Sálvame, Sálvame Deluxe, El Programa de Ana Rosa, La isla de las tentaciones... Telecinco monopolizes the Top 10 of the programs considered to be of the worst quality by viewers, according to the 9th
image study on national television channels
carried out by
Personality Media
, a Spanish multinational specialized in image analysis and consultancy.
85
main programs with the greatest impact have been consulted in this year's study, carried out in June with
17,832
Spanish consumers over 16 years of age.
Specifically ,
35
are from
Day Time
and
50
,
from
Primetime
.
It is not a question related to your audience, but rather to understand which are the programs where the consumer sees a higher quality:
What are the 5 programs that you would highlight for their good quality?
And because of its poor quality?
Antena 3
manages to place 5 programs in the Top 10 programs that the viewer considers to be of higher quality
, followed by
laSexta
, with 2 programs and
La 1
, placing another 2, while
Cuatro
enters the top positions thanks to
Planeta Calleja.
From 2014 to today, there are three programs that show a better evolution:
Pasapalabra
experiences greater growth with 10 points: from
36%
in 2014 to
46%
in 2022, together with
Karlos Arguiñano in your kitchen
, which moves from one
24%
to
34%
.
The Wheel of Luck
, with lower scores, but also experiencing a positive evolution, in this case from
12%
in 2014 to
26%
in 2022.
Pasapalabra, with 46%, rises three points and consolidates for yet another year as the program with the best image
Antena 3
leads one more year with
Pasapalabra
as the highest quality program,
with
46%
and at a considerable distance from the rest of the programs.
It is the highest quality program for all age groups.
Second place goes to
Antena 3 Noticias
(
35%
), and third place goes to
Karlos Arguiñano in your kitchen
(
34%
).
Both maintain positions compared to 2021. The fifth position is for
El Hormiguero
, which rises two positions
with
29%
, being the
prime time
program with the best quality.
And a 10th position for
The Wheel of Luck
with
26%
.
La 1
ranks the
Newscast
in fourth place (
33%
), which
increases its quality by three points and moves up one position in the ranking.
The ninth position is for
Direct Spain
(
27%
),
program that also improves colon
in quality.
While the surprise is given by
MasterChef
, which for the first time does not appear in the Top 10 as has happened in recent years, staying at the gates.
On the opposite side we find those programs that the consumer considers to be of poorer quality, according to the study.
85
programs are shown
to which the respondent answers the following question:
What would be the programs that you would highlight for their worst quality?
In this Top 10,
Telecinco
places seven of the 10 programs:
Save me
(
69%
) and
Save me Deluxe
(
60%
), with a very significant difference from the rest.
It is followed
by The Island of Temptations
(
47%
),
The Ana Rosa Program
(
44%
) and
Survivors
(
41%
).
These 5 programs repeat the same position compared to last year.
The eighth position of the worst rated programs is again for Jugones with 26%.
First Dates
(
27%
)
and
Viva la Vida (27%
), already canceled and changed to
Fiesta
,
They climb three positions compared to 2021, until they are placed in sixth and seventh place.
The eighth position is again for
Jugones
with
26%
.
The new entry in the Top 10 is for the
Pasión de Gavilanes
series (
24%
), which occupies
a place.
And closes the ranking
closes in
10th place
of programs of poorer quality, the program
Corazón (22%)
of
La 1
.
If the
day time
is more monopolized by
Antena 3
programs , the
prime time
,
where the channels place special importance on the content, is where in recent years there has been a greater movement and diversity.
In the Top 5 of best quality programs analyzed by age
ranges, El Hormiguero is in first position,
the only program that remains in this Top 5 of highest quality, up to four age ranges and occupying the first positions among young people
16-35 years
old
.
Planeta Calleja
leads the most adult stages
(
36-59 years old
)
and along with
La que se avecina
,
Got Talent
and
First Dates
,
on the youth side
add up for the
Mediaset
group , the programs of greatest consideration in
prime time
.
The Research Team
always occupies a prominent place from
21 years
onwards, which with
Lo de Évole
in the range of
36 to 59 years
, and the 5th place in over
60 years
of
El Intermedio
, close a good representation for
laSexta .
from 11
variables consulted,
Antena 3
leads
10
of them, and the rest is for
La 1. It
consolidates its positive image, being
Good presenters
with
31%,
the variable that most defines the chain, and that makes the most difference with respect to the rest of the open channels.
But it also manages to be the best valued in the
Best news programs
(29%),
Entertaining
(29%),
Likes all audiences
(29%), among others.
La 1
, during the 9 years of study, has always stood out in the first place as the most
Respectful
chain (
32%
), a variable from which it has never been unseated.
It achieves 14 points of distance with respect to its followers, in this last year.
Telecinco
maintains third place in the variables where it achieves a higher score, with
14%
in
Entertaining
and
Likes all audiences
(
10%
).
Conforms to The Trust Project criteria
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Antenna 3
Telecinco