Become friends with farmers, measure the land with footsteps, and light up the countryside with knowledge... This summer vacation, college students go to the countryside and the fields, devote themselves to social practice with enthusiasm and serve the revitalization of the countryside.

They use new technologies and professional knowledge to help develop rural industries, participate in rural landscaping, and in the process better understand national conditions, perceive society, and serve the masses.

  Communication University of China

  Giving full play to their professional expertise, 28 students went to Inner Mongolia to help farmers with wisdom

  Transplanting rice to experience farm work, using professional film and television skills to help locals shoot tourism promotional videos, and set up a small media class for children... This summer vacation, 28 students from Communication University of China came to Chaersen Gacha, Horqin Right Front Banner, Xing'an League, Inner Mongolia Autonomous Region to start Various forms of summer social practice activities have been organized, and the professional advantages in the media field have been used to bring help to local farmers within their capacity.

  According to Zheng Danqi, secretary of the Youth League Committee of Communication University of China, the school party committee insists on the simultaneous development of "five educations" and develops quality education in an all-round way. Harvest and grow.

  These 28 students are all outstanding students selected by the school. The school sent Ji Ye, deputy secretary of the Youth League Committee, to lead the team, Zhang Bo, deputy secretary of the Youth League Committee of the School of Animation and Digital Arts, and An Yangchao, a young teacher from the School of Marxism, as the team leaders, together with 28 students. Play a vanguard role for the establishment of a normalized labor education base in the future.

  Planting rice seedlings, doing carpentry work, and experiencing the difficulty of labor firsthand

  August 10th was the fifth day when the practice team settled in Chaersen Gacha. The students were grouped to make promotional videos and volunteer teaching for the local area.

  Referring to the scene where he accompanied his classmates to work in the fields earlier, Ji also smiled and said that his leg still hurts. He didn't expect the classmates to work so hard. On the first floor, there was no bitterness.

  According to Zheng Danqi, the team relies on the excellent training class of the school's "Youth Marxism Academy". Students signed up actively, and 28 people were selected through a series of selections. They are all outstanding from various colleges.

Horqin Right Wing Front Banner is the school's designated support unit. Communication University has paired up with here to carry out assistance and cooperation every year. Now it is the fourth year.

The school also has excellent teachers seconded to the local area as temporary cadres to participate in daily management and other work.

Local temporary cadres and teachers and students at the school "brainstormed" together to discuss the content of this summer practice.

  Ji also introduced that on August 5, students and teachers gathered from all over the motherland to Ulanhot, and then local cadres received them to Chaersen Gacha.

At 6:00 a.m. the next day after arriving in the local area, the students got up to wash up, ready to roll up their sleeves and work.

In the morning, he pulled weeds in the fields of soybeans and herbs, and in the afternoon, he put on rubber shoes and went to the rice fields to divide and plant seedlings.

"After a day's work, it's tiring and drying, but none of the classmates find it hard or tired."

  Ji also explained that according to the plan, there are three days of labor practice education in the whole practice activity. In the first few days, the students are trying different labor every day, such as picking up garbage by the reservoir, going to the local carpenter's house The hardest part of doing carpentry is planting rice in the rice fields. When the students first got out of the field, they were stuck in the soil as if they were fixed. Finally, with the help of the local villagers, they learned how to plant rice. , and also feel the hard-won of every meal.

  "In the past few days of practice, students tell me their feelings every day, saying that there was no distinction between grains before, but now I personally feel the difficulty of labor, and I feel more grounded. The vast local grasslands also make the children feel the motherland. The mountains and rivers are magnificent." Zheng Danqi, who lives in Beijing, pays close attention to the practice on the front line every day and is deeply touched.

"Before I set off, I asked the students that their feet must be in the muddy water. I received feedback photos these days, and they really did it."

  Ji also introduced that, as a pioneer in exploring the school's labor practice education, teachers and students have an important task after experiencing all kinds of farm work, that is, to find a normalized mechanism to make good use of the Chaersen Gacha. labor education base.

  Use professional advantages to promote local tourism and set up small media classes for children

  Providing practical help to the local area is another important task of this social practice.

Ji also introduced that the 28 students were divided into 3 groups, namely the research group of characteristic towns, the media support teaching group, and the interview group. The students took advantage of the professional advantages of Media University to do their best for Chaersen Gacha.

  For example, the Chaersen Reservoir is both a local water conservancy hub and a tourist destination. Students plan to shoot short videos of tourist experiences and shop visits, and widely disseminate tourism resources such as reservoirs, farmhouses and tent hotels, and local customs through video platforms. And operate the public account of Chaersen Gacha.

  The students in the teaching group took Chaersen Primary School as the teaching point to teach ideological and political courses, chorus courses and short video production courses to local primary and secondary school students.

In the ideological and political class, the students shared their experiences of participating in major national events such as the 100th anniversary of the founding of the Communist Party of China and the Beijing 2022 Winter Olympics with the children, planting a seed of hope in their hearts.

"A team member saw that a primary school student neatly wrote 'I want to go to Beijing' on a piece of paper."

  The students of the interview group took the interview task issued by the Beijing Municipal Education Commission's Propaganda and Education Office to interview and report the temporary cadres stationed in the Horqin Right Front Banner in Beijing.

Ji also introduced that on August 8, the Naadam Conference of Xing'an League opened. Many Beijing cadres were busy on the grassland. The students of the interview group came to the opening ceremony to interview, and recorded their busy figures with videos and photos.

  In the local area, the students also felt the enthusiasm of the fellow villagers.

  "It was so good to us, and the village cadres even made dumplings for us collectively." Ji also introduced that the students also actively responded to the enthusiasm of the fellow villagers.

When the school leaders came to visit the students, the classmates "reverse the guest-oriented", wash the fruit, clean the sanitation, and help the village branch to welcome them together.

  Zheng Danqi introduced that, in addition to the team that went to Horqin Right Front Banner, this summer, more than 50 teams from Communication University of China went to all parts of the country. Taking into account the actual situation of epidemic prevention and control in various places, the school asked students from various places to find topics nearby. Participate in practical projects.

  "Students must declare the practice content before departure. The school strictly controls the content of the activities. After the trip, we will check and award the social practice results, and show the excellent results. At the same time, each social practice group must be on-the-job. The teacher acts as an instructor, providing advice and checking." Zheng Danqi emphasized.

  Regarding whether there will be "mixed credits", Zheng Danqi believes that participating in social practice does not bring many extra points to students. They choose to participate purely out of interest. "The children after '00' have a characteristic, if Interested, and they're fully committed."

  Beijing News reporter Liu Yang

  Beihang University

  Returning to his hometown to investigate agricultural drones, hoping to "help agriculture in the sky"

  This summer, with the expectation of giving back to his hometown, Bai Jiayu, a student of Beihang University, once again set foot on the land after six years of absence.

This summer, she launched the "Agricultural UAV" social practice project, and returned to her hometown to investigate the application and promotion of "agricultural drones".

  She went to the farmland at 3:00 in the morning to observe the situation of drone spraying, and interviewed local villagers at a high temperature of 36°C... From July 25th to August 3rd, she and her teammates experienced 10 days of rural life.

Bai Jiayu told reporters that this research report will be fed back to his own innovation and entrepreneurship team. Beihang people will use their scientific research capabilities to improve the performance of "agricultural drones", use new technologies to improve the production and life of grassroots rural areas, and revitalize the countryside.

  Join the school's innovation and entrepreneurship team to generate first-line research ideas

  This spring, Bai Jiayu came up with the idea of ​​returning to his hometown for research.

During the winter vacation of the sophomore year, Bai Jiayu joined the "Xuanying Future" innovation and entrepreneurship team that developed drones on campus, and was responsible for the research on the agricultural drone market and the sorting of the latest developments.

  "There is no right to speak without investigation. We first searched for information on agricultural and corporate websites to understand the leading companies in the agricultural drone market and their market share, etc., but the information obtained from second-hand data was limited, and it was impossible to clarify land circulation. Because of the situation in rural areas, the target group of online questionnaires is uncertain, and when I was writing the business plan, I thought of the idea of ​​going to the front line for research." Bai Jiayu said.

  At the end of May, Beijing launched the "rural revitalization" action plan for teachers and students in the capital's colleges and universities to support students to participate in social practice in rural areas, which coincides with Bai Jiayu's idea.

  Where to go to research?

Children from the countryside decided to return to the countryside.

Bai Zhuang, Dutang Administrative Village, Zhukou Town, Taikang County, Zhoukou City, Henan Province is the birthplace of Bai Jiayu. In my childhood impression, the dirt road at the entrance of the village is filled with water and mud when it rains.

  "Mom heard that I was going to go back for research and was very supportive. She helped me contact the village party secretary as soon as possible. The village party secretary was also very happy to hear that the college students were coming for research. She also used the loudspeaker at the head of the village to promote it in advance to get more support from the people." Bai Jiayu said.

  Bai Jiayu recruited friends to practice together from the school's "Henan fellow villagers". After gathering locally at the end of July, the students went to the countryside together.

  Visit villagers and observe drone operations on site

  After setting foot on this land again after 6 years, Bai Jiayu saw that everything had changed.

The dirt road became a cement road, and the dilapidated tile-roofed houses were replaced by small buildings. Trash cans were placed in the village, and running water was also connected. "The living standard of the whole village has improved a lot." Bai Jiayu said with emotion.

  It took two days to interview more than a dozen farmers. Bai Jiayu found that the utilization rate of agricultural drones in the village has reached as high as 50%. Most of the villagers have heard of drones. .

Farmers who have used it say "really labor-saving".

  After that, the partners rushed to Machang Town to investigate the plant protection service team.

This is a team formed spontaneously by companies selling chemical fertilizers and pesticides according to local planting conditions. They also use drones to provide farmers with services such as fertilization and spraying.

They suggested Bai Jiayu's team to investigate local drone sellers and observe drone operations on the spot.

  During the visit to the drone seller, the other party mentioned that he planned to go to another village to carry out "agricultural operations on 4,000 mu of land", but spraying pesticides is very demanding on the weather, and it is necessary to gather at 4:30 in the morning and set off at 10:00 in the morning After spraying a wave before, continue to work after 5 o'clock in the evening.

"Catch up with hot weather and rain, which will bring difficulties to pesticide spraying. This practical operation can be said to be an opportunity not to be missed. When they asked us if we should go, I immediately said, yes!"

  So, everyone got up at three in the morning and went to the large farmland with the seller to observe the drone spraying pesticides.

After enduring the sweltering heat during the day, I continued to work at night, and only went home at eight or nine o'clock. After finishing the day's harvest, I went to bed after 11 o'clock, "too tired".

  Provide research reports for entrepreneurial teams to help plant protection drones

  Recently, Bai Jiayu is trying to sort out the research video interview materials.

"We got a lot of advice from 'flyers', and we also learned about the drawbacks of UAVs on the market, such as poor endurance and poor obstacle avoidance." Through field observation of UAV operations, and "flying" "Hand" communication, Bai Jiayu mastered the first-hand information.

  For example, the problem of short battery life, the "flying hands" can spray 20 acres of land after flying for seven or eight minutes, but the power of the drone is also exhausted at this time, so they need to bring two batteries, one is used up and charged quickly, and the other is replaced. One piece continues to fly, which is troublesome and inefficient; in terms of obstacle avoidance ability, because there are often tall trees outside the cornfield, it is often difficult for drones to avoid obstacles, requiring manual operation by “flyers”.

She hopes to form a report on these issues and give feedback to the innovation and entrepreneurship team. She hopes that Beihang students can develop a plant protection drone that can overcome the drawbacks and contribute to the development of agriculture.

  Ding Ruiyun, deputy secretary of the Youth League Committee of Beihang University, introduced that in the summer of 2022, more than 3,000 students of Beihang University will carry out summer social practice activities by combining online and offline methods.

In this summer practice activity, the students investigated the achievements of my country's aerospace industry development, comprehensive well-off, and anti-epidemic. They will also go deep into rural areas to carry out theoretical policy lectures, development achievement observations, legal and popular science propaganda, and scientific and technological support for agriculture and other social practices. Activity.

"The school will provide financial support, and will also actively publicize the achievements of students, and encourage students to carry out practical activities in the form of awards and scholarships."

  Beijing News reporter Liu Yang

  University of Science and Technology Beijing

  Designing cultural and creative products to help the development of rural tea industry

  In the early morning, they went to the tea garden to shoot materials, popularized the knowledge of "Persuading Confucian White Tea" through live broadcasts, and conducted research on local farmers... On August 2, 12 students from the University of Science and Technology Beijing ended a week-long summer social practice activity.

  From July 27th to August 2nd, the Mencius Juxianuan Nostalgia Practice Group of Beijing University of Science and Technology came to Natural Peak Tea Co., Ltd., located in Shuimen Township, Xiapu County, Ningde City, Fujian Province, to conduct relevant research and develop the brand of "Quan Confucian White Tea" Design cartoon images and series of cultural and creative products to open up the market for young people.

  "Social practice is just the beginning." Yang Guoqing, a national youth pioneer in rural revitalization, the leader of the Mencius Ju entrepreneurship team, and a lecturer at Beijing University of Science and Technology introduced that after returning to school, students will transform a series of achievements based on social practice to help rural revitalization and exercise college students' entrepreneurship Planning and practical skills.

  Popularize tea culture through live broadcasts and investigate the plight of local farmers

  "The practice team requires professional crossover when selecting team members, which allows them to communicate better, and also facilitates multi-faceted assistance for enterprises to solve problems." Yang Guoqing said.

  Before departure, the team members learned the relevant knowledge of white tea in advance.

Mencius Juxianuan Nostalgia Practice Team Leader Zheng Xuzhe, a student from the School of Automation, Beijing University of Science and Technology, introduced that on the second day after arriving at the practice site, everyone got up at 4 a.m. and went to the tea garden to shoot materials to prepare for the promotion of tea culture and live broadcast.

  "We conducted three live broadcasts in total." Zheng Xuzhe said that during the live broadcast, he took the audience to visit the "Quan Confucian White Tea" green ecological tea garden, and told the origin, growth environment, nutritional efficacy, drinking taboos, etc. of white tea to help the audience quickly understand the "Quan Confucian Tea" Confucian White Tea" brand.

  On the mountain road in Shuimen Township, Xiapu, members of the practice group conducted a survey on local farmers. They learned that the influence of the local white tea brand in Xiapu is not prominent enough, and the product competition is fierce. .

In addition, local farmers still take a wait-and-see attitude towards e-commerce sales, lack relevant knowledge, and are more willing to directly sell Mao tea to earn income.

  "The local tea companies still focus on the cultivation, production, and rough processing of tea, and have not devoted their energy to developing the market and expanding the sales scale." Zheng Xuzhe said that the population of Xiapu County engaged in the tea industry tends to be aging, and there are a large number of young people. However, young people are precisely the group that understands the development of e-commerce the most. The age gap has largely caused the slow development of tea e-commerce sales.

  Design cartoon images and series of cultural and creative projects to open up the market for young people

  "Most young people like to drink coffee now, and we are thinking about how to open up the market for young people." Zheng Xuzhe said that cartoon characters are liked by young people. In this regard, the practice group designed the "Quanru White Tea" brand for Natural Peak Tea Co., Ltd. Created virtual cartoon characters and a series of cultural creations.

  At present, the design has been preliminarily completed.

Zheng Xuzhe introduced that in the design, the overall color matching of the cartoon image is mainly tea green, which represents the freshness of tea when picking, and also fits the theme of the era of environmental protection; the cartoon image is round and full, highlighting the freshness, fullness and high quality of the tea leaves; The bamboo hat is a flower hat with the characteristics of the local minority in Xiapu, the She nationality, which symbolizes hard work and beauty, and also symbolizes the inheritance of traditional handicrafts.

  "The combination of the complete cartoon image with the national style and traditional culture can not only promote the brand, but also closely follow the main theme of traditional culture, attracting people to understand the story behind the white tea of ​​persuading Confucianism." Zheng Xuzhe said.

  In addition, the cultural and creative gift box designed this time also includes four products: notebooks, masks, wind chimes, and postcards. While focusing on the fun of the products, it also takes into account the practicality.

The practice group hopes to speed up the speed of brand communication.

  Promote the transformation of achievements and cultivate students' entrepreneurial and practical ability

  The reporter learned that the Mencius Juxianuan Nostalgia Research and Helping Practice Group of Beijing University of Science and Technology is one of the teams of the Mencius Ju social practice group in 2022.

Founded in 2015, the Mencius Ju Social Practice Group helps local farmers economically and intellectually by establishing a sustainable farming operation model.

  Yang Guoqing introduced that in the past eight years, the Mencius Ju practice group has covered 31 provinces, autonomous regions and municipalities in China, visited 35 counties in total, and established more than 30 long-term social practice bases in various places, accumulatively helping more than 80 poverty-stricken households across the country. Farmers sold more than 6 million yuan of agricultural products.

  Since 2018, Xiapu County Natural Peak Tea Co., Ltd. has become the social practice base of Beijing University of Science and Technology.

During the social practice activities, the Mencius Ju practice group used disciplinary knowledge and innovative thinking to promote the development of the local tea industry, improve the income of the company and the villagers, help the company expand its sales scale, and enhance its brand influence.

  Previously, the practice group has helped the Natural Peak Tea Company to expand the market by building an e-commerce platform, developing a new type of tea drink "biscuit tea", designing creative packaging, launching portable tea vending machines and supporting products and putting them into the campus market.

  "The beautiful and elegant packaging of biscuits tea has been loved by consumers, and has helped the company to achieve sales of hundreds of thousands of yuan." Yang Guoqing said that in 2022, the Mencius Ju practice group will continue to help the development of the natural peak tea industry, combining with tea tourism On the other hand, it plans to build a research and study activity base for middle school students in the future, focusing on "one-day tours" in the early stage, and then building accommodation places according to the business scale, so as to carry out multi-day tours, expand the scope of research and study activities and experiences, and allow middle school students to experience tea picking and tea making. More young people feel the charm of white tea culture.

  Yang Guoqing introduced that for the Mencius Residence Practice Group, social practice is just the beginning.

After the annual social practice activities, the practice team will transform the entrepreneurial achievements of the practice project, maintain long-term communication with the natural peak tea industry, and exercise the entrepreneurial planning and practical ability of college students.

Beijing News reporter Su Ji