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If it weren't for the Latino community in the United States, 24% fewer tickets would be sold in movie theaters.

The 2021 data, compiled by The Motion Picture Association, is as surprising as

the meager number of Hispanic actors who star in Hollywood movies each year: 5.2%

of the premieres, an undeniable disparity that the studios now seem willing to correct through the most popular characters: superheroes.

Among the upcoming offer in theaters and

streaming

platforms for the coming months there is an important handful of Hispanic characters with supernatural powers.

Firms like Marvel, DC or Sony

have detected the void, the moral debt and the commercial opportunity

.

There are almost a dozen projects underway, adding action movies and television series.

Even Bad Bunny, the Puerto Rican song superstar, has jumped on the bandwagon.

The trap and reggaeton singer will star in

El Muerto

, a Sony film about a masked wrestler who is the penultimate member of a long-running dynasty with powers.

“This role is perfect;

I know that El Muerto is going to be epic," said the musician from Vega Baja in an interview with

GQ

magazine .

"I'm a fan of Marvel and the fact that he is now part of this family still feels like a dream

. "

Jonás Cuarón, son of Mexican filmmaker Alfonso Cuarón, will direct the film, which is scheduled to be released in January 2024.

Much earlier, in November of this year, the second part of

Black Panther

will be released , the franchise that fulfilled the same function of bringing the African-American community to the superhero genre.

On his return, the film will feature two Hispanics in prominent positions in the cast.

Mexican Tenoch Huerta will play Namor,

the mutant son of a human sea captain with aquatic abilities

.

And Mabel Cadena, also Mexican, plays Namora, Namor's cousin.

Sasha Calle can boast of being the first Latina to play the character of Supergirl.

She will be in

Flash

, a production of 200 million dollars from the DC label that will be released in June of next year.

When the Argentine director Andy Muschietti told her that her role was his

after testing 400 candidates

, the American of Colombian origin did not quite believe it.

«A Latina superhero?

On what planet? », She wondered, her eyes brimming with tears.

Leslie Grace, the New York actress of Dominican origin, would have suffered the same fate if Warner had not decided to shelve

Batgirl

after having shot every scene in the film.

Yes, there will be a Latin hero at the forefront in

Blue Beetle

, another of the characters from DC comics adapted to the big screen.

The film, starring the Puerto Rican Xoxo Maridueña, will premiere next summer.

The director is also Hispanic, Angel Manuel Soto.

"It's like a fusion of Green Lantern and Iron Man"

, clarifies Maridueña in an interview with NPR, known for his role in Cobra Kai, the Netflix series.

"He has a beetle from outer space that is attached to his body called Khaji da."

The Latin twist on the character has changed the original: the Blue Beetle from the comics was named Dan Garrett and he was the son of a white cop.

The one from the cinema was born in El Paso, Texas, next to the border with Mexico.

In the process of production there are also three projects about Zorro,

a character that Douglas Fairbanks and Antonio Banderas immortalized in the past

.

Robert Rodríguez is working with his sister on a version with an original approach: there is a female lead.

More sophisticated is Peruvian director Alex Rivera's idea,

Zorro 2.0

.

"When his mother is attacked by a secret government unit, Oscar de la Vega, a young undocumented hacker known as z0rr0, strikes back and

uncovers a high-tech conspiracy that threatens not only his family, but the world

," reads the synopsis. of the project.

It is a small boom in doors and the reaction to an unquestionable reality.

Latinos in the US are 62 million people, according to the latest census, and contribute 2,800 million dollars to the national economy, more than the GDP of India or the United Kingdom.

"For some reason, the studios haven't done enough," says Ana Valdez, president of the Latino Donor Collaborative, which is leading a study on the lack of inclusion of Latinos in film and television.

"It doesn't make business sense."

Until now.

Hollywood begins to react.

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