Since Chuseok this year, 'Cooperation 2: International' has been playing solo in theaters without any competition.
It is a sequel to 'Cooperation', which was released in 2017 and mobilized close to 8 million viewers.
[(The rumor is true?) Did you hear it?
Oh really, heh heh.
(Are you having a big case with a North Korean detective?)]
[Oh, it's been a while.]
'Cooperation 2' surpassed 3 million viewers in 6 days after its release, more than twice as fast as its predecessor.
sequel heyday
This is the ranking of the top 10 box office movies of the year, when the daily recovery from the corona virus began.
There are only 3 movies named '2', and the second sequel with a different name instead of 2 is 'Top Gun', 'Hansan', 'Doctor Strange', 3 movies, and 6 movies like 'Jurassic World' or 'Thor' There are two sequels to the fourth and fourth films.
Eight of the top 10 grossing films are sequels.
Just before Corona, the peak season in July and August of 2019, when the movie market was the most booming period, had 46.7 million viewers, and during the same period this year, about 66% of 2019, or 31 million people, visited the theater.
After all, the sequels are what drove the market recovery to this extent.
A comfortable sequel?
The reason the sequel is strong is because, above all, both the creators and the viewers make reliable choices.
The sequels to this year's top-grossing films 'Crime City 2', 'Top Gun', and 'Hansan' are movies that already know the conclusion.
In the post-coronavirus situation, where the existing movie
viewing method is rapidly changing, it reduces the possibility of box office failure by varying the characters and stories that have already been verified by the audience.
If you think about it, maybe the previous work was a success and you would choose such works with characters that were loved in the previous work.] From the
audience's point of view, rather than taking an adventure with a mysterious movie, choose a film that is clear to judge what style it is. is to do
Familiarity with the series on streaming services during the coronavirus is also one of the reasons sequels are so popular.
Is the admission fee a cause?
Movie sales in July and August this year recovered to 83% compared to 2019.
The reason why the figure is high compared to the number of audiences who recovered only 66% is because the ticket price has risen.
As the weekend ticket price increased by 25% from 12,000 won before Corona to 15,000 won, the audience became very sensitive to the fun and completeness of the movie.
If the movie didn't live up to expectations, it provoked fierce criticism online, and the already verified sequel has a strong tendency to attract audiences.
Don't you have an older brother?
'The Godfather 2' directed by Francis Ford Coppola and 'Terminator 2' directed by James Cameron.
The sequels, which were evaluated as a better aura than their older brothers, are works that show the meaning of life in the flow of time or open new horizons in film art with new technology.
However, a sequel without such novelty is concerned, undermining the diversity of the film market and causing creators to fall into mannerism.
The economics of the sequel have two sides.
(Planning: Ho-Gun Lee, Composition: Hee-Sook Shin, Video coverage: Jin-Ho Park and Tae-Hoon Kim, Video editing: Seung-Hee Lee, CG: Chan-Hyeok Lim)