They've been shoehorning us in for years that
we have to be hot.
To them too, of course, but we are here to talk about ourselves, about our beauty canon.
We know, because we have been raised as we have been raised, that in the Renaissance being good was having generous hips and curves, that is why they implied good health, and that
in the 90s and 2000s, the question changed drastically
.
It actually
started in the '60s
, with miniskirts and models like
Twiggy
(or even earlier, that's where
the '20s flappers
are ).
But in those slightly more recent decades, it exploded, a new label was put on it (
'heroin chic').
) and ready: feminine archetype that must be reached well chewed for all.
There was no one to escape from it: it was on the glossy pages of magazines and on the screen of ass televisions.
Until finally
the diversity of sizes
began to become more and more common and the myth of Victoria's Secret was called into question.
It seemed that we had changed... But no.
We are still the same as always.
Or at least, that's what they're showing us right now.
Precisely
the traditional Victoria's Secret angels have returned to a cover
, that of
More or Less.
There's Alessandra Ambrosio, Candice Swanepoel, Stella Maxwell, Sara Sampaio, Marta Hunt, Elsa Hosk, Lily Aldrirge, Lais Ribeiro and Leoni Anderson.
The perfect canon of what a desirable body was, or what we were told they should be.
And it is true that the models pose with underwear from Kezako, a brand specialized in
upcycling
, so we have the narrative of
sustainability
in between.
However, let the headline be
'Heavenly Bodies'
it is quite conspicuous.
And not because they don't have them or those models aren't real women (let's see, they're not holograms, so let's get over that term), but because they
've been repositioned as something to aspire to, something that seems otherworldly.
.
Something "heavenly".
View this post on Instagram
That the spotlights return to perch on this type of figures is no coincidence.
If anything, the cover of
More or Less
is just the culmination of a phenomenon that
has been simmering for
a long time and that, if the times are not controlled, will end up giving off a burnt smell.
And the easiest way to see how that background is starting to set in and turn black is through the
Kardashian sisters in general and Kim in particular.
During the press conference that Kim Kardashian gave at
Milan Fashion Week regarding her show with Dolce & Gabbana,
the businesswoman commented that she would like to be remembered as someone who fought for diversity in the fashion industry.
The truth is that she does it from her different brands, with
Skims
in the lead, but she herself has also been the object of study and a throwing weapon on different occasions.
When she and her sisters rose to fame in the 2000s,
the rule was precisely the opposite: her curves looked like a slap against the straight lines of Paris Hilton, with whom she constantly went out partying.
Or in front of those of Keira Knightly, or any other pop or movie star of the moment.
Kim herself told it in a very viral interview a few months ago:
"When I was young, there were only thin, blonde women
. "
GTR ONLINE
The thing is, as you may have noticed, Kim Kardashian is dizzyingly giving up her famous curves.
What she is doing to achieve it is not even relevant, but very popular were
those seven kilos that she wanted to lose to get into the Marilyn Monroe dress for the last Met gala
.
She said it without any problem and with a good dose of pride: she wanted to carry out the performance and she was going to achieve it.
But no, she hasn't stopped: she now seems more comfortable with a slimmer, slimmer silhouette.
More like the one she didn't have at the time of her and that, however
, she is back at the top of the pyramid of power.
Because this is about power, friends.
If you haven't done so, you should run to read this article by Silvia Nieto in which she summarizes better than well what happens to thin people, 'body shaming' and why we have sucked at this without being able to avoid it (because comes from the 20s of the 20th century).
The point is that in the book 'The metamorphosis of fat', by Georges Vigarello, what you also imagine is made explicit:
that the history of obesity and extreme thinness has a lot to do with the customs of those who have been rich along the history
.
To put it even easier: for several decades, processed and unhealthy foods have been available to everyone at a low price and with unstoppable marketing campaigns;
Eating healthy requires time, knowledge and dedication.
And who has the latter?
People with a certain purchasing power.
Come on, it is no coincidence that overweight and obesity are related to purchasing power and sociocultural level.
And who occupies the covers, the movies and the spaces of power?
You are already seeing the pattern.
In addition, Vigarello contrasts, as society does, the obese, who are "incapable of change and a threat, both aesthetically and vitally" with
the thin, who control their bodies and, therefore, their lives.
And if they control their life, they are winners.
There is another factor that we cannot ignore either, and that is the return of all
the trends of the 2000s,
especially crop tops and low-rise pants and skirts.
You cannot blame a garment, a piece of cloth, for any type of disorder, nor for affecting someone's health, but let's be honest: fashion builds identity and when everything you find in stores does not fit you , there is an erosion.
Of course there is.
You cannot build yourself and you feel outside the system, isolated, misunderstood.
A little lost.
Because, as much as we want, most of those pieces are not shown on women of size 42, nor curvy, but on slim models like those of then.
Conforms to The Trust Project criteria
Know more
beauty
kim kardashian