• Television Telecinco's hope turns into tragedy

Antenna 3

, unbeatable.

Telecinco

, down.

It is the summary of the audience data for the month of September.

Antena 3

is once again the leading television for the eleventh consecutive month, achieving 13.9%, while achieving the greatest distance with

Telecinco

(12.1%) in a month of September for 25 years, 1.8 points more than its main rival.

In addition,

Antena 3

not only rose 0.3 points in the month of September, but also consolidated its leadership in

prime time

, accumulating 14 consecutive months with 15.3% and increasing the distance with its competitor to more than 4 points ( 10.8%).

In addition to

prime time

,

Antena 3

dominates after-

dinner

(15.9%) and

afternoon

(13.5%), where it rises to 14.4% from Monday to Friday.

It is the channel through which the most viewers pass each day, with nearly 12 million unique daily viewers, while La 1 is in second position, with almost 11 million and

Telecinco

, in third place with 10.2 million unique viewers .

One more sign of the weariness of the viewers for the

Mediaset

chain , who are no longer able to attract as before.

And all this without major premieres at the start of the season, except for the strongholds of the chain such as season 17 of

El Hormiguero

or the new season of

Pasapalabra

, and two days of the new season of

La Voz

.

While

Telecinco

marks the worst September in its history (also in

prime time

), despite the

Eurobasket

semifinal and final , the premiere of

Pesadilla en el Paraíso

and that of

La isla de las tentaciones 5

, the only premiere that places

Telecinco

leader on Wednesday nights.

Four

, the second chain of

Mediaset

does not improve either but signs its worst September and

the second worst mark in its history

with 4.9%.

A figure that is only one tenth of its historical minimum, which marked last July.

For its part, and after falling in August to its worst historical figure,

La 1

rose six tenths in September, up to 8.7%, equaling the figure for a year ago.

laSexta

repeats as the third most watched private channel and grows by 5.8%, once again leading its competitor (+0.9 points) and it has been 15 consecutive months, with its usual programming and without sporting events.

The unstoppable fall of Telecinco

The data add more fuel to a crisis that reached its zenith in the month of August, when

Telecinco

marked its worst screen share since 1991 (11%), the year in which it reached the small screen.

Practically all the programs of the number one

Mediaset

network are still in free fall, with the exception of

El programa de Ana Rosa

, which continues to be the leader in the mornings and

La isla de las tentaciones 5

, although only with the broadcast of the program, since the

Debate of La isla de las tentaciones 5

, which is broadcast on Mondays on

Cuatro,

-also marks its worst historical September and its second worst month in history, after the 4.8% obtained in February 2019, August 2021 and July 2022- for example, last week it scored 5.7%, the worst figure in a premiere of said debate, while

In the name of Rocío

it achieved, with the presence of

Jorge Javier Vázquez

, up to 13.6%, with

MasterChef Celebrity

being the most watched program of the night, despite falling compared to the previous program, with 14.4%.

The same thing happens in the evenings.

The end of the

Pasapalabra

era on

Telecinco

and the arrival of the program on

Antena 3

could be considered the spark that lit the fuse for the fall of the

Mediaset

network .

Since

Pasapalabra

started on

Antena 3

,

Telecinco

has not found a way to recover that lost audience and how to raise

Sálvame

.

The program that gave so many joys to

Telecinco can

not be reborn from the ashes.

Since 2012, when it premiered, the lost audience share is already 23%.

In fact, this week, thanks to Jorge Javier Vázquez's interview with Tamara Falcó, the first after his breakup with

Íñigo Onieva

,

Sálvame Sandía

achieved its most watched broadcast on

Telecinco

(12.5%), which was not translated for the rest of editions of

Sálvame

, and that are still very far from the 21.1% achieved by

Pasapalabra

that day.

It is the whiting that bites its tail.

While the Antena 3

news

in its two editions are the most watched every day, an achievement that they maintain in September and to which the programs and series are also added, the

Telecinco

programs drag this drop in one of their flagships.

The feedback from

Telecinco

where the contents of

Sálvame

are the contents of the

reality shows

, and vice versa, explains that as long as the audience of this and the

reality

shows continues to fall, it will be difficult to recover that of the rest.

The example is in the program that was going to be, together with

La isla de las tentaciones 5

, the hope to end this crisis:

Nightmare in Paradise

.

The

reality show

, recorded and with live connections, has failed to attract the attention of the audience.

A

13.5% audience share

, an average audience of 1,187,000 viewers, was the figure for its premiere in early September.

The worst premiere of a

reality show

on

Telecinco

, which had to compete against the broadcast on

Antena 3

of

Padre no hay más que uno

, which had a 17.7% audience share.

The reality is that the premiere was bad, but the rest of the broadcasts since then have not improved.

In fact, this Thursday, the

reality show

recorded its historical minimum, 10.7% and did not exceed 978,000 viewers, while

Antena 3

and, in particular,

El Hormiguero

, became the most watched of the day (19, 8%) with the visit of

Álvaro Morte

and

China Suárez

, but, above all, with Tamara Falcó telling in great detail the topic of the moment: their breakup.

Even the premiere on La 1 of the Incredible Duos program surpassed Telecinco's reality show, reaching 12.2% (an average of 1,211,000 viewers) and being one of the most watched programs in

pime time

.

The last hours of

Nightmare in Paradise

, practically daily, do not work either.

For example, this Wednesday, the day on which

La isla de las tentaciones is broadcast,

the last hour of

Nightmare in Paradise

marked 10.2% compared to 17.9% of

María Becerra

's visit to

El Hormiguero

or on 8 .6% of

First Dates

, in Cuatro.

Even so,

Telecinco

has preferred to continue maintaining these last hours, which delay the start of programs that can give more joy, such as

La isla de las tentaciones 5

, which this Wednesday managed to overcome, by a little (16.8%), but He got it with the broadcast of the first chapter of

La novia gitana

(16.5%) on

Antena 3

.

All this once again places

Atresmedia

as the most watched group on television.

Atresmedia, with six broadcast channels, occupies the first position in the

ranking

of publishing groups with a 26.9% share.

Mediaset

(26%), with seven broadcast channels, is the second group in the ranking.

While

RTVE

(14.4%), which includes five channels, occupies the third position.

The month of September with the lowest consumption

In addition, it is the month of September with

the lowest consumption in history

with 173 minutes on average per person per day.

Each person has spent an average of 2 hours and 53 minutes a day watching traditional television this month, which represents a decrease of 20 minutes (10% less) compared to the month of September 2021.

Likewise, the daily consumption time per viewer is 289 minutes (11 minutes less than the same month last year).

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