Netflix could offer a subscription with ads this year

This end of 2022 should see a small revolution in the streaming sector.

Netflix could indeed introduce advertising in its programs against a drop in the monthly cost of the subscription, reports

relayed by

.

The price of the basic subscription would thus go from 13.5 euros to 7 or 9 euros per month.

In return: the presence of advertising messages before and during the viewing of a series, a documentary or a film.

According to information from

, the rate of ads present would be 4 minutes per hour to start.

Available from the end of 2022?

Netflix has partnered with Microsoft to manage the presence of advertisements on its platform.

Initially, the advertisements will not be targeted in order to reassure subscribers about the management of personal data.

The new formula could be launched in the last quarter of 2022 in a dozen countries.

Netflix wants to find the right balance between the presence of advertisements and a reasonable subscription price.

The platform hopes, with its formula, to generate 8.5 billion dollars in revenue by 2027. Market leader for years, the streaming platform has indeed suffered a real leak of subscribers for several months.

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