The use of social networks continues to grow around the world.
The number of active network users is estimated at 4.6 billion in 2022, or around 60% of the world's population, and this figure should increase to nearly 6 billion by 2027, according to projections by Statista Advertising. & Media Outlook.
As our graph highlights, among the platforms that attract the most users, TikTok stands out from the competition with an extraordinary rate of growth.
Over the period 2018-2022, the network based on the sharing of short videos attracted an average of 340 million new active members per year.
Two billion "tiktokers" by 2024
After passing the billion user mark in the wake of the "digital boom" triggered by the Covid-19 pandemic, TikTok overtook Instagram in 2021, becoming the second largest social network in the world.
The platform's user base is expected to reach 2 billion by 2024.
OUR FILE on TIKTOK
Despite a very marked slowdown in its growth in recent years, Facebook remains the network leader.
The platform founded by Mark Zuckerberg currently has more than 2.6 billion active accounts.
Company
Social media: Which countries do you spend the most time on?
Economy
What are the most powerful brands in the world in 2021?
Company
20 minute video
Infographics
Statistics
Social networks
TikTok
Facebook
China