China News Service, September 29. Recently, the Department of Resource Development of the Ministry of Culture and Tourism and the Department of Social Development of the National Development and Reform Commission jointly issued the "Guidelines for the Application of Smart Tourism Scenarios (Trial)" (hereinafter referred to as the "Guidelines"), aiming to give full play to the tourism industry. Enrich the advantages of application scenarios, and accelerate the development of smart tourism by expanding scenario applications.

　　The "Guide" clarifies that smart tourism scenarios refer to the comprehensive integration of 5G, big data, cloud computing, Internet of Things, artificial intelligence, virtual reality, augmented reality and other modern information technologies in tourism services, tourism management, tourism marketing, tourism products and other fields. The integrated application results are the basic unit and important component of the construction of the smart tourism system.

　　The "Guide" proposes that the application of smart tourism scenarios should follow the principles of demand guidance, adapting measures to local conditions, and exerting practical effects, avoiding blind construction and duplication of construction; taking into account the actual needs of public services and market operations, and realizing the unification of social and economic benefits; The main role of the market is to stimulate the entrepreneurial spirit of enterprises; to coordinate development and safety, and to implement safety development throughout the entire process of application.

　　The "Guide" focuses on 10 options including smart information release, smart reservation and booking, smart traffic scheduling, smart tourist parking, smart tourist diversion, smart tour guide explanation, immersive experience, smart hotel check-in, smart tourism marketing, and smart safety supervision. Learn from typical scenarios of smart tourism that can be replicated, promoted, and universally applicable.

　　Smart tourism scenarios refer to the comprehensive and integrated application results of modern information technologies such as 5G, big data, cloud computing, Internet of Things, artificial intelligence, virtual reality, and augmented reality in the fields of tourism services, tourism management, tourism marketing, and tourism products. The basic unit and important composition of the construction of the smart tourism system.

In order to strengthen tourism information disclosure, encourage diverse participation, guide and promote the sustainable and healthy development of smart tourism scene applications, and better meet people's needs for a better life, this guide is formulated.

　　1. General requirements

　　(1) The application of smart tourism scenarios should follow the principles of demand guidance, adapting measures to local conditions, and exerting practical effects, focusing on needs and possibilities, and doing our best and doing our best to avoid blind construction and duplication of construction.

　　(2) The application of smart tourism scenarios should fully consider the actual needs of public services and market operations, put social benefits first, realize the unification of social benefits and economic benefits, and promote sustainable development.

　　(3) The application of smart tourism scenarios should focus on giving full play to the role of market players, stimulate the entrepreneurial spirit of enterprises, create rich smart tourism scenarios through technological empowerment, and promote the innovative development and application of new technologies, new models and new formats in the tourism field.

　　(4) The application of smart tourism scenarios should coordinate the development and security, run security development throughout the entire application process, implement the responsibility for security management of tourism data, and ensure the security of tourists and information.

　　2. Typical scenarios of smart tourism

　　1. Smart information release.

Use 5G, big data, cloud computing, biometrics, image collection, thermal imaging, digital media and other technologies to obtain traffic, weather, traffic and other information related to the tourism environment and tourist experience, through portal websites, official accounts, small programs, Weibo, short video, cloud live broadcast and other channels are released immediately.

This scenario can provide tourists with real-time tourism information services, help tourists understand comprehensive information about tourism destinations, and make travel or excursion plans scientifically.

　　2. Smart appointment booking.

Using 5G, big data, cloud computing, artificial intelligence and other technologies, build a ticketing time-sharing reservation reservation module in various channels such as official accounts, small programs, mobile APPs, and portal websites, and centrally manage reservation information through the background ticketing data management platform to achieve Multi-ticket reservation and sales function by time period, dynamic allocation of tourist flow.

This scenario can realize online ticket reservation and reservation service, accurately control the scale of tourists, coordinate time-sharing and partitioned tours, scientifically allocate service resources, and avoid tourist time and space concentration.

　　3. Smart traffic scheduling.

Using technologies such as the Internet of Things, 5G, big data, cloud computing, geographic information system (GIS), and satellite positioning, information equipment such as perception, interconnection, and control are installed along tourist roads to monitor and analyze the traffic conditions of roads and vehicles in real time. Information such as distribution location, scientifically and rationally mobilize and allocate road traffic resources in the tourist area, and realize intelligent scheduling of tourist traffic.

This scenario can optimize the transportation environment in the tourist area, improve the traffic efficiency, and improve the comfort and safety of the tour.

　　4. Smart tourism parking.

Use image recognition, satellite positioning, geographic information system (GIS), infrared thermal imaging, sensing and other technologies to install monitoring, guidance, detection, charging and other equipment at the entrances and exits of parking lots, lanes, parking spaces, etc., and real-time monitoring and collection of parking space reservations, Use and other information, through the background data analysis and the information push to the customer server, it is convenient for tourists to query, book, navigate, park, pay, etc., and realize the optimal utilization of the parking lot.

This scenario can provide precise and convenient services for tourists to park, and improve the management ability and efficiency of the parking lot.

　　5. Smart tourist diversion.

Using 5G, big data, Internet of Things, geographic information system (GIS), biometric identification and other technologies, through video surveillance, sensing equipment, etc. to obtain real-time crowd density and flow velocity data in specific areas, relying on the tourist flow big data platform, automatic comparison. For the maximum carrying capacity of regional tourists, dynamically predict the congested areas and time periods, release tourist traffic warning information in real time, timely inform tourists to adjust the tour route, and scientifically divert traffic.

This scene can monitor the flow of tourists in real time, effectively relieve congestion, and improve the comfort and safety of the tour.

　　6. Smart tour guide.

Using 5G, big data, artificial intelligence, virtual reality, Bluetooth, location-based services (LBS) and other technologies, through automatic positioning, landscape recognition, proximity perception, human-computer interaction, multimedia display and other functions, voice, text, pictures, Provide tourists with location-based personalized route recommendation, guide and explanation services, and provide various forms of information prompts for tourism activities.

This scene helps to innovate the way of guided tours, enrich the content of the explanations, help tourists arrange the tour routes reasonably, fully understand the tour content, and meet the personalized and diversified tour needs of tourists.

　　7. Immersive experience.

Using AR, VR, MR, naked-eye 3D, 4D/5D, holographic projection and other technologies, combined with surround sound, multi-channel synchronized video, high-definition stereoscopic display and other equipment, through interactive space creation, innovative content expression forms, to create virtual scenes, Multi-dimensional exhibition and other new consumption formats enrich the high-quality supply of digital tourism products.

This application scenario is conducive to enhancing the sense of substitution and interaction, and improving the sensory experience and cognitive experience of tourists.

　　8. Check in at a smart hotel.

Using 5G, big data, Internet of Things, sensing, biometrics and other technologies, and using contactless and other fast self-service equipment, it provides tourists with ID card scanning, witness comparison, order verification, check-in confirmation, ticket printing, and self-service renewal. , room card issuance and recycling, one-click check-out and other services, to achieve data coordination among multiple systems such as hotel management system, public security registration system, access control system, and online booking platform.

This scenario can help tourists to achieve fast check-in at the hotel and improve the tourist check-in experience.

　　9. Smart tourism marketing.

Using 5G, big data, artificial intelligence, cloud computing, financial media and other technologies, collect data on tourist audience classification, size, number, structural characteristics, interests and hobbies, consumption habits, etc., and determine the market development direction and target consumer groups through tourist portrait analysis. And adopt a combination of online and offline marketing methods to accurately push relevant tourism product information to the target market and target customer group.

This scenario is conducive to grasping the trend of tourism consumption, segmenting the source market, formulating targeted publicity plans, and achieving precise and efficient marketing.

　　10. Smart security supervision.

Using 5G, big data, cloud computing, Internet of Things, artificial intelligence, image recognition, geographic information system (GIS), intelligent video surveillance and other technologies, it can be used in entrances and exits, distribution centers, important tourist spots, rest service places, transportation hubs, accident prone areas, etc. Place video surveillance and IoT sensing equipment in places of origin and environmental protection, establish real-time monitoring, communication and positioning, automatic disposal, SOS rescue and other systems; or enrich the three-dimensional security prevention and control network through drone technology, Independent inspections make up for the blind spots of fixed-position cameras, realize functions such as video surveillance, key calls, key person tracking, and intelligent monitoring of the exploration environment, creating a three-dimensional, full-coverage, and intelligent security prevention and control network.

This scenario can realize early safety warning, timely discover and effectively deal with various safety hazards, and ensure the personal safety of tourists and the safety of the tourism environment.

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