Away from "people conforming to the crowd", young people favor reverse tourism
Unpopular attractions are sought after, and in the face of new trends in the industry, how should the tourism circle break through?
Liuzhou, famous for its snail noodles, Tieling, "the end of the universe", Hegang, "20,000 yuan a suite", Karamay, a small oil town... This 11th holiday, young people's "reverse tourism" has made some non-famous tourist towns became a popular destination.
Young people in Jinan have also shared many local unpopular attractions on social platforms, and some of them have become Internet celebrity check-in places.
So, how does Jinan's tourism industry break through under the new industry trends?
Unpopular attractions have become Internet celebrity check-in places
During the National Day holiday, an article titled "Going to a city for a bowl of noodles?"
Why do these young people choose "reverse travel"" article on the circle of friends.
The article wrote that in order to avoid the surging crowd, "reverse tourism" has gradually emerged among young people, and some non-famous tourist towns have come into people's sight.
Ctrip data shows that during the holidays, many non-traditional tourist cities in Hengshui, Hegang, Rizhao, Leshan, and Hanzhong ushered in a significant increase in tourism orders.
Among them, "post-90s" and "post-00s" account for about 70% of the visiting tourists.
As the three famous scenic spots, Baotu Spring, Daming Lake and Qianfo Mountain are the three famous scenic spots that foreign tourists must visit when visiting Jinan.
However, some non-famous scenic spots and even "wild scenic spots" in Jinan have also become popular check-in places.
"On the fifth day of the National Day holiday, we finally arranged to go to Huangchao Waterfall." On October 5, Jinan netizen "Orilio is super delicious" "planting grass" on the Xiaohongshu App, she shared many photos, He also said that "the southern mountainous area in autumn is a suitable place for picking".
Before the National Day holiday, many netizens had shared the beauty of Huangchao Waterfall on major social platforms, and some people were camping nearby.
Netizens frequently "plant grass", making Huangchao Waterfall a place for Internet celebrities to check in.
Similarly, this holiday, some "wild attractions" that have not been developed have also become Internet celebrity attractions, such as the Jinan version of the "Sphinx" located in Dujiapo, Xiying Street, and the Jinan version of "The Sphinx" located in Yunhe Village, Zhonggong Street. "Little Guilin", Jinan version of "Huangguoshu Waterfall" located in Jinxiuchuan Reservoir, etc.
Why young people love reverse tourism
"Traveling requires only a quiet heart and constant footsteps, meeting and thinking constantly..." Out of boredom of the "crowded people" in well-known scenic spots during the holidays, many young people began to try other An option that focuses more on the experience in travel.
"In recent years, a large number of pictures, texts and videos of 'grass planting' have appeared on social platforms, giving those small towns with unique characteristics that have not been paid attention to in the past to get out of the circle." Industry insiders analyzed that the Internet's "grass planting" effect and traffic The low cost of hotels, hotels and other places has made some non-famous tourist attractions popular.
"Many Internet celebrity check-in places in the southern mountainous area of Jinan first became popular on the Internet, and then attracted a group of people to check in." Mr. Zhang, a citizen, said that many non-famous attractions in Jinan have become Internet celebrity check-in places to share with tourists on social platforms " Posting pictures" and "posting videos" have a lot to do with it, "and young talents don't like to 'squeeze oil' in hot spots."
Some travelers have summarized the advantages of going to a "small town" in the reverse direction in the "Qunar" travel app: first, it is easy to buy tickets; second, the hotel is cost-effective, and you can stay in five-star hotels for 300 yuan; third, you have a strong sense of exploration, and you can feel the surprise of the journey at any time.
How to break through the tourism industry
"At this stage of the development of China's tourism industry, outdoor sports and autonomous tourism have become a universal new hot spot." Wang Chenguang, director of the Culture and Tourism Research Center of Shandong University, believes that it used to be point tourism, and travel agencies used tourist attractions, hotels and other tourism. The elements are linked together, and now it is clubs, families, and many tourism elements are linked together.
In response to the phenomenon that unpopular scenic spots have become Internet celebrity check-in places, Wang Chenguang said that various elements of tourism have undergone revolutionary changes. "In the past, tourists follow tourism companies, but now traditional travel agencies have to follow tourists."
At the same time, Wang Chenguang suggested that the relevant departments should supervise the potential safety hazards in the new Internet celebrity check-in places.
"Whether scenic spots or travel agencies need to cultivate their internal skills and adapt to new market demands." Wang Chenguang said that under the epidemic, although the tourism industry has had a difficult time, there are still some travel agencies that have found new business opportunities. For example, the pet tourism market is gradually emerging. The demand for personalized travel is very strong.
(Reporter Cheng Lingrun)