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I had been looking for work in the conventional way for months, in the usual


portals , signing up for offers, sending emails... until now, practically the only way to access the

labor market


But his impeccable resume and his vast experience, more than demonstrated, seemed to be of little use.

For Tania Cobo, a journalist for Televisión Española for more than eleven years and an announcer for Radio Nacional de España for another six months, the task of finding a job did not yield any results.

Until Twitter changed its path.

Or rather a retweet by

Gabriel Rufián

that aroused

hatred and passion

in equal parts, but that turned his resume into a viral post.

Just two weeks later, five job offers on the table, two of them firm with a good salary and good conditions.


worked the miracle.

"And I'm sure my thread asking for a job still has some way to go,"

Tania Cobo

assures us .

The social network that many call the hate is also becoming a platform to find employment, experts point out.

"The biggest mistake we make with

social media

it is to underestimate the enormous power they have to help us generate opportunities, both on a relationship level and on a professional level.

For example, going to work in the company you dream of", says Marja Morante, copywriter and marketing consultant; communication, visibility and


strategist . But it is "essential that your


stands out".

For Tania it all started a few months ago, when she lost her job.

"After working in corporate communication, in 2010 I joined

Radio Televisión Española.

I was there for 12 years: more than 11 on television, as a presenter and also as a reporter, and the last six months I went to

Radio Nacional.

It was interim and it ended my contract. And with the new law to reduce temporary employment in public companies, I was left homeless".

Tania Cobo with Ana Blanco, in one of her live connections.

It was time to look for a job, and he did it in the traditional way, "the first one we all think of, on


, on job portals, sending resumes, emails...", he explains.

"I even responded to an offer on a specific


portal where my profile fit like a glove."

They never called her.

A retweet that spread like wildfire

But nothing worked, and after months he knew he needed something else.

"As a result of a program he had done on the radio, he had gotten many


on Twitter and I thought I'd try it this way too, why not?" she recalls.

And so he asked for help on this social network.

"Hello! I'm Tania Cobo, a journalist with 12 years of experience in audiovisual media as a street reporter and also as a presenter. Can you

help me with a RT

so that this spreads like wildfire and maybe I find the job of my life?"

He didn't lose anything, did he?

"Many trolls wrote to me: 'The last thing missing, look for a job on


'. It really was something complementary, I didn't have any reference of someone who had done it before me, but to try...", says Tania.

And the play went well;



went viral, albeit unintentionally.

"It was because

Gabriel Rufián

retweeted it , whom I don't know at all, but I totally appreciate it. They also criticized me a lot for that, maybe they thought we were colleagues," he explains with a laugh.

No, they were not and they are not now, but


's gesture changed history and caused his tweet to generate several



And not exactly for the better.

"One of them was to make me green. I don't know if it was because they thought I was from the

Esquerra Republicana

", he jokes.

Another, strange as it may seem, taken over by


-vaccines because Tania, as a reporter who covered the news in times of pandemic, had been the image of the management of Covid in Castilla y León.

"It was surreal, but I let it grow because it was the way for the tweet to go

viral .

, it's better that they talk about you, even if it's for the worse..." The third subthread was not very kind either: some of her previous tweets in favor of women's rights were thrown in her face, calling her a radical feminist. "It's something I don't really care because I'm a


, and I'm very honorable, so I didn't give it any importance either".

Manage the hate

What has been important is his way of managing the


to turn the situation around and achieve his goal of finding a



"You have to take those negative comments calmly. I let everyone have their say, whatever it is, and I answered them politely, I think that's the way to

take advantage

of it in your favor," he adds.

And although he did not expect it at all, the five job offers received so far -


, "firm, with good conditions" and in just two weeks - confirm that "it has turned out quite well".

Recruiters go online

The way to find a


has changed.

Companies not only offer


, they also have "teams that generate content on the different social networks to create a brand and make people remember them when looking for a job," says Carlos Reis, Talent Acquisition Team Lead and expert recruiter of the company Factorial HR.

They work mainly with


, although they also use




and even

Tick Tock


They know that Twitter is "widely used by senior profiles, engineers and trained professionals who are interested in a company, that's why recruiters go to look for them there, they are aware that there are many possible



A trend that also works in reverse: 150 to 200 people who are looking for a job or improve the one they already have get in contact with your company every day.

"They come to us because they have seen us on the


and they are interested in the content that is published by our company," explains

Carlos Reis.

And that they start with an advantage over the rest of the candidates: "If I have a hundred applicants for a position and one of them writes to me directly through


, this proactivity will give him

an advantage

over the rest. It will give him more visibility, which in the end is what is sought," says the expert.

In his team, when selecting a


, they value skills such as "ability to adapt to changes, curiosity,


, left hand... Experience is only decisive in very senior profiles," he points out.

In which network to invest efforts?

As a


, Reis assures that using any social network is a good way to look for a job, although he recommends "investing efforts in




and in creating a community of people who work in the same and companies that are expanding their network. try to have a


of profiles that may interest me now or in the future".

The best strategy to search for employment in networks

As Marja Morante explains, when it comes to using the networks to find a job, the strategy should revolve around three key factors:

  • An optimized network of contacts,

    contacting those who decide when hiring and inviting them to be part of your network in an attractive and interesting way.

    "Tell them what you do, show them what they have in common with you... There is nothing less effective than a profile full of high school classmates, family and friends if you want a company to make you part of their staff."

  • A well-crafted profile.

    What are you capable of contributing to a company?

    What is so attractive about your profile that others want to add you to their network?

    "The professional headline, the 'about', your credentials and track record are important, you need to frame them in a way that is relevant to the companies you would like to join."

  • That they think of you before anyone else.

    This is done with valuable, close and human content with which your network feels identified.

    "If you want them to think of you, they need to know you exist."

The 'smart hunt'

Tania Cobo exposed her resume and let it run on Twitter even though it was part of subthreads full of



And it worked;

the offers came and she is sure that there will be more.

Still, Morante says it's vital to start what she calls a

"smart hunt."

It's about, she says, "identifying which company you want to work for and getting in front of the right audience."

They are two very different ways of using networks to achieve the same goal: to show the


that you are capable of contributing to a company.

Conforms to The Trust Project criteria

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