China News Service, Beijing, September 4th. At the 2022 China International Trade in Services Fair, the 2022 Beijing Catering Brand Conference will be held. Government departments, upstream and downstream catering enterprises, and diplomatic envoys in China will discuss the future development of the catering industry.

The conference released an observation report on the catering industry, which conducted an in-depth analysis of the catering industry from multiple dimensions, and recorded the trajectory of Beijing's catering industry toward diversification and internationalization.

　　The Beijing Catering Brand Conference is guided by the Beijing Municipal Bureau of Commerce and hosted by the Beijing Cuisine Association and the Beijing Business Daily. Catering is in line with international standards, promoting the high-quality development of the catering industry, and helping Beijing build an international food capital.

　　2022 Beijing Excellent Catering Brands Released

　　The 2022 Beijing Catering Brand Conference divides hundreds of excellent cases of catering brands into six groups, presenting the most authentic, multi-dimensional and multi-angle Beijing catering matrix, showing brand power.

They are: 2022 Beijing Top Ten Catering Brands, 2022 Beijing Catering Innovation Case, 2022 Beijing Catering Community Guarantee Case, 2022 Beijing Top Ten Economic Figures, 2022 Beijing Top Ten Catering Artisans and CCB Life Beijing “Orange” Food List.

　　According to the organizer, in line with the principles of professionalism, fairness and impartiality, many outstanding brand cases announced by the conference have gone through such links as independent declaration by enterprises, preliminary review by the organizing committee, public online voting, and expert review. , leading catering personnel, high-quality restaurants, etc. to conduct multi-dimensional considerations, and finally announced many excellent brand cases.

　　After layers of screening, Dadong, Huda, McDonald's, Ziguangyuan, Beijing Huatian, KFC, Meizhou Dongpo, Donglaishun, Wangshunge and Yonghe King stood out and won the "2022 Beijing Top Ten Catering Brands".

"2022 Beijing's Top Ten Catering Economic Figures" and "2022 Beijing's Top Ten Catering Artisans" not only inherit and continue the original intention of the Beijing Catering Brand Conference, but also commend the perseverance and innovation of these catering leaders to the society.

　　In 2022, Beijing's catering industry has experienced extraordinary experience. Beijing has suspended dine-in for 36 days. During this period, many catering companies have taken on the work of ensuring supply.

This conference also specially set up excellent cases of 2022 Beijing catering community supply guarantee.

At the same time, the "2022 Beijing Catering Innovation Case" is also newly released. It is hoped that the personal practice of these catering companies will provide new ideas for the transformation of the catering industry.

　　The recovery of Beijing's catering industry is inseparable from the persistence of catering workers and the introduction of bailout policies.

As the first batch of "2022 Beijing Food and Beverage Consumption Vouchers" distribution platform, CCB Life released the CCB Life Beijing "Orange" food list at the conference. Eight catering brands including Xin La Dao and Putian Restaurant are on the list.

　　Exploring the future around new changes

　　Affected by the epidemic, Beijing catering companies are constantly looking for new directions: online take-out business, self-pickup at stores, live delivery of goods... In order to discuss the future development direction of the catering industry, this year's Beijing catering brand conference focuses on boosting catering consumption and new changes in the catering industry and other hot topics, and on-site answers on how to solve problems for small, medium and micro enterprises in the catering industry.

At the same time, this conference specially set up a "100-second show" to invite leading catering companies to tell their innovative stories and provide more reference for the development of the catering industry.

　　The entrants in the catering industry are targeting a broader market, and more and more companies are beginning to associate with the catering industry.

This year's conference set up a dialogue session with the theme of "big business beyond 4 trillion yuan", and invited the elites of upstream and downstream enterprises in the catering industry to have a peak dialogue and expand the catering + market.

　　Start the training of catering talents to help the construction of the city of food

　　For the catering industry, strengthening the training of young talents in the catering industry is of great significance for promoting the upgrading and iteration of the industry, increasing employment opportunities and stabilizing social development.

　　In order to further accelerate the development of the city's catering industry and promote the construction of the "city of food", the Beijing catering young talent training program was officially launched, aiming to further improve the quality of talents in the entire catering industry.

　　The Beijing Catering Young Talents Training Program will give full play to the role of associations, media and financial institutions, connect with catering platforms, vocational colleges and catering companies, and improve the catering industry through three-dimensional and diversified ideas such as vocational skills training, outstanding talent recognition, and talent story dissemination. The professional skills and professional honor of employees provide a solid guarantee of skilled talents for promoting the high-quality development of the capital's catering industry.

　　In order to give full play to the brand advantages and resources of the catering industry, accurately implement the support for agriculture, and comprehensively promote rural revitalization, the conference also held industrial cooperation agreements between catering enterprises and relevant regions.

Representatives of Ziguang Garden, Western MCA, Meizhou Dongpo, Jinfeng Catering Group and the partners have signed on-site cooperation contracts respectively. Catering companies will regularly purchase ingredients from these partners.

　　In order to expand the consumption of Beijing's catering industry, promote the coordinated development of platforms, enterprises and industries, and help enterprises to expand their business through multiple channels, Beijing Cuisine Association, China Construction Bank Beijing Branch and catering representatives have launched "Beijing Catering Industry to Promote Consumption" and "Beijing Catering Industry Quality". A series of work such as "improvement" has reached cooperation.

　　Big data analysis of catering trends

　　The "2022 Beijing Catering Industry Observation Report" exclusively released at this conference conducts an in-depth analysis of the catering industry in multiple forms and dimensions through exclusive data, consumer questionnaires, interpretation of hot words, and thinking of catering business leaders, and records the direction of Beijing's catering industry. The trajectory of diversification and internationalization.

　　The "Report" shows that since 2016, the number of online catering orders in Beijing has increased year by year. Although the industry has pressed the pause button due to the epidemic, the online layout during this period has become one of the self-rescue measures taken by many catering companies, and many of them will take out food delivery. Businesses as the main source of income.

In terms of the number of merchants, the number of online merchants in Beijing in 2020 is higher than in 2019. In terms of order volume, online catering in Beijing has gradually recovered, and various companies have begun to adjust their product structure for online takeout, which has become a new business growth point .

　　The "Report" shows that with the help of a number of policies, various categories of stores still achieved steady growth, among which the number of Western food stores ranked first, followed by tea.

It is worth noting that in the first half of this year, Beijing's catering business ranked first in the first store, making a contribution to enhancing Beijing's consumption influence and boosting economic growth.

In addition, Beijing Catering relies on digitalization to create a new catering model, which not only improves business efficiency and consumption experience, but also drives the catering industry to a new journey, providing new ideas and directions for the prototype of future catering.

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