■ Viewpoint
Don't make "young people" a flat symbol.
"Young people don't like to eat duck necks anymore", "Why young people don't like trendy games anymore", "Why don't young people like to do housework"... Recently, on a certain social platform, every few days, there will be conversations with "young people" People" related topics on the hot search list.
However, if you look closely, these hot searches in the name of "young people" seem a bit nonsensical, and even a little tricky, so that many young netizens complain, "Every two or three days, they will be represented by representatives. Once" "Why don't you pull young people into the laboratory to study and study".
As active users of Internet platforms, "young people" are an important user group that social platforms should strive for.
Therefore, in order to please young users, social platforms set up related topics to increase user activity. This is a normal operation, and it is understandable.
However, these topics that have frequently appeared on the list recently are not only nutritious, but even unable to withstand logical scrutiny, so that they have attracted a lot of complaints, which has the opposite effect for the platform.
If you analyze these issues carefully, you will find that these issue settings are largely suspected of being generalized.
First of all, the topic has not made a clear and clear definition of "young people". What age category does "young people" refer to?
Secondly, based on people's daily life experience and the expectation of "returning home" and "returning to the roots" in our traditional cultural genes, aren't the older generation more persistent in returning home to buy property?
This may be the basic common sense of life.
Looking at reality, even if some "young people" choose to return to their hometowns to buy properties, they are not "enthusiastic". Many people are discouraged by the high cost of living in big cities, so they choose to return to their hometowns to buy properties as a "compromise". That's it.
What's more, this topic naturally looks at the problem from the perspective of "young people living in big cities", while ignoring those "young people" who already live in county towns and rural areas.
Looking at it from another angle, similar topic settings are actually shaping "young people" into a flat symbol for public discussion. "This large group.
This is actually a very monotonous and one-sided way of expression. In essence, this approach ignores the rich and diverse connotations of individuals.
Of course, the more important reason for similar phenomena on the Internet may be the lack of ability to set topics on social platforms.
As many netizens have said, the listing of similar topics is more often like a game of self-talk on the platform.
These appearances, to a certain extent, reveal the innocence of the platform's issues and the monotony of the platform's content pool, so that it is necessary to frequently make fuss about "young people" in order to retain users.
However, such an approach is not a long-term solution. Sooner or later, users will get tired of this set, and the daily life and life dynamics of "young people" do not want to be "summarized" and "summarized" by a simple topic word.
For "young people", the details of their lives may not want to be defined, set up as a fixed topic for others to discuss.
To a certain extent, using standardized sentence patterns such as "Why young people..." to describe the daily life of a group ignores the diverse lifestyles of the "young group" in reality, and ultimately only exposes Some people are just shallow.
□ Beijing News commentator Ma Xiaolong