Is the Internet celebrity street sign "I miss you very much in XX city" a tool for diversion or illegal construction on the street?

Internet celebrity street signs set up on the roadside of many businesses have been removed

"I miss you very much in XX city" is it a sharp tool or a street illegal construction?

　　CCTV Beijing August 22 news (reporter Han Xueying, Cao Meili and Peng Zhao) "I like Leshan, and I like you more in this city", "The wind that misses you still blows to Ningbo", "I miss you very much in Shiyan"... Recently, a series of "romantic style" Internet celebrity street signs have suddenly become popular, setting off a punch-in craze all over the country.

On social platforms, many young people have posted photos of punching online celebrity street signs, and some netizens have even sorted out the punching strategies for online celebrity street signs in various places.

　　However, in the face of such Internet celebrity street signs, citizens and netizens have different views.

Some people think that this is an urban cultural and creative landmark that attracts tourism and consumption; some people think that if the location of the street sign is inappropriate, there may be certain security risks.

Recently, in many places across the country, many Internet celebrity street signs have been removed due to suspected violations of regulations set up on urban roads.

Are these "romantic" street signs a tool for draining traffic or illegal construction on the street?

　　According to the photos posted by netizens on various social media platforms, the shape of this type of Internet celebrity street sign is highly similar to the street name signs we see on the street and intersection. Most of them are mainly blue and white. ” or “North and South”, the street signs usually say “I miss you very much in XX city”, “The wind that misses you still blows to XX city” and other online catchphrases. Address, such street signs mostly appear on the roadside of urban blocks or in front of some restaurants and cultural and creative stores.

　　The reporter searched for "Internet celebrity street signs" on an e-commerce platform and found that many businesses provide customized services for such Internet celebrity street signs. As long as a few hundred yuan, you can have the same street sign "I miss you very much in XX city". In the product introduction, keywords such as "the same model of a certain platform punch card", "Internet celebrity photo with street sign", "draining tool" and other keywords will be displayed.

The reporter consulted a custom shop on the grounds of opening a restaurant and wanting to attract business. The owner told the reporter that many of the people who customize this kind of Internet celebrity street signs are catering businesses, and many customers will also customize the text according to the most popular slogan templates on the Internet. content.

　　The owner said: "The content supports customization, you can write whatever you want, there is no requirement, basically it is to write 'I miss you in XX', plus the store name or road name, there is no character limit. The smaller the content, the larger the font size. One point. The standard height of the column is 2m, which can be adjusted higher or lower. We can change the size, but the size of the sign above is fixed, and the standard size is 120cm×36cm.”

　　The shop owner revealed to reporters that the fixed size of 120cm×36cm is used as the standard for the part of the brand, which can make the Internet celebrity street sign look closer to the regular road brand name, and the installation location, the merchant can decide by himself, and find the tools to install it.

"If you install it outdoors, you can customize it to fix it so that it won't fall. You can also punch expansion screws. If you have tools, you can drill holes yourself, which is very convenient for installation; indoors, you can also make a movable one, because it can't be hit on the ground. Screws. Brand and post are about 6kg.”

　　After receiving the goods, many buyers posted the post-installed Internet celebrity street signs in the comment area, and commented, "The effect of taking pictures at the door of the store is very good, which is very attractive", "Attracted a lot of people to check in", "It looks so good, A proper internet celebrity check-in point".

　　However, recently, many Internet celebrity street signs have been removed for violating relevant laws and regulations.

It is understood that since July this year, Shanghai, Ningbo, Shiyan, Nanning, Leshan and other places have removed such illegal street signs, most of which were set up by businesses without permission.

When the sign saying "I miss you very much in Nanning" on Qixing Road in Nanning was removed, another Internet celebrity street sign with the same content as "I miss you very much in Nanning" in Nanning Inner Street Cultural and Creative Park was not removed. , the street sign is managed by the business district itself; the three Internet celebrity street signs in She Village, Jiangning District, Nanjing were also deemed not to be illegal by the relevant person in charge of the Geographical Names Office because they were not on both sides of the city municipal road.

　　So, are these "romantic" street signs a tool for draining traffic or illegal construction on the street?

Why do some Internet celebrity street signs need to be removed, and what is the basis for the illegality of the removed street signs?

Relevant staff of the Division of Geographical Names Division of Ningbo Civil Affairs Bureau of Zhejiang Province explained: "Road name signs are a kind of geographical name signs. Geographical name signs are national legal signs and public facilities. They are set up by the civil affairs department. It is illegal to set up place name signs without authorization. These place name signs also set irregular place names, and these place names have not been approved at all. This violates two regulations at the same time, one is to set place names without authorization Signs, one is to set up irregular place names without authorization."

　　The reporter noticed that the State Council's "Regulations on the Administration of Geographical Names", which was newly revised and implemented on May 1 this year, stipulates that no unit or individual may set up, dismantle, move, alter, cover, or damage place-name signs without authorization.

Wang Haifeng, chief of the division and place names division of Shiyan Civil Affairs Bureau of Hubei Province, said that setting place name signs is a serious matter, and the design of Internet celebrity street signs is highly similar to that of regular road name signs. It should also be eye-catching, it is easy to confuse the sight of passers-by, and it constitutes an intrusion on public order, which belongs to "illegal construction on the street".

Wang Haifeng said: "Once this kind of street sign is set up, it is easy to mislead the people's production and life, because the street sign itself plays a guiding role, if it is installed inside the store, or the house sign is its own logo, it is OK. ."

　　At present, the Civil Affairs Bureau of many cities in China has issued a reminder that it is illegal to set up unapproved street signs privately. Individuals cannot customize street signs and set them up on the roadside at will for reasons such as being fun, attracting traffic, and having the potential to be an internet celebrity.

However, as one of the city's business cards, Internet celebrity landmarks are also a means to promote economic development and publicize urban culture. How to encourage Internet celebrity economic and cultural creativity within the scope of law?

After the illegally built Internet celebrity street signs are removed, can we still find street signs like "I miss you very much in XX city" to take pictures and punch cards?

　　Gu Dasong, an associate professor at Southeast University Law School and a public member of the Nanjing Urban Governance Committee, analyzed that Internet celebrity street signs that hinder public order require timely intervention and regulation by relevant departments.

However, it is also the goal of city management to explore more and better cultural and creative solutions and Internet celebrity designs, which can attract traffic and bring economic benefits while taking into account social responsibilities.

Gu Dasong said: "If it is in the park, not in the road space, such as in the merchant's store or in front of the store, not in the red line of the road, or if it causes confusion with the traffic signs, set up such Internet celebrity street signs. It is not impossible, and it can even be used as an active business atmosphere. This phenomenon is still conducive to business prosperity. On the other hand, although it is called 'Internet celebrity street sign', we should not use it as a traffic sign to present it, but It is regarded as a position or a way of publicizing the city's image. According to some methods and documents that the state encourages the development and management of public service advertisements, such as some forms and contents formed by the private sector, the competent department takes the initiative to connect them to determine where and how to set them up. What form and what content plan should be set up, this should be considered.”