While the government has just unveiled its energy sobriety plan, an association is protesting against the “electrical waste” represented by the billboards that abound in large cities.
"We cannot decently ask people who have modest incomes to make small gestures and allow these screens to consume so much energy", explains Sarah Denisse, publicity and climate project manager for Resistance to advertising aggression.
With other members of the association, she carries out an action in the metro to challenge passers-by by putting up posters on the said panels.
“A bright screen consumes the equivalent of the annual consumption of a household”
“According to Ademe, just one of these screens consumes 2,000 kWh per year;
it is the equivalent of the annual consumption of a household, without counting the heating!
“, adds Sarah Denisse.
“The government wants to reduce energy production by 10% by 2024. So we are asking for screens to be banned in stations, metros, shop windows and in the street”, underlines Thomas Bourgenot, spokesperson for the association. .
Khaled Gaiji, in charge of mobilization for Resistance to advertising aggression, specifies that what the association claims "in the name of the ecological and social imperative, is to turn them off all the time because today, in level of climate problems, in particular, we are already in permanent tension.
Watch one of their "commando actions" in this video from our partner Brut.
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