Wearing and chasing after hobbies, the fresh-keeping period of young wardrobes is "ultra-short"!


　　People who choose tooling, functional style and other mountain styles may be addicted to outdoor life. 80% of the people who use yoga pants for daily wear are "Liu Genghong girls" who love sports and have a healthy body... Under the influence of trend culture, this Young people's outfits are chasing after their hobbies.

Data shows that over 60% of young people's wardrobes are kept fresh for less than a month.

Beauty comes first

Over 30% of young people care about OOTD

　　Crawray's survey data shows that over 30% of young people are always concerned about their outfits, and OOTD (everyday outfits) is the only way to be serious.

There are four elements in choosing clothes, style>price>fabric>brand, and resolutely implement the principle of beauty.

　　Over 60% of young people’s wardrobes are kept fresh for less than a month, and exaggerated and hip-hop styles are the most frequently consumed.

Nearly 40% of young people wear more than 1,000 items, and the average unit price of clothing consumption is between 600 yuan and 800 yuan.

　　The same style of idol is more likely to stimulate young people's desire to consume, and they prefer IP co-branded models with ideas.

The acceptance of the cloud shopping scene is gradually infiltrating among the younger generations, and the habit of watching and buying is developing.

Embrace traditional culture after 00

Post-90s are more prone to emotional consumption

　　Clothing is the main way for trend groups to show their individuality and express themselves, and the number of clothing consumers attracted by trendy culture continues to expand.

The data of the e-commerce platform also shows that with the continuous expansion of the audience of trendy culture, the trendy consumer market has grown rapidly in recent years.

The annual per capita consumption amount has gradually increased, which has promoted the rapid growth of the fashion apparel market.

　　In terms of population, male consumers are influenced by trendy circles and fashion designers, while female consumers are more influenced by social media, KOLs or celebrities.

Post-00s hipsters are willing to embrace traditional culture and spend more time in leisure and entertainment, while post-90s post-90s with a certain independent economic strength are more inclined to “buy as they like” emotional consumption.

Follow the trend of interest and wear with "faction"

　　Outdoor mountain aesthetics, only American style, retro nostalgia, cool street, fashionable fitness... People's hobbies and hobbies are ever-changing, and at the same time, the personal styles highlighted by clothing are becoming more and more abundant.

A special report released by Zhiyi Technology shows that a new cultural system, aesthetic fashion and living standards are taking shape.

The functional style with a sense of design, cool and publicity is worn by people on the streets; JK, Lolita, and Hanfu, which were once defined as representatives of niche culture, have been worn by "Generation Z" as a new trend.

　　If you draw a portrait of a trendy crowd, they can be divided into "factions" such as high-quality wild, street-style ceilings, immersive homes, recyclable everything, and Hualiu.

　　●Looking at "mountain outdoor wear" from "high-quality wildness"

　　They are eager to slow down from their fast-paced work, yearn for relaxation and freedom, love outdoor sports, and pursue high-performance, comfortable, simple and practical clothing.

　　Retro shirts and skirts, overalls, vests, outdoor sun protection clothing, sneakers and camping equipment, and cycling pants and jackets are their key outfits. Tooling, outdoor, functional tactics, etc. are such items. Key words.

　　●From the "Street Shooting Ceiling" to see "Neutral Wear on the High Street"

　　Most of their occupations are more free, and work and life are less restricted.

High-cold, casual, free, confident, independent and cool, it aims to break the gender boundaries of men and women in the clothing industry, find a balance of neutrality and softness, and reinterpret modern styles.

　　Mid-length suit jackets, men's and women's shirts, half-length T-shirts, and sexy inner layers are the main points of dressing.

　　●From "Immersive Home" to see "Lazy and Lazy Dressing"

　　This group of people is gentle, clean, low-key and friendly. They have a relaxed and moderate attitude towards life, and infiltrate comfortism into all aspects of life.

　　They love easy, natural clothes, emphasizing softness and comfort and easy matching.

Books, movies, pets, etc. are their life partners.

　　Simple and comfortable items such as OVERSIZE pullovers, lazy jackets, plush slippers are the key to lazy wear.

　　●From "everything can be recycled" to see "minimalist and extravagant outfits"

　　They pursue a simple lifestyle of inaction, and at the same time pursue perfection and ultimate style in simplicity, and use exquisite clothing to please the body and mind, and express the attitude of enjoying a better life.

　　This group of people likes clothes with harmonious colors and smooth lines; they pursue a sense of air and breath, as well as a sense of advanced and relaxed atmosphere; they pay attention to the texture of clothing and pay attention to clothing care.

　　Wool, cashmere, acetic acid and other materials are the most popular, low-saturation solid colors, preferably black and white gray or earth colors are more advanced.

　　●Looking at "New Chinese Dressing" from "Hua Liu is the Top Stream"

　　What these groups have in common is their love for traditional Chinese culture, and they like to express the fashion concept and way of life of contemporary Chinese people with this oriental aesthetic way of dressing.

　　They like clothes that combine traditional oriental aesthetics with modern practical elements, and prefer Chinese elements such as flower arrangements, buckles, printing, ink wash, and embroidery.

　　Text / Our reporter Chen Si