China News Service, Beijing, September 27 (Reporter Yuan Xiuyue) "Intellectual property protection can be said to be the lifeblood of a small company like ours. Without intellectual property protection, we would not be able to gallop in the international market." Guoshu Technology (Beijing) ) Co., Ltd. (hereinafter referred to as Guoshu Technology), Yuan Guoshu, shared the intellectual property protection problems they experienced with the interview group of the "Good Law and Good Governance" online theme campaign.

  A few years ago, Guoshu Technology and an Israeli supplier jointly developed two commercial game robot brands, but a company in Nanjing produced imitations.

To this end, Guoshu Technology applied for five trademarks for the brand, but the company initiated an objection application.

  Encountered such a thorny problem, what should I do?

The "Weiwei" plan of the People's Procuratorate of Haidian District, Beijing (hereinafter referred to as the Haidian Procuratorate) provided a solution for Guoshu Technology, and the prosecutor provided "consultation with the case" legal services for the case. According to the prosecutor's suggestion, Guoshu Technology's five The trademarks were eventually successfully licensed.

  In Haidian District, Beijing, such a case is not an isolated case.

According to statistics, Haidian District has 10,604 national high-tech enterprises, 50 unicorn enterprises, 253 listed companies, and a large number of innovative small, medium and micro enterprises.

By the end of 2021, Haidian District had 193,000 valid invention patents, accounting for 47.7% of Beijing's.

Data map: The achievements of scientific and technological innovation appeared in Zhongguancun.

Photo by China News Agency reporter Tian Yuhao

  How to strengthen the judicial protection of intellectual property rights and promote the innovation and development of high-tech enterprises has become a major issue facing Haidian District.

  In this regard, the Haidian Procuratorate collects the problems and needs of enterprises in intellectual property protection through various means such as visiting enterprises, issuing questionnaires, and big data search and analysis, and customizes a "legal service package". Protect and manage loopholes, propose "diagnosis and treatment plans", help enterprises build a risk prevention and control system, and improve their awareness and ability to protect intellectual property rights.

  In April 2021, the Haidian Procuratorate launched the "Wei" program of linkage between inspection enterprises and enterprises to further deepen the rule of law services for innovative small, medium and micro enterprises.

  "The issue of intellectual property rights has always caused a lot of troubles to our company. The cost of rights protection is high, it is difficult to obtain evidence, and the dispute resolution cycle is very long. Whether it is the method or awareness of intellectual property protection, the Haidian Procuratorate's help to us is real. Yes, let us avoid many detours." Yuan Guoshu said.

Data map: Science and technology products are unveiled in Zhongguancun.

Photo by China News Agency reporter Tian Yuhao

  To protect this highland of intellectual property and business environment, many parties are working together.

The Haidian District People's Court of Beijing (hereinafter referred to as the Haidian Court) has created and expanded the "source tracing" governance mechanism, and continued to promote the prevention and flexible resolution of intellectual property disputes at the source.

  In 2021, Kuaishou and CCTV reached a strategic cooperation in broadcasting short videos of the 2020 Tokyo Olympics and the 2022 Beijing Winter Olympics, and obtained the broadcasting rights of the Olympic Games.

During the Olympic Games, an APP set its own application jump protocol to the same content as a Kuaishou word mark. When users want to jump and interact with Kuaishou through Kuaishou related products, they will be directed to enter the APP, and then intercept Kuaishou. flow.

  Kuaishou Company sued the company. Haidian Court considered the business models of the plaintiff and the defendant, and the defendant stopped the conduct involved in the case after receiving the plaintiff's notice, and found that there is a large space for cooperation between the two parties and the possibility of mediation.

  As a result, the undertaking judge took into account the content needs of the plaintiff's platform and the content resources owned by the defendant, and finally facilitated the plaintiff and the defendant to achieve business cooperation in content supply.

  "The Haidian Court did not conclude the case with a judgment, but through an innovative idea to promote the cooperation between the two parties, from the opposite side to the partner, to achieve a win-win situation. For our company, disputes are actually a consumption, cooperation. That's the gain," said Wang Lu, general manager of the Kuaishou Group Litigation and Rights Protection Center.

  In addition, the reporter also noticed that the Haidian District Justice Bureau and the Haidian District Lawyers Association have also launched the "Digital West District Cloud Entrepreneurship" legal micro-housekeeper project, providing 10 hours of public welfare legal services for enterprises, and organizing case sharing, training seminars, and expert lawyers. Consulting and other means to carry out "legal physical examination" for enterprises to promote enterprises to improve their awareness of legal protection and risk prevention capabilities.