Guangming.com (Reporter Liu Xiyao) On the morning of August 29, the 2022 China Internet Civilization Conference Digital Charity Development Forum was held in Tianjin.
Guests from relevant government departments, academia, and industries delivered keynote speeches on public welfare and charity co-construction and sharing innovation, digital technology bridging the digital divide, digital technology boosting the progress of public welfare civilization, public welfare charity and the practice of corporate social responsibility, etc. The development of China's digital public welfare and charities gathers wisdom and strength to help the construction of China's Internet civilization in the new era.
Zhang Ping, academician of the Chinese Academy of Engineering and professor of Beijing University of Posts and Telecommunications, said that the creation of information and communication technology in today's world is changing with each passing day, and the network, digitization, and intelligence are developing in depth. In-depth integration of public welfare and charity.
How to work together to create a better future for digital public welfare?
Academician Zhang Ping shared his views from five aspects: First, we must strengthen overall planning and coordination to form a strong synergy to jointly promote healthy development, strengthen cross-industry technical exchanges and industrial cooperation, and promote the complementarity and cooperation of all parties.
Second, it is necessary to strengthen the drive for innovation, promote research on common key technologies and integrated application models, accelerate the deployment of 5G, 6G, artificial intelligence, big data, blockchain and other technologies in charity and public welfare, and help optimize and upgrade public welfare and charity.
Third, it is necessary to appropriately advance the layout, consolidate the foundation of information and communication technology support capabilities, so that more beneficiaries can afford and use it well, and fully enjoy the dividends brought by scientific and technological progress.
Fourth, we must be based on compliance orientation to ensure the healthy development of digital charity.
Fifth, we must establish a benchmark effect and comprehensively accelerate the pace of integration and application implementation.
Cultivate my country's digital public welfare and charitable leading institutions, and form a large and distinct echelon system for enterprises and scientific research units.
Haixia, member of the National Committee of the Chinese People's Political Consultative Conference and CCTV news anchor of China Central Radio and Television, shared the story of the public welfare project "Pomegranate Seed Project" initiated by her in her speech to help brothers and sisters in various ethnic regions share the achievements of Internet development.
Haixia said that the project is committed to popularizing Putonghua in border areas, ethnic areas, and underdeveloped areas, consolidating and expanding the achievements of poverty alleviation with the national common language, and helping rural revitalization; allowing children of all ethnic groups to share high-quality educational resources and improve the vocational skills of young adults , to promote all ethnic groups to stick together like pomegranate seeds, and to cast a strong sense of community of the Chinese nation.
Thanks to the rapid development of the Internet, their activities have now radiated to 12 provinces, autonomous regions and municipalities, and more than 123,000 students have directly benefited, forming a highly accessible, replicable and time-sensitive popularization experience.
In the future, she will continue to focus on the promotion of Putonghua, relying on the Central Civilization Office New Era Civilization Practice Center and the Ministry of Housing and Urban-Rural Development's traditional village protection work, with the goal of sharing high-quality educational resources and improving network vocational skills, and strive to cultivate more knowledgeable expressions. , High-quality rural talents of all ethnic groups who are literate, understand the Internet, good at management, and retain.
Bei Xiaochao, chairman of the Red Cross Foundation of China, said that the world has entered a digital society, and digital technology has inexorably penetrated into all levels of social production and public life, and the field of public welfare is no exception.
Therefore, in recent years, the Red Cross Foundation of China has seized the great opportunity of digital transformation, integrated digital concepts and tools into the organization's development strategy, resource mobilization, and public service strategy, and tried to explore innovative development points of the organization.
The first is to transform and upgrade the top-level design, focusing on the layout of a sustainable digital fundraising strategy; the second is to expand innovative resource mobilization methods to promote "fingertip charity" and "fingertip charity" that everyone can participate in; the third is to give full play to the advantages of digital governance, Improve public service capabilities; fourth, apply digital technology to promote public welfare to be more transparent and help enhance public credibility and brand influence.
Bei Xiaochao said that he firmly believes that the power of digitalization can help traditional public welfare and charity, and jointly protect the original intention of public welfare.
In the new dimension of science and technology for good and value innovation, the Red Cross Foundation of China will work with more public welfare partners to jointly build and share a new ecology of digital public welfare.
Zhang Zhenfei, deputy director of the China Disabled Persons Employment Service Guidance Center, said that with the advent of the Internet era and the information society, more and more disabled people have become participants, beneficiaries and creators of the Internet.
They not only fully displayed themselves through the Internet, but also obtained a large number of employment and entrepreneurship opportunities under the new Internet format.
Zhang Zhenfei said, taking the China Disabled Persons' Federation's online service platform for the employment and entrepreneurship of the disabled as an example, it was officially launched in 2017, and the services covered job hunting for disabled persons, employer recruitment, vocational skills training, vocational ability assessment, interpretation of laws and regulations, and online recruitment. , live broadcast waiting, product exhibition and other aspects.
At present, the platform has stable disabled and corporate users reaching 250,000, with a total of 82,000 jobs, 350,000 resumes delivered online, more than 30,000 policy information released, and more than 20,000 daily visits.
The new forms of Internet business have provided a large number of employment and entrepreneurship opportunities for the disabled, new jobs such as cloud customer service, online editors, and new forms of entrepreneurship such as e-commerce and online anchors have broken through the time, space, and physical limitations of traditional workplaces, providing disabled people with Employment and entrepreneurship have brought new opportunities and new growth points.
Yang Cong, deputy secretary-general of the China Association for the Promotion of News for the Disabled, said that the entry of disabled people into the digital age is an important symbol of the civilization of the digital society.
Digitization has built a new bridge for the disabled to participate in social life on an equal footing and to share the fruits of economic and social development.
But at the same time, the current Internet and digital development cannot meet the needs of people with special difficulties, such as the disabled and the elderly, for a better life, and there is still a digital divide.
He believes that in order to bridge the digital divide, promote the high-quality development of the cause of the disabled, and help the disabled to share the digital civilization, the following points should be done: first, the transition between traditional public welfare and digital public welfare should be smooth; second, the main role of the disabled should be brought into play; It is to vigorously promote the employment and entrepreneurship of the disabled on the Internet; the fourth is to focus on improving the level of digital public services for the disabled; the fifth is to encourage Internet-based digital technological innovation and information barrier-free research and development, and to increase the supply of barrier-free smart terminals; Seventh, the shared multi-party participation pattern is to establish the credibility of digital public welfare assistance to the disabled.
Yang Cong called on public welfare and charitable organizations from all walks of life to join hands with them to jointly care, promote, and participate in digital public welfare charities to help the disabled.
Lu Weijing, associate professor of the School of Law, China University of Mining and Technology and director of Beijing Qiyue Social Welfare Service Center, believes that public welfare + Internet not only allows our social civilization to break the boundaries of time and space and individual barriers in the digital age, but also allows the entire Internet industry to have more Human temperature.
She said that Internet public welfare is an important position for an Internet power, and at the same time, public welfare itself has the attribute of sharing and co-governance.
On the one hand, public welfare and the Internet's shared and co-governance network system are highly compatible.
She said that at present, the effect is obvious in four aspects: first, Internet public welfare can realize that hundreds of millions of people are at the center, and have more sense of gain and participation in Internet achievements; second, in specific special fields, use public welfare methods to activate social resources , integrating social forces; third, delivering positive energy in the nature of public welfare, so that everyone can see the unique value of network civilization; fourth, strengthening international cooperation in the field of Internet public welfare, realizing the sharing of network civilization.
Wang Xinbo, head of the Institute of Vocational and Continuing Education of the Chinese Academy of Education Sciences, talked about his views on the current situation and countermeasures of teenagers' Internet addiction.
He said that with the funding of the China Internet Development Foundation, in 2021, scholars from the China Academy of Education Sciences, Beijing Normal University and other related units will form a special research group to conduct research.
According to the survey results, families should take the primary responsibility and lay the foundation for children to prevent Internet addiction through scientific parenting methods and a good family atmosphere.
Internet companies should further study the online psychology of young people and develop Internet products that conform to the physical and mental characteristics and aesthetic tastes of young people.
Relevant departments should attach great importance to the healthy use of the Internet by young people, establish the concept of treating diseases before they occur, and put prevention at the forefront through screening of susceptible people, investment in scientific research, and correct guidance to achieve the effect of preventing problems before they occur.
Wang Xinbo said that he hoped that all the guests will regard the cause of digital survival for young people as one of our biggest digital public welfare charities, and make due contributions to the healthy growth of young people.
Lin Yongjun, Secretary of the Party Committee and Chairman of Beijing Yihualu Information Technology Co., Ltd., and Director of the China Internet Development Foundation, said that with the overall victory in poverty alleviation, the country has shifted the focus of the "three rural" work to comprehensively promoting rural revitalization.
This year's No. 1 Central Document, for the first time, listed "strengthening financial services for rural revitalization" as an important content, which raised higher expectations for the financial industry to increase its support for rural revitalization.
To this end, they innovatively proposed a financial service model based on "Sannong" data. Through practice, from the aspects of data resources, data models, financial business products and other aspects, they brought together and integrated different "Sannong" related businesses. A large amount of data in different dimensions, combined with the actual business application scenarios of financial institutions such as banks and insurance companies, has built a "Sannong" inclusive financial data service system, and provided data services for many financial institutions.
Digital technology lights up financial services, and data financial services add ideal wings to "Sannong".
Lin Yongjun said that there is a long way to go to help "agriculture, rural areas and farmers" and revitalize the countryside. Yihualu is willing to work hand in hand with all sectors of the society to draw a beautiful blueprint for the digital countryside.
In his speech, Liu Jie, Secretary of the Party Committee, Vice President of NetEase Group and Director of China Internet Development Foundation, shared three views of NetEase in digital public welfare: First, digital public welfare is not only about the digitalization of public welfare, but also to solve the outstanding pain points of current public welfare objects. The most effective means; second, digital public welfare is not only technology, tools and platforms, but also provides solutions for balanced and inclusive high-quality education; third, digital public welfare should explore the path of turning lucid waters and lush mountains into invaluable assets.
Based on its capabilities in cultural heritage and innovation, NetEase has created a digital culture + industry renewal model for common prosperity for underdeveloped areas.
Attract more outstanding young people to return to their hometowns through industrial transformation, and cultivate and retain talents for local development.
Liu Jie said that giving more support to micro-individuals, so that everyone can give full play to their potential, pursue their dreams, and jointly build a shared digital civilization is NetEase's vision for participating in digital public welfare.
In the future, I would like to work with colleagues and partners to explore more possibilities for combining digitalization with public welfare.
Zhang Yanan, general manager of the sustainable development department of Ant Group, believes that digital technology, as a new means of production, not only helps the development of the public welfare industry, but also promotes the progress of public welfare civilization.
First, digital technology unleashes the productivity of the nonprofit sector.
In 2016, the Ministry of Civil Affairs publicly selected and designated the first batch of 13 Internet public fundraising information platforms for charitable organizations to provide Internet fundraising services for charitable organizations.
In recent years, the annual growth rate of donations raised by charitable organizations has been more than 20%.
In 2021, nearly 600 million netizens will donate online through the Alipay charity fundraising platform.
Second, digital technology has innovated the means of production in the public welfare industry.
The Internet charity fundraising platform has enriched the expressions of charity and lowered the threshold for participation in charity. More and more young people are participating in charity by donating steps and energy, and even making charity a way of life.
Finally, digital technology will further promote the transformation of production relations in the public welfare industry.
With the continuous development and growth of digital public welfare, due to its own nature, scale, and areas of concern, non-profit organizations will develop further differentiated and become digital public welfare leaders, digital public welfare service providers, and digital public welfare technology explorers.
Tan Chongjun, vice president of Alibaba Group's Ali Research Institute, said that digital public welfare has become an important form and distinctive feature of China's public welfare and philanthropy in the new era.
Combining Alibaba's years of practice and exploration in public welfare, he summed up several elements about public welfare: first, to lower the threshold for participation, so that everyone can participate in digital public welfare; second, to bridge the digital divide and let more people share digital Economic development achievements; thirdly, we must innovate the operation model and help the upgrading of public welfare and charitable causes.
Tan Chongjun said that the safety and use of public welfare donations have always been highly concerned by the public. At present, every project and every donation on the Alibaba platform has been listed on the blockchain, realizing the whole process of donation, implementation, payment, receipt, and feedback. Transparency, the whole set of technologies has been opened to non-profit organizations to help improve operational transparency and enhance public confidence in non-profit organizations.
Alibaba is not only a participant and builder in China's digital economy era, but also a beneficiary. In the future, it will continue to practice corporate social responsibility through digital public welfare and charity, and work together with the whole society to make the world without difficult acts of kindness.
Qiao Dong, Deputy Secretary-General of Beijing ByteDance Foundation, said in his speech that how to use the power of science and technology to help the development of the public welfare industry has always been the direction of the platform's efforts.
At the end of last year, the ByteDance public welfare platform was launched. After nearly a year of operation, more than 800 public welfare organizations have settled in, and more than 1,000 projects have been launched for fundraising, and the scale is still increasing.
At the same time, a lot of exploration and practice have also been made in providing better services for the disabled and special groups of the elderly, rural revitalization, inheritance of traditional culture, and emergency response.
In the future, we will continue to give full play to the advantages of Internet technology and create greater value for the society.
The forum was guided by the Central Cyberspace Administration of China, the Ministry of Civil Affairs, and the China Disabled Persons' Federation, and hosted by the China Internet Development Foundation, China Charity Federation, and China Association for the Promotion of News and Publicity for Disabled Persons.
It is believed that the participation of more than 100 guests from government departments, charitable organizations, scientific research institutions, and Internet companies will surely gather forces from all walks of life, promote the development of digital public welfare and charity, and contribute wisdom to actively build a healthy and civilized new digital public welfare ecosystem. , to make economic and social development more textured and warm, and let the general public have a sense of gain, happiness, and security in sharing the achievements of digital civilization.