It's back to school!
Fortunately, your LinkedIn network is there to tell you how, during his vacation, he was able to step out of his comfort zone by offering recruitment using the agile method.
On social media, LinkedIn and those who post there have become a bit of a laughing stock of the internet, from cryptic posts to (often) exaggerated messages.
So much so that there are LinkedIn post generators using artificial intelligence... What to wonder about their usefulness.
As we know, each social network has its own use: we share our holiday photos on Instagram, our political opinions on Twitter, our best dance steps on Tik Tok… But for the professional sphere, the reference network remains LinkedIn, its reassuring blue interface and its posts reminiscent of the golden age of Facebook.
The professional social network, initially intended to find work and create connections between employees, quickly turned into a caricature of all that is reproached to the start-up nation and to capitalism.
If you take a walk on Facebook or Twitter, many groups and pages of memes, these quirky humorous images, are centered on LinkedIn: the Neurchi group from LinkedIn has 77,000 members on Facebook, while Neurchi from start-up nation,
positive thinking and dynamic young executives has nearly 19,000 members.
In these groups, screenshots from LinkedIn have a great place.
On Twitter, the Disruptive Humans of Linkedin account scours the social network to extract embarrassing or funny posts.
“This is an account that has existed since 2017, but which we recovered with some of the TechTrash team (a newsletter on the absurdities of the tech community, editor’s note) in 2020. We are a bit of a bullshit observatory laughs Bruno, one of the account admins.
“What amuses us is to see the reactions and the discussions that these posts generate: there is a lot of self-mockery, we are going to dissect the remarks” he adds.
Like on this inspiring post, where the author explains that he found the meaning of life… by pooping in the forest.
Subway, work, popo.
pic.twitter.com/jEnxkeHKV4
— Disruptive humans of Linkedin (@DisruptiveHoLin) August 1, 2022
Access to this content has been blocked to respect your choice of consent
By clicking on "
I ACCEPT
", you accept the deposit of cookies by external services and will thus have access to the content of our partners
I ACCEPT
And to better remunerate 20 Minutes, do not hesitate to accept all cookies, even for one day only, via our "I accept for today" button in the banner below.
More information on the Cookie Management Policy page.
Newspeak Pros
On LinkedIn, the publications follow each other and look alike: sentences well separated by a line break, dozens of emojis (sometimes several times per sentence) and a story structure that ends with a moral, like a 'A fable.
Added to these characteristics is Newspeak, that is to say a way of speaking close to the language of wood and/or political correctness: this can go through words in English, incomprehensible concepts outside the sphere of marketing or obscure acronyms.
“It's a marketing language that is unbearable, quite formatted.
Because beyond newspeak, there is a work of rhythm and form with lots of emojis and smileys.
It's almost artistic,” laughs Bruno.
Why make it simple when you can make it explode on the ground?
pic.twitter.com/iLkXLMHc07
— Disruptive humans of Linkedin (@DisruptiveHoLin) July 20, 2022
Access to this content has been blocked to respect your choice of consent
By clicking on "
I ACCEPT
", you accept the deposit of cookies by external services and will thus have access to the content of our partners
I ACCEPT
And to better remunerate 20 Minutes, do not hesitate to accept all cookies, even for one day only, via our "I accept for today" button in the banner below.
More information on the Cookie Management Policy page.
What amazes one of the administrators of Disruptive humans of LinkedIn the most is the popularity of these posts, some of which rack up hundreds or even thousands of likes.
“When you analyze the semantics of a post, it's often rubbish.
We have the impression that people become experts on a subject overnight,” explains Bruno, who confides: “we think we've seen everything, and we manage to see even worse”.
Storytelling based on the death of a loved one, on current events, on one's own children, on certain contrary (even illegal) methods in terms of human resources... Everything is good for the like, in the start-up nation .
The start-up is dead, long live the agile method (no)
But how is it that LinkedIn has become a paradise for start-ups and cryptic messages?
"I assume that it's LinkedIn's algorithm that pushes these kinds of posts, so that people stay longer and comment," analyzes Bruno.
As usual, the strength of the algorithms dictates the content: which explains why LinkedIn has transformed itself into a sort of Facebook (for its boomer side) of CSP+.
Recently, a little artificial intelligence called "Viral Post Generator" made the rounds of Twitter: this LinkedIn post generator offers to insert an inspiring tip and adjust your cringe level, i.e. of embarrassment.
"What these generators show is that it's easy to replace these speeches with an artificial intelligence and to do them on the chain" notes Bruno.
For example, at the editorial office, we created this LinkedIn post, which tells the story of an Uber driver who eats a sandwich.
And who is what he wants to be, with a
positive
mindset .
Inspirational, right?
"On quite strategic posts, written by people who have power, we sometimes have the impression of dealing with empty shells, who do nothing except write LinkedIn posts" Bruno points out to me.
What if this was the ultimate bullshit job?
LinkedIn
Same
start-up