"Tik Tok" launches the "Tik Tok Center for Creators" program

Tik Tok Middle East and North Africa announced today the launch of the first version of the “Tik Tok Center for Creators” program in the United Arab Emirates, with the aim of exploring and opening new horizons and opportunities for talent and competencies from content makers and creators, and qualifying them with the skills and knowledge necessary to contribute to the march of the economy. Creative is booming in the region and support various global causes.

The new program aims to highlight new talents and connect them with mentors and experts, with the aim of supporting and nurturing new generations of creators, and refining their skills and training, as the program includes the presence of a jury consisting of the most prominent creators and developers of content on the “Tik Tok” platform from all over the Middle East region. In North Africa, it will assess talent and provide its owners with the knowledge required to improve their content, in addition to providing advice and advice to serve the development of their career paths as creators.

The program will periodically present a specific topic to the registered creators to produce an idea of ​​creative content, as climate change will be the topic of the first cycle of the program to be launched during the last quarter of this year, given the increasing importance of issues related to climate change and discussions related to transformation in the energy sector. Especially with the approach of the 27th session of the Conference of the Parties to the United Nations Framework Convention on Climate Change (COP27) for 2022, which will be hosted by the Arab Republic of Egypt.

Tariq Abdullah, general manager for the Middle East, Turkey, Africa, Pakistan and South Asia at Tik Tok said: "Through its presence and wide spread, (Tik Tok) seeks to encourage communities in the region and around the world to unleash the power of creativity and push efforts for positive, meaningful and lasting change. During the launch of the first version of the program, the program aims to raise awareness and support about the causes and issues affecting society and to provide a dedicated destination for creating content on the most important societal issues of our time, such as climate change.”

The TikTok Center for Creators program is divided into three main phases that include: online educational modules, a live training session, and the judging process to select the winner of the competition.

Once the nominated talents are selected, “Tik Tok” will host a welcome workshop in cooperation with a number of the most famous creators and content creators to introduce them to the concept of the “Tik Tok Center for Creators” program, the goal and benefits that can be gained from this program, and to introduce them to the mechanisms of participation in the competition, and the platform will also provide a day A training session for the selected talents, allowing them to spend a live session with one of the creative mentors, before creating a video on TikTok on climate change awareness that will be presented to the jury.

As for the last stage, it is the responsibility of the jury that will select the winning talents, which will be announced by “Tik Tok” in November 2022, provided that there is also the opportunity to present the ideas of the winning talents from the “Tik Tok Center for Creators” program to a panel of elite academics. , official figures, and others from civil society, and the media.

This year’s TikTok Center for Creators also aligns with TikTok’s launch of the “#ClimateAction” program to support COP27 in the MENA region by inviting the community and encouraging them to join the conversation on climate change and take action. and measures that have a positive impact on the planet, thus contributing to raising awareness, educating and inspiring users to support issues related to the protection and preservation of the environment, in partnership with creators and organizations that share the same common interests and issues.

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