It can be argued that Kanye West won the hearts of the people in connection with the debut single "Through the wire".
A song he wrote and recorded after he survived a serious car accident.
The song set an image of an unstoppable artist with a clear message: "You can achieve anything as long as you believe in yourself".
Since his debut in 2004, he has been pushing boundaries and ignoring norms - whether it's about design or music.
He has also made several notable appearances in the media, been called "crazy" and in recent years has had more and more critical voices raised against him.
For a few weeks now
, Ye has expressed himself as anti-Semitic and offensive to black people, and now several partners have cut ties.
The fact that Adidas canceled its collaboration with Ye meant a great financial loss and today Kanye is no longer on the business magazine Forbes' list of dollar billionaires.
While the defense is conspicuous by its absence, new interviews with and headlines about Kanye appear, day after day.
In the summer of 2020, when he was campaigning to become president of the United States, he made several criticized statements.
When he spoke about abortion (which he is against), he was deeply moved, and the pictures of a crying Ye spread around the world.
Then ex-wife Kim Kardashian spoke for the first time about the rapper's bipolar disorder.
She said the family was powerless when he refused to seek help, and that what he says does not always match his intentions.
The program "Drink champs"
was criticized for featuring Kanye West after he expressed anti-Semitism and printed T-shirts with the text "white lives matters" on them.
During the interview, he continued to spread conspiracy theories about Jews, but also about the death of George Floyd.
But since then, several new interviews have appeared.
Everyone wants Ye to comment on the criticism.
Unfortunately, there will never be a straight and clear apology, but only more controversy.
This weekend saw a new interview
in which he once again spread conspiracy theories about Jews and compared his Adidas dispute to the death of George Floyd and said that "I now know what it's like to have a knee against your neck".
He also said that "because I don't take any medication, I can talk to you clearly and transparently".
It all ended with him saying a prayer.
The genius of Kanye West's music has for many years excused the bad, but with recent anti-Semitic and anti-blackness outbursts, a line has been crossed.
It is about financial consequences, at the same time the headlines about him never end.
Right now, some believe there is news or entertainment value in what he says.
And behind it all, we see a person in a destructive, downward spiral, simultaneously playing into the hands of far-right forces while the world watches and shakes its head at Kanye.