According to the hoax article, two friends present their idea for an automated crypto trading platform in an episode of Dragon's Nest.

"All the dragons were immediately impressed by how easy it was to make money," it says.

- We take a serious view of SVT as a brand and the program Draknästet and the actors being used in this way, says SVT's press manager Camilla Hagert.

That SVT or individual programs are used in this way is nothing new, according to Hagert.

- It has happened before, but never as shamelessly as this example.

According to her, SVT has known about the article since September 20.

- When it comes to our attention, we report it.

We also contact the advertiser and demand that they immediately cease marketing that uses SVT's brand, copyright-protected material and images of SVT's participation.