It could be a terrible night.

Because it pours and pours and doesn't stop.

New York Fashion Week in September: This is actually the best fashion week of the year, the season is starting, people are looking great after the summer on Long Island, the fashion magazines are heavy again, new shops are opening in Soho, Indian Summer is raising the Mood.

Alphonse Kaiser

Responsible editor for the department "Germany and the World" and the Frankfurter Allgemeine Magazin.

  • Follow I follow

And then this: Tommy Hilfiger asked his guests to go to Brooklyn, an Uber from Manhattan costs $70, so it's better to take the 32B bus, but it only runs every half hour at most.

There is a long queue in front of the entrance, and it pours and pours.

Under the open sky

The designer could have been warned about this open-air venture.

The thunderstorm during the May 2018 Dior Cruise show at the Domaine de Chantilly outside Paris, the hailstorm at Dolce & Gabbana's Alta Sartoria presentation in August 2021 in Venice: the more outdoor shows there are, the more failures.

But Hilfiger, 71 years old and very dynamic, is not frightened by such thoughts: The show takes place outdoors, which is getting darker and darker.

There isn't even a plan B, or at least a plan.

It would probably be un-American to stop the whole operation, especially when millions have already been invested in preparing it.

So close your eyes, open your screen, and through.

Luckily there are enough stylists in the audience, like Nino Cerone from Grazia magazine: he helps the goofy neighbors unravel the hastily distributed rain ponchos, find the armhole and pull the hood correctly over the head.

It would certainly have taken longer at a Nobel Laureate Meeting.

The show is then of course a success, firstly because there are enough celebrities who look even funnier in the washed-out state than they do anyway.

Secondly, because New York Fashion Week, which ended on Thursday evening after six days and more than 100 fashion shows, simply has to be a success - after two and a half years with a greatly reduced program, the need for shows and parties and self-expression is larger than life.

And third, of course, because the next day everyone is talking about it: how they got wet, how they got away and how terrible Brooklyn is when you have Manhattan.

Tory Burch hits it better.

The 56-year-old fashion designer, who founded the brand of her name in 2004 and is thus also successful in Germany, ventures onto the old Pier 76 on the Hudson.

The sun is just setting, the noise and constriction of the city are far away, a light breeze is wafting through the rows – and in addition to the spectacular backdrop, there is restrained fashion for the next summer, without flowers, without a mix of patterns, without too many colors, which then the would steal attention away from everything else.

It didn't even matter that the beautiful view basically only goes in the direction of New Jersey.