Blackpink, a group that has released a new song after a long time.
The music video surpassed 200 million views in one week, and the choreography video released together is also very popular.
It has another charm because you can see the fascinating movements and colorful movement as it is.
Social media is already overflowing with people from all over the world dancing to this choreography, and the K-pop dance wind is blowing around the world.
Shall we take a look at this video?
Choreography videos are a must for K-pop groups these days.
In the early days, it started as a fan service video showing a different side of the idol, but as more and more fans follow the dance, we focus on the dance itself and upload it so that the movement and movement are clearly visible.
They also take a separate dance challenge video and encourage fans to upload their own dance video.
Social media is overflowing with mirror mode videos in which the choreography video is inverted left and right to make it easy to follow, as well as videos of dance lessons, and fans all over the world are immersed in dance practice.
Fans become a star themselves by dancing after the idol, and they gain confidence and satisfaction as they become fans of themselves who have become stars.
[Oh Joo-yeon/Professor of Dance Theory at San Diego State University (author of 'K-Pop Dance: How to Become a Fandom on Social Media'): I do K-pop dance to fandom myself like a celebrity.]
These days, K-pop dance If you look at it, you will find impressive movements that even non-dancers like me can follow.
You've heard of 'point choreography'.
In addition, the upper body rather than the lower body is used colorfully, and gestures, facial expressions, eye gestures, and even hair are choreographed.
K-pop fans mainly consume K-pop content through social media and produce content directly, but the small square screen in their hand becomes the stage, so the choreography has changed accordingly.
[Lea Kim / One Million Dance Studio Principal Choreographer: The movements that can enter the monitor.
This kind of action these days.
I work with a lot of attention to things that can look full and can be seen well when entering the monitor.]
Lia Kim, who is famous as a choreographer for hit songs by many stars such as Twice, Sunmi, and Mamamoo.
One Million Dance Studio, where he is the chief choreographer, has a whopping 25.5 million YouTube channel subscribers and is the 4th largest among Korean channels.
In this way, choreographers are in the spotlight, and dancers who used to dance as idol backup dancers are gaining popularity as the main characters.
It proves that dance is not an additional element of the K-pop stage, but a key element that perfectly blends with the music.
Also, as seen in the case of BTS, idols who are singers and dancers perform performances that break the boundaries between K-pop dance and modern dance with their outstanding dance skills.
More and more universities are opening K-pop dance as a dance subject abroad these days, and a book that analyzes K-pop dance academically has been published.
Like tango and hip-hop, K-pop dance should be viewed as a dance genre.
[Oh Joo-yeon/Professor of Dance Theory at San Diego State University (author of 'K-Pop Dance: How to Become a Fandom on Social Media'): Considering technological development, education, and the global dance fandom, K-pop is now also known as dance. I think it's time to establish it.]
Let's take a look at the Pink Venom cover dance video uploaded by K-pop dance teams from Ukraine and Russia.
In the midst of a war where they kill each other, on the other hand, young people tell their stories through K-pop dance like this, and the fans respond.
K-pop dance is now becoming a common language that millions of people around the world understand and enjoy together.
(Planning: Ho-Gun Lee, Composition: Hee-Suk Shin, Video coverage: Won-Bae Kim, Hak-Mo Kim, Tae-Hoon Kim, Video editing: Seung-Jin Lee, CG: You-Geun Jeon, VJ: Se-Kwan Oh, Venue: KOTE)