China News Service, Taiyuan, September 11th (Yang Jieying and Zhang Xiaodong) "Heavy culture to nourish the mind, strange mountains and beautiful water to nourish the heart, Taihang people to nourish their feelings, and rich medicine and food to maintain health. Oriental castle, Jincheng in the world, Yunjin Taihang, poetry and painting Jincheng, Jinshan Jimei Jincheng welcomes you." This is an invitation from Shanxi Jincheng to tourists from all over the world.

　　In recent years, Jincheng has focused on the strategic positioning of "accelerating the construction of a model city for cultural tourism and health care", and has formed a multi-level and industry-wide integrated cultural tourism brand system with the city's cultural tourism brand as the leader and regional cultural tourism brand as the support. Continue to make efforts, constantly shout and polish the brand of "Oriental Castle, Jincheng on Earth, Yunjin Taihang, Poetry and Painting Jincheng", and strive to further transform ecological advantages, cultural advantages and resource advantages into industrial advantages and development advantages.

　　"Today, I watched Shangdang Bangzi's representative classic play "Three Passes Banquet". The beautiful singing, superb performance, and compact plot made people unforgettable and wonderful." Citizens who walked out of the Jincheng Grand Theater praised each other. Watching the splendid cultural and artistic performances at the Grand Theater full of modern atmosphere has become a new choice for many citizens.

Blacksmithing Flowers in Dayang Ancient Town.

Photo by Liang Shengren

　　According to the person in charge of Jincheng Grand Theater, since it was put into operation on August 7, Jincheng Grand Theater has made a wonderful debut in the opening performance season with a series of good shows and a luxurious lineup, covering concerts, musicals, children's plays, dramas, dance dramas, operas and other arts. Category, "national" literary and art troupes, powerful performers of musicals, top dancers in the dance industry, etc. will gather together in the opening season to show their love and create an artistic feast of "good shows every month and surprises every scene".

　　At the same time, Jincheng will focus on the goal of "one city, one play, one road, one dream" for the new image of urban culture, and the large-scale original dance drama "Hanging on the Wall" and other high-quality plays will be unveiled soon.

A variety of cultural activities such as the city's rural village evening competition, "the most beautiful city and the most beautiful" lakeside concert, and the International Musical Instrument Performance Day have been launched one after another. Activities such as reading for all, sending opera to the countryside for free, and "one square, one brand" have been launched one after another. , The results of the establishment of the demonstration area of ​​the public cultural service system are presented in turn, with a strong social and cultural atmosphere.

Kangyang Town - Zhanghe.

Photo by Yang Jianzhong

　　Tightly twist the work of "Fortress Application for World Heritage" and continue to advance.

At present, the comprehensive revision of the application text and management plan is coming to an end, and the "Jincheng Castle" cultural and creative, photography competition, and a series of short videos have been completed one after another.

With Jincheng Museum as the leader, and supported by regional museums such as county and urban museums, rural cultural memory exhibition halls, community museums, scenic exhibition halls, intangible cultural heritage exhibition halls, and personal collection museums, accelerate the construction of regional characteristic museum groups. With the goal of piloting annual education, improving the level in two years, and achieving results in three years”, we will make every effort to build a cultural matrix of 100 museums.

　　"Through colorful and splendid cultural activities, we will be fully Jincheng's 'literary and artistic fan', and while the happiness index of Jincheng people is rising, we will attract more tourists from other places to come here to share our cultural feast and experience us. The profound and unique local culture is an exciting cultural journey." said the person in charge of the Industrial Development Section of Jincheng Culture and Tourism Bureau.

　　Longma Lake is sparkling, the birds are singing and the flowers are fragrant, and the lotus flowers are swaying in the wind... While admiring the scenery of the lake and mountains, you can walk into the newly built RV camp. There are tents of different forms and scattered patterns, barbecues, cold meals, and live bands. With more and more RVs, off-road vehicles and motorcycle riders coming here to camp and relax.

The Baima Temple Mountain High-end Wellness Demonstration Zone continues to show a strong attraction with its unique charm.

　　Since last year, Jincheng City has accelerated the construction of major cultural, tourism and health care projects, and at the same time seized the key point of applying for the establishment of a provincial-level cultural, tourism and health care demonstration area, such as the Baima Temple High-end Health Care Demonstration Zone, and intensified the creation of the city's cultural tourism and health care demonstration area. , 19 founding units have been recommended to be reported, and strive to create the number one in the province.

　　The "Hundred Villages and Hundred Courtyards" project is progressing steadily.

This year, Jincheng City plans to build 22 health care villages and 20 health care courtyards in batches, providing about 1,180 high-quality beds and health care facilities, and 7 of them have been completed.

During the "May Day" holiday this year, Songmiao Village, which is full of strong "hometown style", Xingze Village, which experiences the "slow life" of ancient roads, Zhanghe Village, which is known as the "Peach Blossom Spring" in the mountains, and Wolongwan, a health care town... …become a destination for tourists to check in. The 35 health care villages and 30 health care courtyards that have been built and operated have received more than 120,000 tourists, which is another growth pole after becoming an A-level scenic spot.

　　The construction of the industrial incubation platform has achieved gratifying results.

Huangcheng Xiangfu Cultural Tourism Co., Ltd., Gili Erlu Silk Group Weaving Co., Ltd., Dayang Ancient Town Tourism Development Co., Ltd. and Rural Meijing Agricultural Technology Development Co., Ltd. were successfully selected into the list of establishment units of cultural industry demonstration bases in Shanxi Province. Remarkable progress has been made in the clustering and park-like development of the health care industry.

　　Vivid paper-cuts, exquisite hand-made embroidery, vivid and interesting gourd pyrography, simple and elegant black pottery... At the first "Cultural and Creative Market" in Jincheng, more than 400 kinds of cultural and creative products are dizzying, each with its own originality .

The first "Cultural and Creative Market" in Jincheng adopts the "online + offline" consumption model combined with the cultural and creative market, and builds a multi-level cultural tourism through interactive games, live performances, cultural and creative life, market check-in points, etc. The industrial structure focuses on displaying and selling Jincheng's characteristic cultural and creative tourism products, creating a new consumption scene in Jincheng's cultural and creative market.

Longma Lake.

Photo by Yang Xiaoqiu

　　"Since this year, the pedestrian area of ​​Nanjie Street in the urban area, the 'Dream Back to Changping' Evernight City Area and the Situ Town Scenic Area have been successfully established as the first batch of provincial-level nighttime culture and tourism consumption clusters, the first in the province in terms of number of establishments, and effectively improved urban culture. Taste, promote cultural and tourism consumption, and enhance the city's attractiveness." said Wang Qiang, director of Jincheng Culture and Tourism Bureau.

　　While passion lights up the night economy, the creation of A-level scenic spots is also making continuous efforts.

With the acceleration of the renovation and improvement project of Wangmangling Mountain, the establishment of Wangmangling 5A scenic spot and national-level tourist resort has been accelerated in an all-round way.

The Huangcheng Xiangfu Scenic Spot has played a leading role in accelerating the coordinated development of environment, culture, layout, operation and infrastructure. The tourism industry alliance has achieved rapid development, and the "1+1>2" has achieved remarkable results.

Dayang Ancient Town Scenic Spot, as a pilot project to revitalize the tourism resources of the scenic spot in the province, has introduced more than 100 business entities of various types, the infrastructure has been gradually improved, the service quality has been significantly improved, and the "sleeping resources" have accelerated to become "flowing capital".

This year, Dayang Ancient Town Scenic Spot was rated as one of the top ten hot spots during the Spring Festival in Shanxi Province, CCTV's "Charming China Town of the Year" and "Readers' Favorite Ancient Town".

　　With the completion of each tourism boutique, the carefully designed boutique routes that accompany these attractions are beaded into chains to provide convenience for tourists.

Jincheng Baima Temple Mountain Colorful Flower Sea Flower Tour and "Spring Gaoping" Village Flower Tour are listed by the Ministry of Culture and Tourism as "Rural Four Seasons Beautiful Scenery - Spring and Summer and All Things Show Together" national rural tourism boutique routes, accounting for the whole province one third.

　　The 2022 Jincheng Culture, Tourism and Wellness Promotion Series launched on July 14 has successively entered the Central Plains cities of Luoyang, Xinxiang, Jiaozuo in Henan, the grassland cities of Hohhot and Ulanqab, and vigorously promoted Jincheng's "Oriental Castle, Jincheng on Earth, Yunjin Taihang" , Poetry and Painting Jincheng" cultural tourism brand, promoting the development achievements of Jincheng's cultural tourism and health care industry and carefully launched tourism boutique routes, and harvesting gratifying results.

　　Jincheng closely focuses on the goal of "building a model city for cultural tourism and health care", focusing on the deep integration of big health, big cultural tourism, and big health care, and continues to work hard on concept leadership, planning first, project driving, diversified investment, and mechanism guarantee. Seek a breakthrough.

Today, the development potential of Jincheng's cultural tourism and health care industry is being stimulated, its vitality is being released, and its situation is taking shape.

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