Nowadays, light medical beauty has become the "standard" for many beauty lovers, and injection beauty is even more popular.
There are many categories of injection products, how to choose safely?
When choosing products and services, is more expensive the better?
Internet information is uneven, how to choose reliable doctors and institutions?
Experts remind that these scientific "homework" for beauty must be done in advance before injecting beauty.
Text/Wang Jing
Injectable beauty has become a popular choice
How to avoid using fakes?
The method is flexible, less traumatic, less risky, and quicker to effect... Compared with surgical cosmetic surgery, light medical beauty has won the favor of the public with its significant advantages.
According to the "2021 Medical Beauty Industry White Paper" (hereinafter referred to as the "White Paper") released by New Oxygen Data Yan Research Institute, from 2019 to 2021, the proportion of light medical beauty users continued to rise, from 72.6% to 83.1%.
On August 18, the "2022 China Injection Medical Beauty Industry Analysis Report" released by New Oxygen showed that in 2021, the projects of firming and anti-aging, wrinkle-removing and face-lifting, and hyaluronic acid filling accounted for the largest proportion of consumption, while meat The consumption of wrinkle-removal and face-lifting, mainly based on toxin injection, was the item with the largest number of orders placed on the new oxygen platform in that year, accounting for nearly one-fifth of the consumer population.
Injectable medical beauty items represented by hyaluronic acid and botulinum toxin have "break the circle" due to their convenience, high efficiency, low unit price per customer, and short recovery period.
There are a wide variety of injectable products, even mixed.
In this regard, Hao Lijun, director of the Plastic Surgery Center of the First Affiliated Hospital of Harbin Medical University, reminded that due to the vigorous development of light medical beauty, the categories of related medical beauty products have become more and more abundant, and fake and parallel imports have also risen.
There is a lot of room for regular products and compliant products to replace illegal products.
Overall, hyaluronic acid fakes and parallel imports have the highest rate.
How to identify genuine and fake products and avoid using fake products?
Han Sheng, director of Beijing Shouxi Lige Medical Beauty Clinic, pointed out that regular medical beauty products must be certified by the National Medical Products Administration ("NMPA") and must have Chinese logos.
Han Sheng emphasized that it is necessary to choose a formal institution. Since the products of informal medical and aesthetic institutions evade the threshold of national supervision, fake and parallel imports are serious.
In addition, counterfeit and parallel imports are generally characterized by excessively low prices or obvious marketing methods.
The printing of counterfeit medical and aesthetic products is often of poor quality, and there is no anti-counterfeiting QR code available for inspection.
Injectable beauty products and services
The more expensive the better?
Many beauty seekers are confused. When making choices, is the more expensive the products and services the better?
Is there a big difference in product quality between different prices?
Han Sheng said that in general, under the premise of formal medical and aesthetic institutions, the prices of products and services are proportional to the services consumers receive.
However, it cannot be ruled out that some medical and aesthetic institutions have false marketing and profiteering marketing.
Products such as hyaluronic acid and botulinum toxin vary greatly among products at different prices due to factors such as different types, differences in imported and domestic products, immature markets, and different levels of physician qualifications.
At present, the pricing of medical beauty projects is mainly determined according to the product. It is difficult to clearly mark the price of services. When consumers choose high-priced hyaluronic acid, they often enjoy high-quality technical services. Of course, the most important premise is to choose a formal institution. .
Chen Li, Deputy Chief Physician of Plastic Surgery, Run Run Run Run Shaw Hospital Affiliated to Zhejiang University School of Medicine, also reminded that beauty seekers should treat the effect of medical beauty rationally and avoid excessive medical treatment.
In the face of package sales, bundled sales and other behaviors, you should fully study and judge your own needs and medical consequences, and directly reject inappropriate project suggestions.
If the beauty seeker does not have a clear understanding of their own conditions or the effect of medical beauty treatment, it is easy to be induced by unscrupulous institutions to induce further high consumption when performing low-cost treatment.
In the face of some medical and beauty institutions inducing customers to over-consume, Wang Man, president of Shanghai United Liger Beauty and Dermatology Department, suggested that over-consumption is psychological warfare. If beauty seekers are very anxious about beauty or age, they think that medical beauty is a "Life-saving straws" are very likely to give unscrupulous institutions an opportunity to be over-consumed unknowingly.
However, if you only regard medical aesthetics as a way of "icing on the cake" and accept suggestions rationally, you can avoid many traps of excessive consumption.
Reliable medical and aesthetic institutions
How to choose a medical beauty doctor?
How to identify whether a medical beauty institution is credible and reliable is also a matter of great concern to beauty seekers.
Wang Zhongjie, founder and dean of Beijing Taimei and Taimei Jerige Medical Beauty, pointed out that medical beauty institutions are mixed, and when choosing, you should check whether they have relevant qualifications. Institutional Practice License", and pay attention to whether the doctor of the selected institution is a graduate of a professional school, as well as the number of years of the doctor's practice, the reputation of the offline and online, and whether they have rich clinical experience.
It should be noted that the scale of the selected medical and aesthetic institutions should not be too small, and must have standard service procedures.
Whether the equipment and products in the medical and aesthetic institutions are formal, and whether the authenticity verification information can be queried on relevant websites and public accounts, are also details worthy of attention.
Doctors play an irreplaceable core role in the behavior of medical aesthetics. In addition to grasping the safety of the operation, the aesthetics of the doctor also affects the final result of the project.
Chen Cuiyun, technical director of United Rieger First Medical Beauty Hospital, believes that injection-based medical aesthetics that look similar are still quite different after injection. In terms of safety, experienced doctors can minimize injection risks and complications. , truly embodies "minimally invasive" or even "non-invasive".
From an aesthetic point of view, excellent doctors can create aesthetic effects beyond the expectations of beauty seekers while using the same dose or less of injection materials, weaken the filling marks, and make the injection effect natural and beautiful.
The operating realm of the injection project is to pursue precision in the subtleties, otherwise it will be "by the tiniest bit, and by a thousand miles".
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