Achieving rural revitalization requires gathering more forces, activating the endogenous power of the countryside, and enabling the countryside to embark on a sustainable self-development path.
To this end, Guangdong has gathered strong social forces, gave full play to the role of enterprises, and explored a long-term mechanism for enterprises to empower rural revitalization in multiple dimensions.
How does the mechanism work in practice?
How can enterprises base themselves on their own advantages and help villages develop characteristic industries according to local conditions?
What are the best ways to deal with difficulties and blockages in the process of rural development, such as difficulty in selling agricultural products and lack of talents?
Country Garden Group donated 220 million yuan, and GAC Group donated 30 million yuan... In July this year, the 2022 Guangdong Poverty Alleviation Day and the whole society to help rural revitalization activities were held, encouraging social forces through "Thousands of enterprises help thousands of towns, and thousands of enterprises revitalize thousands of people." The "village" action has devoted itself to the practice of rural revitalization in Guangdong.
Statistics show that as of the end of June 2022, Guangdong has organized and launched 13,704 various assistance enterprises, 13,292 villages, 8,693 docking assistance projects, and a total of 12.7 billion yuan in assistance funds.
Prosperity of industry is the premise for solving all problems in rural areas.
As a region with an active market economy, what kind of long-term rural revitalization mechanism has Guangdong explored?
How to make villages acquire hematopoietic ability and achieve sustainable development?
Whether it is a state-owned enterprise or a private enterprise, the Country Garden Group, GAC Group, Guangxin Group, Guangzhou Industrial Investment Group, Vanke Group and other enterprises rooted in Guangdong are actively participating in the cause of rural revitalization.
Based on their own reality, enterprises have an in-depth understanding of local resource endowments. Instead of simple blood transfusion, they use their business philosophy and market-oriented means to open up industrialization and marketization channels for villages and farmers with weak market foundations, and promote the development of rural industrialization. Realize two-way flow of resource elements, find suitable local hematopoietic paths, drive farmers to increase income, and gradually form a diversified and sustainable practice path for enterprises to empower villages.
Industrialization supports rural development
When the reporter came to the modern agricultural science and technology demonstration park located in Lianzhang Village, Qingyuan City, northern mountainous area of Guangdong Province, it was in the middle of summer.
Lianzhang Village, a former provincial-level poverty-stricken village, has now been selected as one of the "Top Ten Beautiful Villages in Guangdong".
When I asked about it, many tourists came to the Internet celebrity watermelon "Bi Yue".
On June 10, Lianzhang Village held the first fruit special event in 2022 - Biyue (Watermelon) Brand Conference and Lianzhang Industrial Park Premium Product Promotion Conference, releasing new watermelon varieties.
Representatives of well-known e-commerce platforms and supermarket companies such as Yimutian, Hema Xiansheng, and China Resources Vanguard gathered together.
"Biyue" watermelon is a new high-quality watermelon variety bred by Guangdong Bixiang Agricultural Development Co., Ltd., a social enterprise under Guoqiang Public Welfare Foundation, and the Chinese Academy of Tropical Agricultural Sciences. It adopts the integrated soilless cultivation technology of water and fertilizer to realize three-dimensional hanging vine planting. .
The upward-growing "watermelon tree" subverts people's traditional impression of crawling melons and vines. The reporter saw two workers standing in the "crane" bucket that automatically lifts and slides back and forth, picking ripe melons with ease.
"At present, 1,200 seedlings can be cultivated per mu, and the output value per mu can reach 20,000 yuan." Yin Ranping, deputy general manager of Bixiang Company, said.
The transformation of Lianzhang Village from a poor and backward remote village into a "Happy Village" is inseparable from government support and social assistance, including the continuous assistance of Country Garden Group.
Country Garden's assistance to Lianzhang Village began in 2017, from helping key poor households to get rid of poverty to developing beautiful villages, from activating cultural resources to drive rural tourism to helping develop the integration of the three industries, and then to building a modern agricultural science and technology demonstration park in Lianzhang Village , Rural Revitalization Institute, Country Garden has carried out a series of rural development explorations in Lianzhang Village.
In Lianzhang Village, Country Garden has been exploring the efficient development path of rural modern agriculture.
In 2019, the company built a modern agricultural science and technology demonstration park in Lianzhang Village. At present, it has achieved an annual output of about 150,000 kilograms of high-quality fruits and vegetables such as high-quality strawberries, small watermelons, cantaloupes, fruit cucumbers, and small tomatoes.
By the end of 2021, the cumulative output value will reach 16 million yuan, the labor cost will be 2.25 million yuan, and the village collective dividend of 306,000 yuan will be realized, driving 22 villagers in Lianzhang Village to achieve employment at their doorsteps.
"The driving mechanism of 'company + cooperative + village collective + large household + poor households' and the mechanism of farmers' continuous income increase, which Country Garden Group and Guangdong Guoqiang Public Welfare Foundation have explored and established, have promoted the in-depth participation of farmers and promoted the continuous and stable growth of farmers' disposable income. Guo Chengzhan, deputy mayor of Yingde City, Guangdong Province, said that the collective income of Lianzhang Village has increased from 110,000 yuan in 2018 to 1.65 million yuan in 2021.
According to Fang Weixi, inspector of the Guangdong Provincial Department of Agriculture and Rural Affairs, the development of rural industries in Guangdong is still in its infancy as a whole, and there is a long way to go to help farmers increase their income. It requires the joint efforts of the government, society and the market to overcome difficulties.
"Country Garden Group adheres to the idea of industrial assistance and invests in the construction of modern agricultural science and technology demonstration parks, paving the way for Lianzhang Village to become rich." Fang Weixi said.
At the beginning of August, in Heyun Town, Qingyuan City, Guangdong Province, which was supported by Guangzhou Industrial Investment Group, more than 300 mu of abandoned land was leveled and renovated with the rumbling of excavators, and the overgrown wasteland was turned into smooth and fertile land. The scene of replanting and replanting is thriving.
Heyun Town is the counterpart assistance town of Guangzhou Industry and Investment Group. In order to give full play to the role of land in increasing production and harvesting, Guangzhou Industry and Investment Group actively utilizes the advantages of the investment and operation platform of state-owned capital, promotes the counterpart assistance towns and villages to manage abandoned land, and introduces sufficient food resources. Guangzhou Harvey Seed Industry Co., Ltd., which has experience in the operation of the entire industry chain, has injected living water for industrial development into the revitalization of local villages.
Gao Dongwang, chairman of Guangzhou Industrial Investment Group, said that after repeated demonstrations, Guangzhou Industrial Investment Group, Heyun Town, and Harvey Seed Industry have reached a new cooperation model of planting high-quality grains in a trustee manner, and found an agent for Heyun Town that can improve the arable land. It is a good way to restore the arable land to green and healthy, and stabilize the grain production capacity, increase farmers' income, and promote the development of modern high-quality grain industry.
Under the continuous promotion of Guangzhou Industrial Investment Group, Heyun Town plans to provide 1,400 mu of re-cultivation land to jointly develop the feed corn industry with Harvey Seed Industry. It is expected to complete the leveling and sowing work by the end of August.
"We will open up Heyun Town and the surrounding aquaculture industry, realize the integration of production and sales, and devote ourselves to promoting the growth of the industry and forming a sustainable industrial development model." Gao Dongwang said.
In July, it was extremely hot in Guangdong. On the lawn of Tanzhen Village, Heshui Town, Yangchun City, Guangdong Province, silk threads shone brightly.
This 60-acre fragrant cloud yarn drying field can dry more than 1,000 pieces of silk.
"In March of this year, the first phase of the Xiangyun Sha drying farm, which Guangxin Group invested more than 2 million yuan to build, was delivered and put into use, creating dozens of jobs for the village, providing villagers with 60,000 yuan in ground rent each year, and increasing villagers' wages. The income and the collective economic income of the village are hundreds of thousands of yuan." Wu Weiwen, a member of the work team of Guangdong Guangxin Holding Group Co., Ltd. in Bang Town, Heshui Town, and the first secretary of the village in Tanzhen Village, introduced.
Drive the villagers to increase their income, let the villagers find jobs at their doorsteps, and plan the industrial layout... In the rural revitalization work in Guangdong, the enterprise is an important force in the workshop field and the head of the village.
"Follow the market rules, combine industrial adaptability and regional characteristics, tap and develop rural 'one village, one product', so that products can gain sufficient competitiveness in the market and empower the sustainable development of rural industries." Country Garden Group Guangdong Rural Revitalization Pan Dingguo, head of the project department, said.
To truly become rich in rural areas, there needs to be industrial support.
Guangdong Lianzhang Village, Tanzhen Village and other rural towns and towns have undergone butterfly transformation. It is precisely the epitome of Country Garden Group, Guangzhou Industrial Investment Group, Guangxin Group and many other companies that continue to develop and support regional characteristic industries according to local conditions, and explore rural revitalization through industrial development. .
Marketization reshapes the industrial chain
"The industrial park drives the villagers to grow high-quality agricultural products, and the supermarket group will also give full play to its own advantages to further promote the 'sail voyage' of Lianzhang Village's agricultural products." At the "Biyue" watermelon listing promotion conference, Hema Xiansheng Guangfo Public Affairs Department Director Huang Jie said.
After the promotion meeting, the workers packed the "Biyue" watermelon and other high-quality fruit products into logistics boxes, loaded them into trucks, and sent them to major supermarkets in the Guangdong-Hong Kong-Macao Greater Bay Area.
In order to further help expand the sales channels of Lianzhang Village's characteristic agricultural products, Country Garden Group has communicated with large e-commerce platforms and supermarket enterprises such as Yimu Tian, Hema Xiansheng, China Resources Vanguard, Guangzhou Guangdong-Hong Kong-Macao Agriculture, and Huanong Youpin before the products were launched. A bridge connecting fields and markets.
This is not the first time Country Garden and Hema Xiansheng have teamed up. Previously, Country Garden and Hema Xiansheng had cooperated on the sale of Meizhou pomelo.
Guangdong Meizhou Dapu Honey Pomelo, Guangdong Maoming Xinyi Sanhua Li... A batch of agricultural special products are sold to markets all over the country.
It is understood that Country Garden has transformed and helped more than 690 types of products, with a cumulative sales of about 410 million yuan, benefiting more than 175,000 farmers.
"In terms of industrial revitalization, by linking the supply side and opening the sales side, it helps rural agricultural products to extend the industrial chain and improve the value chain." Li Jing, deputy secretary of the Party Committee of Country Garden Group and director of the group's rural revitalization office, introduced.
More than 20 types of high-quality agricultural products from many towns and villages in Shantou, Guangdong, such as lion-headed goose in Longdu Town, tea in Liangying Town, guava in Longtian Town, seafood in Houzhai Town, etc., have been approved by Ben Life (Shenzhen) Technology Co., Ltd. since June this year. The sales channels of Shenzhen City are served on the table of Shenzhen citizens.
Shantou is one of the areas where Shenzhen's enterprises support counterparts. In February of this year, Ben Life started to build the Shantou agricultural product market brand to promote the revitalization of rural industries by promoting production, and proposed "order-based agriculture + cross-border service products". In order to start, empower the origin, and support local characteristic agricultural products to create a sustainable "hematopoietic" development path.
Plant well, grow fat, do fine, and sell.
In fact, market-oriented measures have reshaped the rural industrial chain and stimulated the vitality of development.
At the back end of the industrial chain, help enterprises to link market resources and social resources, and help villages get through the "last mile" of agricultural product sales.
Helping enterprises are also constantly exerting their efforts at the front end of the chain, trying to find ways from the source of industrial development.
When encountering some "hollow villages" with no industry and no manpower in the process of assistance, the company directly introduces the market-oriented mechanism, awakens the sleeping resources of the village through cultural tourism projects, and makes the villages with culture, heritage and heritage play a unique charm. .
In midsummer, the Lingnan sky is blue.
In the Qiuchang Valley of Country Garden in Chayuan Village, Huiyang District, Huizhou City, tourists can be seen everywhere near the hotel converted from Hakka enclosures.
Ye Aimin, Secretary of the Party Branch of Chayuan Village, clearly remembers that before the renovation, this area was the poorest and most remote area in the whole village. Before 2018, it was barren and overgrown with weeds, and 40% of the surrounding houses collapsed. The original 109 villagers also moved out.
Now it has become a well-known all-for-one tourist resort in the Pearl River Delta, and it has also been approved as a AAA-level tourist attraction. The original "Hollow Village" has become the current "Internet Celebrity Village".
In Tuocheng Town, Longchuan County, Heyuan, the town-based assistance and village-supporting team formed by Shenzhen Shenliang Holding Co., Ltd., Agricultural Bank of China Heyuan Branch and other units entered the town and began to investigate non-stop. It is found that the landscape, culture, history and other resources of Tuo Town are very rich.”
Huang Weiquan, a support cadre and team leader in Shenzhen, also sensitively captured development opportunities: after the opening of Ganshen Expressway, the Longchuan West High-speed Railway Station is located here, and the geographical advantage of Tuocheng Town will be more obvious.
How to maximize this advantage?
The working team initially formulated the work direction, and focused on the development of agricultural tourism and cultural tourism industries with the help of the red genes and historical culture of Tuo towns.
After more than 2 months of deliberation, in the third quarter of 2021 in Longchuan County, the project of health care and leisure complex in Lingjiang Village, Tuocheng Town, was unveiled.
"This is the first important achievement after the team's entry, and it is also the first rural revitalization and assistance industry project signed and implemented in Longchuan." Huang Weiquan said.
Guangdong is boldly relying on market forces in the new round of assistance. Enterprises such as Country Garden Group, GAC Group, and Benjian Life have used the method of "linking the supply side and opening the demand side" to integrate the rural ecological resources, cultural resources, agricultural special product resources, etc. It is transformed into characteristic products and brought to the market, and the two-way flow of resource elements can help rural villages to establish a long-term mechanism for industrial development and stimulate internal growth.
In the process of rural revitalization, enterprises have built bridges between urban and rural areas, constantly activating the characteristic resources of the sleeping villages, empowering them to "revitalize" and reshaping the appearance of the countryside.
Long-term effect stimulates local vitality
Talent is the key to rural revitalization.
In order to cultivate more skilled talents, Guangdong continues to innovate the cultivation method, set up a senior professional title evaluation committee for rural craftsmen professionals, and takes the lead in the country to carry out the professional title evaluation of rural craftsmen professionals, focusing on the development of practical human resources in Guangdong's rural areas, and focusing on the assessment of practical and practical ability. , let the "local experts" and "Tian Xiucai" who are active in the rural front line stand out, and let the talent engine empower the rural revitalization.
In the live broadcast room, the field, and the base cold storage on-site teaching, teaching cultivation, fresh-keeping, marketing... The training courses launched by Guangdong Jingqin Farmers Network Training Institute were originally aimed at farmers, but unexpectedly attracted a large number of urbanites and young people.
Through digital training, the college accurately pushes the content of agricultural marketing, planting and breeding technology, scientific processing and other types of courses to farmers in need through mobile phones, so that farmers can use fragmented time to study in the fields and factory workshops anytime, anywhere.
Country Garden Group also empowers the cultivation of rural talents. It not only organizes training courses for young people who return to their hometowns to take root and start businesses to become rich, but also provides them with a full range of services such as "funding, building factories, building brands, delivering technologies, and expanding markets" to help them return to their hometowns to start businesses. Young people have improved their ability to innovate and start businesses. At present, more than 20,000 young people who have returned to their hometowns to take root and start their own businesses have been helped and indirectly increased the income of nearly 40,000 farmers.
The reporter learned that such training courses held by Country Garden have covered about 35,000 county and village cadres and indirectly covered about 300,000 people in need.
At the same time, Country Garden is also assisting villages in selecting and hiring "old village chiefs", and cooperating with Tsinghua University to launch the "Rural Industry Revitalization Leading Geese Training Program" to cultivate industry leading geese who understand agriculture, love the countryside, and love farmers. The rural revitalization work force that does not leave” continues to empower the countryside.
The multi-dimensional focus of various social forces is becoming a key factor in promoting the overall revitalization of the countryside.
Vanke Group is deeply involved in the revitalization of contiguous villages in Duozhen Township in Ruyuan Yao Autonomous County in the mountainous area of Guangdong Province.
According to Yu Liang, Chairman and President of Vanke Group, based on local resource endowments and giving full play to the company's professional advantages, Vanke has proposed "the most beautiful Yao-ke symbiotic revitalization corridor, the most beautiful Yao-ke folk-custom greenway, the best sports and wellness green valley, and the most beautiful rural scenery. Green Belt" positioning, adopting the strategy of "greenway integrating multi-town contiguous resources", and striving to make Ruyuan a model of rural revitalization in northern Guangdong.
The reporter noticed that financial enterprises have also increased their financial empowerment in the cause of rural revitalization in Guangdong.
Last year, the Guangdong Branch of Agricultural Bank of China dispatched nearly 1,000 financial assistants to provide services to 901 assisted townships and villages in Guangdong.
We fully implemented the “1000 People and 100 Billion” project of credit service for rural revitalization, implemented the “One Town One Financial Service Plan”, and the scale of loans in the field of rural revitalization reached a record high.
County-level loans and agriculture-related loans increased by 44.2 billion yuan and 45.3 billion yuan respectively in the first half of this year.
In Huaiji, a mountainous county in Guangdong, the 5G high-speed network has achieved "zero breakthrough", and farmers can display, publicize, and sell agricultural products in three "cloud farms"... "Intelligentization" in Zhongzhou Town, Huaiji County Thanks to Guangdong Mobile's assistance for rural revitalization in July last year, Guangdong Mobile incorporated Zhongzhou Town into the construction of Guangdong Smart Township Demonstration Site, empowered Zhongzhou Town with digital intelligence, and explored providing a demonstration window for Guangdong's digital and intelligent rural revitalization work. and replicable experience.
What enterprises export to the countryside is the vision, resources and capabilities of market-oriented companies, which are very scarce resources for rural development.
Under the multi-dimensional empowerment of enterprises, it not only improves the industrial structure and economic situation of the rural areas, but also subtly changes the mental outlook of people.
These changes are both necessary and important to narrow the gap between urban and rural areas, achieve common prosperity, and promote urban-rural integration.
Zhang Jianjun