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Sports tourism is booming again and is one of the main engines for some of the country's economies.
For example, for Lanzarote.
The Canary Island has experienced a
rapid recovery
after the pandemic and presents economic indicators at levels higher than those of 2019, the last year of normality.
There are several reasons that explain the tourist success of Lanzarote and its rapid growth.
One of the most outstanding is the presence of Club La Santa, a hotel complex that functions as an
Olympic village
and in whose facilities you can practice
more than 80 different sports disciplines.
According to data provided by Lanzarote European Sports Destination, in the first half of the year this space has generated an impact on the island of almost 50 million euros.
According to these figures, between January and July 2022, more than 45,000 people stayed to spend
active holidays,
a concept that is becoming more and more fashionable and that moves away from the traditional "sun and beach" of our country.
These active holidays are based on looking for a
tourist destination
where you can play sports, try new activities and, in short, keep fit with healthy lifestyle habits.
Sports tourism boom
In addition,
the total tourist spending
in Lanzarote in the first half of 2022 has been 25.5% higher than in the same period of 2019. Not in vain, sports tourism is one of the most important axes of the entire holiday industry in Lanzarote. the island.
If in the first seven months of this year, it received more than
a million visitors,
9.86% of these did so for sporting reasons, which leads to some 100,000 people coming with sports tourism as the reason for their trip.
"These data are a source of pride for us and push us to work even harder to continue offering a top-level sports product," said Fabio Cabrera, Racing Director and Head of Sports at Club La Santa.
The
good economic results
of the island are even more hopeful for the future, since the Lanzarote Tourism body explains that 62.8% of tourists once again choose this place as a holiday destination and there is a 10.6% tourists who have been to this island more than 10 times.
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