[Explanation] For more than 40 years of reform and opening up in mainland China, a large number of Hong Kong businessmen have gone north to pursue their dreams. They have participated in the economic development of the Pearl River Delta and even the entire mainland with technology and capital, and have played an important role in the prosperity and rise of China's manufacturing industry.
Today, in the Guangdong-Hong Kong-Macao Greater Bay Area, there are a group of second-generation Hong Kong businessmen who have followed in the footsteps of their fathers and achieved new prosperity. Hong Kong youth Ye Weilun is one of them.
Recently, a reporter from China News Agency visited his sports goods company in Huadu, Guangzhou. Ye Weilun, who inherited the family sports industry, is building his sports "IP Kingdom".
[Concurrent] Hong Kong young businessman Ye Weilun
Let me introduce to you, we should be the only camping equipment in the industry with a pink theme, because Strawberry Bear is also an IP that many girls like recently. When we combine the product with the IP, we have won the likes of many consumers.
We just did a camping event in Guilin. During the exhibition, many girls took our products as a good check-in point.
[Explanation] Ye Weilun's success is inseparable from his father Ye Qinghua's more than 20 years of hard work in the mainland market.
Ye Weilun told reporters that when Hong Kong returned in 1997, his father came to the mainland to invest and set up factories to build a sportswear brand.
In the conspicuous place of Ye Weilun's company exhibition hall, there is still a black and white traditional football, which is the witness of Ye's father and son's dream in the mainland.
[Concurrent] Hong Kong young businessman Ye Weilun
Football is a product we are proud of, because my father's first product was football, and up to now, we have not stopped in the research and development of football products. Like our latest football series, it is The report that just came out is that it can hit 12,000 times at a speed of 50 kilometers per hour, which is the latest breakthrough, and it is indeed good in terms of performance.
[Explanation] The sports industry of the Ye family started from football. In the more than 20 years in the mainland, there were more than 200 kinds of products when Ye Qinghua started doing business. Now, after Ye Weilun took over, it has grown to more than 3,000 kinds, covering ball games, There are 9 series of shooting, roller skating, fitness equipment and outdoor products.
Different from his father, Ye Weilun is getting bigger and bigger in the licensing of sports IP. He has also established a technology company, and has cooperated with many well-known IP brands at home and abroad, such as Disney, Marvel, Ferrari, etc., and launched a series of co-branded products.
[Concurrent] Hong Kong young businessman Ye Weilun
Because it is backed by this huge (mainland) market, this user demand is actually the largest, so we will dare to invest in this market, continue to develop and design, and iterate our products.
[Explanation] At present, Ye Weilun has a 46,000-square-meter joint garden-style manufacturing factory in Zhaoqing, Guangdong, and more than 40 sets of automatic and semi-automatic production equipment. Its products are exported to more than 120 countries and regions around the world, with annual sales reaching hundreds of millions Yuan Renminbi.
Compared with his parents, Ye Weilun dares to try new things.
In the past, Ye Qinghua took his son to sell products.
Now, Ye Weilun provides customers with a one-stop sales solution.
[Concurrent] Hong Kong young businessman Ye Weilun
Now we basically combine new media, how to position a product when it comes out, how to shoot a movie, how to tell a good story, and then go to some of our new media to promote our products for pre-sale, and then to our online online The whole process of sales is completely different. In addition to helping customers develop good products, we also make promotional videos. Customers can start publicity as long as they translate them locally, which is more convenient.
[Explanation] Ye Weilun, who had a successful career, became a family in Guangzhou.
His wife is from Guangzhou, and the couple have a pair of children.
Ye Weilun is full of confidence in the future development of the Greater Bay Area.
[Concurrent] Hong Kong young businessman Ye Weilun
I have a 9-year-old daughter and a 7-year-old son, both of whom are sports enthusiasts. In the next two or three years, our company is also planning to build a headquarters of its own, through a cooperation with the IP side. , established one of our IP headquarters, and then scene-based our experience in sports equipment to create a comprehensive sports experience hall in the Greater Bay Area.
(Reported by Fang Weibin, Vedev and Liu Shiying in Guangzhou)
Responsible editor: [Ji Xiang]