China News Service, Beijing, August 17 (Reporter Wang Shiyao) In a busy, fast-paced modern society, do you still have the patience to finish watching a drama?
On the subway, during lunch, and before going to bed, people take time to relax in the fragmented time, and the vigorous development of short video platforms has also fueled the rise of short dramas.
Feifeiyu Fay, a video blogger with millions of fans, said that a short and refined content system is a good track. Short dramas can allow audiences to obtain content in the shortest time. This is a trend and an inevitable trend. or missing content carriers.
"Sir, I Want to Calculate a Gua" poster.
Photo courtesy of the interviewee
A 4-minute short play
Production time up to 40 days
Feiyu Fay, who studied broadcasting and hosting arts at Sichuan Media Institute, has been paying attention to and researching knowledge about post-production during his four years of study. At that time, some news interviews from the broadcasting department and the promotional titles of associations, He was responsible for post-production, and these experiences also laid the foundation for him to embark on the road of self-media.
After graduating from university, Fei Feiyu Fay worked as a director and director in a TV station. He also returned to his hometown to work as an editor. He also tried his best in real estate and agriculture.
But after going around in circles, he still felt that the "media person" was more suitable for him.
So in 2018, he started his own self-media journey and became a content creator.
Why did you choose to do original short plays?
Fei Feiyu Fay believes: "Short play is a very good way of expression. With the development of the times, everyone's time is becoming more and more fragmented, and sometimes there is no time to go to the cinema to watch a movie. But people get external information. The demand for content and content has always existed, and the short drama just allows the audience to obtain the content in the shortest possible time.”
In this day when a web drama can be produced in 10 days, how long does a 4-minute short drama take?
Maybe you can't guess the answer is two weeks, up to 40 days.
From the front, middle and back, the three aspects of content planning, shooting, and post-production are refined and perfected, which can be compared to the production process of film and television.
"The number of participants in the middle ranges from 10 to more than 40 people. Although there are many process links, the efficiency per unit time is very high. A standardized and complete process is also an indispensable and important part of a good work." Feiyu Fay introduced.
Screenshot of the second season of "Sir, I Want to Calculate a Gua".
Original short dramas create IP worldview
Chinese culture infuses the soul
In 2021, Fei Feiyu Fay began to release the short drama "Sir, I Want to Calculate a Gua" on the video platform. Due to its novel theme, ingenious design and suspenseful content, it stood out from the short dramas.
In the first season of "Sir, I Want to Calculate a Gua", each episode has an average of over one million views on station B, with a maximum of nearly 8 million views per episode.
The huge traffic brought more opportunities for Fei Feiyu Fay, and the Light Theater at Station B sent him an olive branch for cooperation, so the work of the second season was also carried out smoothly.
Dressed in a black lab coat and a round sunglasses on the bridge of his nose, Fei Fei Yu Fay appeared as a classic fortune teller and became the only constant male lead in the short play.
Choosing to tell a story in the image of a "fortune teller" does not mean that people believe in "fortune", but a better understanding is to believe in the "faith" in the heart.
"Your beliefs influence your opinions and influence the things you decide."
Fei Feiyu Fay said that he himself is a lover of traditional Chinese culture. The core idea of creating this series of works is to "guide everyone to be kind" and lead the audience to see the truth, goodness and beauty in the world.
"Perhaps the energy of each person and each work is limited, but as long as we take one step closer to 'goodness', we will be very satisfied. This is also the original intention of our creation of "Sir, I Want to Calculate a Gua"."
At present, while absorbing the artistic techniques of traditional film and television, short dramas should also have the rhythm and style of the new generation of short video era.
"We are constantly trying to incorporate the characteristics of Chinese culture into the plot, while retaining some of the traditional filming techniques, so that each short play has an 'independent soul'. But I think the most challenging thing is that it is in the With the premise of communication value and independent personality, it must also have a point of convergence that can be understood and accepted by the new generation, no matter how the times change, we are always innovating interesting and quality content."
Screenshot of the second season of "Sir, I Want to Calculate a Gua".
Content and form innovation
The audience becomes part of the complete story
The character of the protagonist in "Sir, I Want to Calculate a Gua" is not a common positive character. At first, the character of the fortune-teller was a "liar". Although he has a certain "great wisdom", he cannot escape greed, hatred and stupidity. There is still a long way to go before "cultivating a true fruit".
But with the changes in the lottery, he will also have his own growth line.
According to the feedback from netizens in the video comment area, the fortune teller's fortune teller in the play almost only has "under the sign". What is the purpose of this setting?
Feifeiyu Fay explained: "This can be understood as there is no natural sign up in the world, but your decision will give you a possibility of change, and your choice may be your 'sign up'."
Netizens not only discovered the secret of "signing down", but also "explainers" of the meaning of each story.
In the comment area of each video of "Sir, I Want to Calculate a Gua", the front row is the audience's interpretation of the connotation of the episode.
"The interpretations and comments sent by the audience are what we look forward to every time a video is released. Leaving some divergent content points in the content is our attempt to innovate content."
With the interactive comments of the audience, creators can iterate and optimize the content better and faster.
"Through the combination of video content and comments, it is possible that every viewer who watches the video can see a different self in the story, or the shadow of various events in life. This combination is the complete view of our video content. film experience.” (End)