Its activities concluded with wide participation from the creative community, families and visitors
"#DubaiDestinations" .. 3.3 million interactions and 50 million views from all over the world
The "#DubaiDestinations" initiative continues to introduce the most important tourist and entertainment destinations and the main landmarks that characterize Dubai at all times.
Emirates today
Shaima Al-Suwaidi: “The success of the summer edition of the campaign came as a result of fruitful cooperation between all partners, campaign supporters, and the community of creators and influencers.”
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The Dubai Government Media Office announced the conclusion of the activities of the "#DubaiDestinations" campaign for the summer season, which shed light, for two months, on the unique and diverse summer destinations in Dubai, amid great local and international interaction between media professionals, influencers and content makers on social media, which led to Great success and remarkable interest on the part of families and visitors in the campaign, which came within the "#Destination_Dubai" initiative launched by the Dubai Media Council last December, under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, in cooperation with a wide range of departments Government and semi-governmental bodies and institutions and the private sector in Dubai, with the participation of the creative community, in accordance with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to enhance Dubai’s position as a first destination for tourism in the world, and the safest, safest and best city to live in the world.
The "#DubaiDestinations" campaign for the summer season, which was launched on the first of last July, coinciding with the start of the summer holidays and the end of the school year, achieved remarkable success and popularity, and distinguished participation on social networks, including "Facebook" and "Instagram". And Twitter, which achieved record posts of more than 3.3 million interactions from around the world, while the number of views of the campaign’s videos exceeded 50 million views, as hundreds of videos and promotional content, produced by the creative community, and also through various means Visual, audio and read communication, highlighting the many important attractions, hidden gems, unique events and activities that enjoy Dubai's agenda during the summer season, with the aim of informing the Dubai community and visitors from inside and outside the country about all the places and destinations that can be visited in the city and enjoy it, an affirmation that Dubai is The world's favorite tourist destination.
The "#DubaiDestinations" initiative continues to introduce the most important tourist and entertainment destinations and the main landmarks that characterize Dubai at all times, including the issuance of a comprehensive set of interactive guides that provide adequate information about these destinations, and ways to access them easily.
In this context, "Brand Dubai", the creative arm of the Dubai Government Media Office, announced that the "#Dubai_Destinations" campaign will be launched for the winter season later this year, which will focus on highlighting the elements of attractions and the diverse and unique winter destinations in the emirate, with the aim of Informing everyone, as well as visitors from inside and outside the country, about these destinations and recreational facilities and providing information about them, and the various world-class services they provide, to enjoy the warm winter climate in the emirate, to introduce its nature, culture, heritage, history and landmarks, and to provide a close look at the most important cultural activities and events Recreational and sports in each of its regions.
The "#DubaiDestinations" initiative witnessed a fruitful cooperation between Brand Dubai, all partners and the creative community, which became an integral part of the promotional campaign, through a group of influencers, content creators, videographers and photographers, where everyone participated, each with his own means of expression, in Providing inspiring stories about the many sites that provide an exemplary opportunity to enjoy the wide variety of activities and events that those sites offer to visitors.
Shaima Al Suwaidi, Director of Brand Dubai, said that the campaign (#DubaiDestinations) for the summer season touched the hearts and minds of the local community, and received great interaction at the regional and global levels, as the campaign served as an inspiration for everyone to visit Dubai's unique landmarks and destinations, motivating and encouraging them to explore Its various activities and events, and getting to know the most important tourist and entertainment destinations and the main landmarks that characterize the emirate,” adding that “Dubai has succeeded in establishing its position as a leading global tourist destination, and becoming the most attractive city for international visitors in the world, attracting 7.12 million international visitors during the first half.” From 2022.
Al Suwaidi confirmed that “the great success achieved by the summer edition of the campaign came as a result of fruitful cooperation between all partners and supporters of the campaign, and from all partners from the public and private sectors, and from the community of creators and influencers on social media, who were united by one goal: to consolidate Dubai’s position among the best destinations.” Global tourism, by shedding more light on the elements it enjoys of excellence, safety, safety and ease of access, which are factors that outweigh the balance of global competition with the largest and oldest cities in the world and the most prominent global tourist destinations.”
And the director of "Brand Dubai" continued, "The campaign witnessed an unprecedented interaction and great interest locally and internationally on the part of the creative community, families and visitors, who shared with everyone their experiences during which they visited the various destinations and landmarks of Dubai."
The summer version of the "#DubaiDestinations" initiative served as an incentive for everyone from inside and outside the country to discover Dubai's unique destinations and landmarks in the summer, while the six creative guides launched by the campaign and videos that attracted millions of views on social media platforms, as well as the participation of the creative community. And influencers in enriching the campaign, and informing the public about the unique elements of Dubai’s attractions and its distinguished offers, which vary between distinguished beaches, various restaurants, various activities and events, sports, water and entertainment adventures, and a range of diverse entertainment options within unique destinations through which Dubai continues to distinguish itself, and confirms its position Leading tourist.
During the summer season, the "#DubaiDestinations" campaign focused on destinations that provide services suitable for families and families who decided to spend their summer vacation in Dubai, to enjoy the various tourist and entertainment facilities and services provided by it, through the issuance of six interactive guides that highlighted a group of the best destinations Entertainment, restaurants, facilities and services in Dubai.
The community of creators has contributed, through hundreds of videos, to promoting the attractions of Dubai.
Launching the "#DubaiDestinations" campaign for the winter season later this year.
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