National Day Golden Week is approaching, camp bookings are already hot
How far is the exquisite camping "poetry and distance" from you
The summer heat is gone, the autumn is strong, come to an outdoor camping, listen to the sweet birds and insects in the tent with three or five friends, bring the family to the camp to barbecue food, fall asleep under the stars, wake up in the morning light... many Citizens want to embrace "poetry and distance" and go to camping outdoors one after another.
Epidemic prevention and control has become normalized, local tours and outings have stimulated the demand for camping, and also spawned many camping camps.
In this regard, industry insiders said that after camping out of the circle, some hidden worries deserve attention.
leave-and-go vacation
At 18:30 yesterday, Ms. Wang, a citizen, walked into the garden terrace on the 5th floor of Shanghai Tower with her 12-year-old daughter, and enjoyed a camping that she wanted to leave.
The nearby skyscrapers are brightly lit, and the night is as cool as water, which is very comfortable.
"When the open-air movie was shown, my daughter clapped her hands excitedly." Ms. Wang said, the child had a new experience, and she also found the joy of watching open-air movies when she was a child.
Coincidentally, Changfeng Joy City Gordon Park has also become a popular destination for urban camping.
When night falls, the bright moon hangs high, and the campsite lights come on, creating a dreamy and romantic atmosphere for the experiencers.
"Going to camp together after get off work has become a new social activity for many young people." The person in charge of the camp introduced that many of the experiencers were "return customers", mainly those born in the 1990s.
In the suburbs, various popular camps have created their own theme activities.
In the starry sky camp near Yuhaitang Lake in Chongming District, the white tent and sky curtain have been erected, with lounge chairs, barbecue grills, hand-brewed coffee machines, etc., to open a romantic camping trip for the experiencer at any time; Fengxian Bay Dream Flying Camp, some people watch the open air Movies, some people sang in the open grass; Jinshan Farmers Painting Village Camp and Jinshan Langxia Camp, hand-painting and other parent-child experience activities attracted many citizens and tourists.
"Camping makes people 'superior'. In recent weekends, I often invite friends and colleagues to go camping in the nearby business district." Wang Tian, a post-90s citizen, said that they played games while having dinner, which allowed him to immerse and relax. Escape the city and work stress.
The National Day Golden Week is approaching, the reporter found that the booking of camping camps is relatively popular, and some popular camps have only a small number of places left.
From "niche" to "top stream"
How can camping be upgraded from a niche experience to a "top stream" in the circle of friends overnight?
"Camping out of the circle is one of the signs of the industry's growing maturity." Zhang Chen, chief product officer of the vacation business department, said that at present, there are three main forms of camping in the camping industry: outdoor camping, moving camping, and exquisite camping.
The earliest form of camping is outdoor camping. A small number of people who love outdoor sports experience wild survival and carry more lightweight equipment by themselves.
With the development of society and economy, more people have the need for camping, but they cannot accept the harsh outdoor living conditions, so they buy equipment by themselves, and mobile camping appears.
Later, exquisite camping appeared abroad - camping camps provide comfortable camping equipment, which lowers the "threshold" of experience for the experiencer, which is also the main way of camping in Shanghai at present.
"Exquisite camping has created a new experience of checking in with a bag, attracting many 'early adopters'."
"The circle of friends is posting beautiful pictures of camping, which also reflects the changes in the lifestyle of modern people." He Jianmin, a professor at Shanghai University of Finance and Economics, said that epidemic prevention has become normalized, and many citizens have canceled medium and long-distance travel, but they have long lived in urban reinforced concrete. In the jungle, people are eager to go into nature; camping is conducive to strengthening the emotional connection between people, creating a happy time with friends and family for more people.
In addition, "camping +" also provides more choices for parent-child travel, such as camping + water sports, camping + farming culture, camping + hand-painting and other themes, attracting many "returning customers".
Promote the formation of industry standards
Camping is on fire, attracting a large number of businesses to follow suit.
According to the company's data, there are currently about 61,000 camping-related companies in the country, and about 26,000 companies have been established within the past year.
In the camping industry, there are excellent operation teams who carefully create their own camp experience, and there are mom-and-pop shops who can’t wait to follow the trend and set up a few tents on a plot of land, and dare to call it a wild luxury camp.
The experience level provided by domestic camping camps to consumers is uneven, which has attracted many attention.
Zhang Chen once estimated that, with campsites as the core, covering accommodation, activities and other supporting tourism services, the market capacity in 2021 is expected to be 10 billion yuan; the market growth rate this year is about 30%-50%, and the market capacity in 2022 will reach 15 billion yuan.
At present, China's camping population accounts for less than 3%, and it is expected to increase to 7% in the future, which means that the industry has broad market prospects.
"The camping industry needs long-term healthy development, and more professionals from the tourism industry are needed." Zhou Weihong, deputy general manager of Spring and Autumn Tourism, said that camp safety will always come first.
Epidemic prevention has become normalized. Spring and Autumn Tourism has created a camping brand "Chun Ye Qiu Meng", and cooperates with third-party organizations with complete supporting facilities such as scenic spots and business districts to provide professional services such as camp design, construction and management to provide citizens with safer and more stable service.
"Hotels have star-level standards, and camping camp construction also needs standards." Zhang Chen said that Ctrip tried to establish a camping standardization system, and established camping according to several dimensions such as safety equipment, hardware equipment, service quality, and richness of activities in the campground. The local rating system provides more reference for camp managers and users to choose.
At the same time, we hope to introduce traffic to excellent camps and jointly promote the industry into a virtuous development cycle.
Our reporter Yang Yuhong