Under the advocacy of local festivals, surrounding tours and local tours have become the first choice for people to travel. At the same time, the average price of mid-autumn air tickets has also hit a new low in the past five years.

On September 8, a reporter from Beijing Business Daily learned from a number of OTA platforms that, driven by short-distance travel, the "2-hour vacation circle" has become the mainstream, and the homestay market has also ushered in a small peak in bookings.

In the next "October" Golden Week, it is expected that the "2-hour holiday circle" will continue to heat up.

　　Bookings of local scenic spots increased by more than 2.3 times

　　During the 3-day Mid-Autumn Festival holiday, the "2-hour holiday circle" has become the mainstream.

Fliggy released the Mid-Autumn Festival travel consumption observation, showing that in the past week, the number of Mid-Autumn Festival local hotel bookings on Fliggy platform increased by more than 1.7 times from the previous week, and the bookings of holiday products such as tickets for local scenic spots increased by more than 2.3 times.

The booking cycle of travel products is further shortened, which also means that more and more consumers choose to book travel products before they travel.

　　This year's Mid-Autumn Festival tourism consumption shows a remarkable small radius.

The relatively prolonged time of local play has promoted the popularity of high-star resort hotels and parent-child hotels in the suburbs.

Fliggy data shows that mid-autumn high-star hotel bookings show a trend of low volume and low prices, and consumers can book high-quality hotels at more affordable prices.

In the past week, the bookings of the Mid-Autumn Festival Gao Xing Hotel increased by 1.3 times from the previous week, and the unit price of the guests decreased slightly from the previous week.

　　Not only that, as the high temperature fades, outdoor tourism returns to the "C position".

According to previous data from the Ctrip platform, as of August 30, the Mid-Autumn Festival holiday camping GMV increased by 58% compared with the same period of the Dragon Boat Festival, continuing the hot trend since the Qingming Festival.

At the same time, autumn is also the peak season for hiking and travel. In the past week, the bookings of outdoor products on the Ctrip platform increased by more than 92% month-on-month.

　　Zhong Hui, chairman of Shangyouhui, believes that the sufficient supply of local cultural, business and travel consumption has actually attracted many tourists to stay in the local area for the festival.

　　Boutique homestays are highly sought after

　　Driven by short-distance travel, boutique country houses are also favored by consumers.

　　According to the "2022 Mid-Autumn Festival Travel and Accommodation Forecast Data Report" released by Xiaozhu Homestay, as of September 2, the orders for booking homestays during the Mid-Autumn Festival through Xiaozhu Homestay within a week increased by nearly 139% month-on-month.

As the first holiday after the start of school, many parents plan to take their children on a trip during the Mid-Autumn Festival. It is expected that the products of self-driving tours and family parent-child tours will increase significantly, and the search popularity of parent-child rooms will increase by 178% month-on-month.

　　In addition, the "2022 Mid-Autumn Festival Homestay Market Consumption Trend Report" released by Wooden Bird Homestay shows that short-distance tours around the region have become the first choice for users to book homestays during the Mid-Autumn Festival holiday, and the booking volume is 2.3 times that of the Dragon Boat Festival holiday.

Country homestays ushered in a peak in bookings, with bookings reaching 2.5 times that of this year's Dragon Boat Festival holiday. The bookings of homestays in the suburbs of Beijing and Chongming Island increased to a certain extent.

　　In addition to visiting the suburbs of Beijing and staying in homestays, the Mid-Autumn Festival is also indispensable to go out to appreciate the moon, and night travel has also become the key word of the Mid-Autumn Festival.

On the Ctrip platform, the search popularity of the keyword "moon admiring" has increased by more than 423% month-on-month in the past week. Mountains, lakes, islands, rivers, ancient towns, and seasides have become the best setting locations to highlight the "C-position" bright moon.

At the same time, moon-viewing night tours are the highlight of cultural tourism consumption during the Mid-Autumn Festival. Night tours suitable for moon-viewing such as theme park night tours, boat night tours, city night tours, and night light shows are favored by consumers.

　　Airfare prices hit a five-year low

　　Since the peak season of summer transportation has just ended, and there are still 20 days before the "October" Golden Week, the air ticket prices of domestic routes during the Mid-Autumn Festival have dropped to a depression.

According to Qunar platform data, the average price of domestically paid bare tickets for mid-autumn air tickets this year (excluding fuel surcharges for machine construction) is 556 yuan, a 20% decrease from the summer vacation and the lowest in the past five years.

　　Similarly, Ctrip also stated that the price of a one-way tax-included air ticket during the Mid-Autumn Festival was 770 yuan, which was 20% lower than the average one-way price of 963 yuan during the Summer Festival, which was lower than the current average price of 824 yuan on National Day. The overall average air ticket price in September also remained at The level of around 750 yuan.

　　According to Wu Liyun, associate professor of the Chinese Culture and Tourism Industry Research Institute of Beijing International Studies University, the Mid-Autumn Festival holiday is only 3 days, and people prefer to choose local tours and surrounding tours, thinking that short-distance travel is a relatively safe travel plan.

　　In addition, a number of travel platforms also remind passengers that from September 10th to October 31st, passengers who take air, high-speed rail, trains, inter-provincial long-distance passenger transport, and inter-provincial passenger ships and other means of transport need to check the negative nucleic acid test certificate within 48 hours. It is recommended that Passengers should make relevant preparations in advance to ensure smooth travel.

During the trip, please take good personal health protection, cooperate with the requirements of the transportation department for health inspection, and implement epidemic prevention and control measures.

　　Beijing Business Daily reporter Wu Qiyun