The first half of the inter-provincial tour has seen a significant recovery, and the second half of the local and surrounding tours has become the mainstream
This year's summer travel has these new features
Our reporter Yang Zhaokui
School is about to start, and summer travel is coming to an end.
A reporter from "Worker's Daily" today synthesized data from Mafengwo, Qunar, Fliggy, Tuniu, Tujia and many other online travel platforms and found that during the summer vacation, the first half of the inter-provincial travel has recovered significantly, and the second half is affected by the epidemic in some tourist destinations. Under repeated influence, local and surrounding travel has become mainstream.
Faced with the current situation of summer tourism, Chen Gang, CEO of Qunar, said that people's demand for travel exists, and as long as the local epidemic is under control, the local tourism market will blow out.
Long-term tour in July, surrounding tour in August
Wu Ruoshan, a special researcher of the Tourism Research Center of the Chinese Academy of Social Sciences and the president of the New Era Cultural Tourism Research Institute, said that from the market data, in the first half of the trip, cross-provincial and long-distance travel was a hot spot for summer consumption, and the northwest and southwest routes were more popular.
In the second half of the summer vacation, the demand for short-distance and short-term surrounding tours and micro-vacations increased rapidly due to the close of schools and the repeated epidemics in some tourist destinations.
Qunar data shows that in July, the number of air ticket bookings to Urumqi, Lhasa, Sanya, Dali and other cities increased significantly from June, and over 80% of the popular routes are long routes with a distance of more than 800 kilometers.
In the first month of the summer vacation, long-term travel shows a recovery trend.
With the emergence of the epidemic in some popular destinations, long-term travel was challenged in early August.
However, under the favorable policies such as tourism consumption coupons, local tours and surrounding tours have not affected the entire summer market much.
On the Fliggy platform, during the summer vacation, the turnover in destinations such as Yunnan, Guizhou, and Ningxia doubled year-on-year.
Among them, the destination of Yunnan increased by more than 2.3 times year-on-year, Guizhou increased by more than 1.3 times, and Ningxia increased by more than 100%.
Summer travel and parent-child travel are popular themes
In the summer, the temperature continues to be high in many places.
In the Mafengwo community, "summer summer" is hotly debated.
Since July, the average search popularity of "summer escape" in various places has increased by more than 100%. Water sports and night tours have become the key words for young people to travel and play this summer.
It is worth noting that, driven by the "00" graduate travel force, this year's summer travel market has seen a significant increase in the attention of niche summer destinations. Guizhou Liupanshui, known as the "cool capital of China", has a 110% share in the Mafengwo Station. The increase in popularity has climbed to the most popular niche summer resorts this summer, followed by Anji and Enshi.
The summer travel data released by Tuniu also showed that the popularity of water entertainment theme travel remained "high", and the number of trips in July increased by 134% month-on-month.
Among them, parent-child families are the main consumers, accounting for 42% of the number of tourists.
Water parks and rafting have become popular choices for a cool summer.
Qunar data also shows that parent-child orders are still an important part of summer travel.
The popular destinations for summer parent-child travel are: Chengdu, Chongqing, Kunming, Beijing, Shenzhen, Xi'an, Guangzhou, Sanya, Changsha, and Hangzhou.
With the gradual promotion of the post-90s and post-95s to the parent group, "taking a baby on a trip" is no longer a simple relaxation game.
Many treasure mothers favor travel projects that teach while playing, so that children can learn knowledge in the summer.
Tujia data shows that since July, the number of homestays with the keywords "research" and "parent-child" on the platform has increased significantly, nearly four times the month-on-month increase, and the number of related homestay bookings has more than doubled from June.
Popular high-star hotels, homestays, etc.
In the context of the recovery of consumer confidence, more users have shown a tendency to pay for quality travel.
In terms of hotels, Fliggy data shows that the booking volume and price of high-star hotels in the summer have risen, the number of room nights has increased by more than 40% year-on-year, and the average consumption amount has maintained double-digit growth.
The green waters and green mountains in the countryside attract more and more young people to fall in love with rural tourism, and the unique homestays are favored by young people and parent-child families.
Tujia data shows that the summer vacation in a small courtyard has become a highlight of the summer vacation.
Entering July, the number of homestay reservations with children's entertainment facilities such as swimming pools, sand dredging, handicrafts, fishing, slides, and net crawls increased by 187% year-on-year.
Among them, the number of single-family rental bookings has gradually increased, and the number of single-family bookings increased by more than 30% compared with June.
In terms of travel mode, private, safe and time-free rental car tours are popular.
According to Fliggy data, the number of summer car rental orders increased by nearly 20% year-on-year.
(This newspaper, Beijing, August 29th)