well, 16.3%, this time competing head to head with another of

's strongholds ,

, which had a 15.2% share.

And last week?

On Monday, the day of the premiere, And Now Sonsoles had a 17.6% audience share,

, 3,972,000 went through the program at some point and more than two points above

.

Yes, without advertising.

The next day,

and

got their act together and played on equal terms.

at the time of

,

had no publicity.

The result: The journalist's program achieved a 15.2% audience share on Tuesday, with an average of 1,249,000 viewers and 3,793,000 unique viewers -those who at some point passed through

-.

Meanwhile,

achieved a 15.4% audience share and an average of 1,249,000 viewers.

outperformed

by two tenths .

On the third day, Wednesday,

surpassed

again : 15.3% (1,249,000) compared to 14.3% (1,170,000).

On Thursday it changed again: 13.1% (1,082,000) of

compared to 13.6% (1,127,000).

And the same on Friday, 13.1% (1,011,000) compared to 13.5% (1,089,000).

And it was Monday.

There was no

but

, but there were

, just like on Tuesday where

won by 8 tenths and a difference of 130,000 followers.

It seemed that

could relax at least a little, but, as has happened on other occasions, suddenly changing the programming and inserting formats that are not usually available at those times has again been expensive.

The hope that the series, an 88-episode remake of the 1990s soap opera that has remained at the top of the most watched series for more than ten consecutive weeks on

, has not worked on free-to-air television, much less has it done more

than

achieves .

And now that?

appears in today's programming

again in the time slot from 7:00 p.m. to 9:00 p.m.

cannot suddenly deprogram the series, but everything indicates, according to the data, that the

series will probably be programmed in another slot.

It's not uncommon for

's grid to change suddenly and that the audience doesn't like it so much, especially if the attempt to fight against

hasn't worked.

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