Television Telecinco's hope turns into tragedy
Antenna 3
, unbeatable.
Telecinco
, down.
It is the summary of the audience data for the month of September.
Antena 3
is once again the leading television for the eleventh consecutive month, achieving 13.9%, while achieving the greatest distance with
Telecinco
(12.1%) in a month of September for 25 years, 1.8 points more than its main rival.
In addition,
Antena 3
not only rose 0.3 points in the month of September, but also consolidated its leadership in
prime time
, accumulating 14 consecutive months with 15.3% and increasing the distance with its competitor to more than 4 points ( 10.8%).
In addition to
prime time
,
Antena 3
dominates after-
dinner
(15.9%) and
afternoon
(13.5%), where it rises to 14.4% from Monday to Friday.
It is the channel through which the most viewers pass each day, with nearly 12 million unique daily viewers, while La 1 is in second position, with almost 11 million and
Telecinco
, in third place with 10.2 million unique viewers .
One more sign of the weariness of the viewers for the
Mediaset
chain , who are no longer able to attract as before.
And all this without major premieres at the start of the season, except for the strongholds of the chain such as season 17 of
El Hormiguero
or the new season of
Pasapalabra
, and two days of the new season of
La Voz
.
While
Telecinco
marks the worst September in its history (also in
prime time
), despite the
Eurobasket
semifinal and final , the premiere of
Pesadilla en el Paraíso
and that of
La isla de las tentaciones 5
, the only premiere that places
Telecinco
leader on Wednesday nights.
Four
, the second chain of
Mediaset
does not improve either but signs its worst September and
the second worst mark in its history
with 4.9%.
A figure that is only one tenth of its historical minimum, which marked last July.
For its part, and after falling in August to its worst historical figure,
La 1
rose six tenths in September, up to 8.7%, equaling the figure for a year ago.
laSexta
repeats as the third most watched private channel and grows by 5.8%, once again leading its competitor (+0.9 points) and it has been 15 consecutive months, with its usual programming and without sporting events.
The unstoppable fall of Telecinco
The data add more fuel to a crisis that reached its zenith in the month of August, when
Telecinco
marked its worst screen share since 1991 (11%), the year in which it reached the small screen.
Practically all the programs of the number one
Mediaset
network are still in free fall, with the exception of
El programa de Ana Rosa
, which continues to be the leader in the mornings and
La isla de las tentaciones 5
, although only with the broadcast of the program, since the
Debate of La isla de las tentaciones 5
, which is broadcast on Mondays on
Cuatro,
-also marks its worst historical September and its second worst month in history, after the 4.8% obtained in February 2019, August 2021 and July 2022- for example, last week it scored 5.7%, the worst figure in a premiere of said debate, while
In the name of Rocío
it achieved, with the presence of
Jorge Javier Vázquez
, up to 13.6%, with
MasterChef Celebrity
being the most watched program of the night, despite falling compared to the previous program, with 14.4%.
The same thing happens in the evenings.
The end of the
Pasapalabra
era on
Telecinco
and the arrival of the program on
Antena 3
could be considered the spark that lit the fuse for the fall of the
Mediaset
network .
Since
Pasapalabra
started on
Antena 3
,
Telecinco
has not found a way to recover that lost audience and how to raise
Sálvame
.
The program that gave so many joys to
Telecinco can
not be reborn from the ashes.
Since 2012, when it premiered, the lost audience share is already 23%.
In fact, this week, thanks to Jorge Javier Vázquez's interview with Tamara Falcó, the first after his breakup with
Íñigo Onieva
,
Sálvame Sandía
achieved its most watched broadcast on
Telecinco
(12.5%), which was not translated for the rest of editions of
Sálvame
, and that are still very far from the 21.1% achieved by
Pasapalabra
that day.
It is the whiting that bites its tail.
While the Antena 3
news
in its two editions are the most watched every day, an achievement that they maintain in September and to which the programs and series are also added, the
Telecinco
programs drag this drop in one of their flagships.
The feedback from
Telecinco
where the contents of
Sálvame
are the contents of the
reality shows
, and vice versa, explains that as long as the audience of this and the
reality
shows continues to fall, it will be difficult to recover that of the rest.
The example is in the program that was going to be, together with
La isla de las tentaciones 5
, the hope to end this crisis:
Nightmare in Paradise
.
The
reality show
, recorded and with live connections, has failed to attract the attention of the audience.
A
13.5% audience share
, an average audience of 1,187,000 viewers, was the figure for its premiere in early September.
The worst premiere of a
reality show
on
Telecinco
, which had to compete against the broadcast on
Antena 3
of
Padre no hay más que uno
, which had a 17.7% audience share.
The reality is that the premiere was bad, but the rest of the broadcasts since then have not improved.
In fact, this Thursday, the
reality show
recorded its historical minimum, 10.7% and did not exceed 978,000 viewers, while
Antena 3
and, in particular,
El Hormiguero
, became the most watched of the day (19, 8%) with the visit of
Álvaro Morte
and
China Suárez
, but, above all, with Tamara Falcó telling in great detail the topic of the moment: their breakup.
Even the premiere on La 1 of the Incredible Duos program surpassed Telecinco's reality show, reaching 12.2% (an average of 1,211,000 viewers) and being one of the most watched programs in
pime time
.
The last hours of
Nightmare in Paradise
, practically daily, do not work either.
For example, this Wednesday, the day on which
La isla de las tentaciones is broadcast,
the last hour of
Nightmare in Paradise
marked 10.2% compared to 17.9% of
María Becerra
's visit to
El Hormiguero
or on 8 .6% of
First Dates
, in Cuatro.
Even so,
Telecinco
has preferred to continue maintaining these last hours, which delay the start of programs that can give more joy, such as
La isla de las tentaciones 5
, which this Wednesday managed to overcome, by a little (16.8%), but He got it with the broadcast of the first chapter of
La novia gitana
(16.5%) on
Antena 3
.
All this once again places
Atresmedia
as the most watched group on television.
Atresmedia, with six broadcast channels, occupies the first position in the
ranking
of publishing groups with a 26.9% share.
Mediaset
(26%), with seven broadcast channels, is the second group in the ranking.
While
RTVE
(14.4%), which includes five channels, occupies the third position.
The month of September with the lowest consumption
In addition, it is the month of September with
the lowest consumption in history
with 173 minutes on average per person per day.
Each person has spent an average of 2 hours and 53 minutes a day watching traditional television this month, which represents a decrease of 20 minutes (10% less) compared to the month of September 2021.
Likewise, the daily consumption time per viewer is 289 minutes (11 minutes less than the same month last year).
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