In previous summers, the Xianxia drama must have an eye-catching performance of killing the Quartet, harvesting traffic and market share.
However, this year's "Agarwood is like crumbs" and "Canglan Jue", although high hopes were once also placed, at present, it is only limited to the self-entertainment of the fan circle, and the former is deeply in a word-of-mouth crisis.
From the kingly demeanor of "Three Lives Three Worlds Ten Miles of Peach Blossoms" and "Fragrant Honey Falls Like Frost" to the present day, there is no more scenery, and the voices of disappointment are endless. Trying to simply copy the successful creation of Xianxia dramas is generally based on wisdom, routines, random overheads, and sweet pets. change, the audience does not buy it, and the road gets narrower and narrower.
It is not accidental that the Xianxia drama won the favor of the market
It is no accident that Xianxia dramas can be independent from costume dramas and become a drama that matches top market resources.
First of all, although it is an overhead world, it has a complete set of world views. The rules and boundaries of gods, immortals, human beings, demons, and demons all require effort to structure and be able to justify themselves, so as to convince the audience that they can enter the fantasy world with confidence. viewing experience.
"Flower Thousand Bone" and "Three Lives Three Worlds Ten Miles of Peach Blossom" have done relatively solid work in this regard, which is the basis for it to "break the circle" and make some non-Xianxia fans and mature audiences willing to accept.
Although "Eternal Juechen" has other flaws, at least it is also attentive in the construction of the world, so it can get the reversal of word of mouth in the later stage of the broadcast.
Secondly, such as "The Legend of Sword and Fairy", although there are also many scenes of love and love, the big frame of the opposition between good and evil in the play and the behavioral motives of the hero and heroine are common in the world.
In the play, there is not only the sadness of not being able to love, but also the responsibility and responsibility of taking the world as one's own responsibility; there are tear-jerking sadistic episodes, and there is a lingering chivalrous feeling. The mind is still unfinished.
The costumes and special effects of the early Xianxia dramas are not comparable to the current works, and can even be said to be crude and rough.
The more you shoot, the more overhead, the more secular
However, in recent years, due to the serious follow-up, a large number of Xianxia dramas have been launched.
In order to create new products and cater to the market, the fundamentals of the Xianxia world have been broken.
First, the structure is getting bigger and bigger and more sloppy: Bai Zihua in "Flower Thousand Bone" is a "superior", and when the "superior" in "Three Lives, Three Worlds and Ten Miles of Peach Blossoms" becomes full of streets, the "superior" comes. , "Eternal Jue Chen" simply builds a god world on top of the fairy world. The four gods who were born and raised in the sky were there at the beginning of the world... In addition to the rapid "inflation" of the status of gods, the most unbearable thing is The Xianxia structure is built in a random manner, and the boundaries and rules are also messy.
"Agarwood is like crumbs" was originally blessed by Yang Zi. The two directors' predecessors were the well-received "Zhou Sheng Ruo" and "Three Lives Three Worlds Ten Miles of Peach Blossoms", but the word-of-mouth collapsed on the night of the broadcast. The stage of the foundation was opportunistic, and the immortal world I planned to talk about was not clear, so I couldn't wait for the hero and heroine to start falling in love.
Even as a fairy tale drama, Yang Zi's mouth actually appeared in the mouth of "the ghosts and gods are all nonsense" such strange lines; and the misty fairy who originally drank dew in the dining style, but let the heroine open a small kitchen in Tiangong, Arranging a drama is a very mundane life... It's so scrawled together, it's better than a professional drama about falling in love under the garb of so-and-so.
Second, the rise of Xianxia dramas is heavily dependent on Internet IP.
The quality of works on this theme is already mixed, and the supply of high-quality IP worthy of development is in short supply. In addition, in recent years, the market response of some male-frequency fairy tale dramas with the theme of salvation has not met expectations, and sweet pet dramas in real themes are very popular, so grand narrative, " Xianxia dramas based on "doing business" gradually subdivided into fairy puppet dramas based on love, and with the success of "Three Lives Three Worlds" and "Xiangmi", they quickly became the mainstream of the market.
Later generations copied and pieced together the sets of sweet pet dramas and ancient puppet dramas. No wonder the audience ridiculed that the protagonist's dance to Zhuxiantai is no longer to save the gods and calamities of the common people.
The plot generated by the routine is annoying
After taking the initiative to reduce the dimension to become a fairy puppet drama, the path of the Xianxia theme will inevitably become narrower and narrower, and even fall into a homogenization routine and cannot extricate itself.
Some viewers have summed up the plot of Xianxia dramas, and sure enough, almost every one can be seated correctly - for example, no matter how old she lives, the heroine must be pure and ignorant when she first appears, even the head of the four true gods with the origin of chaos, at the beginning , it must also be a "cute" troublemaker who will only cause trouble; if the standard of a realistic idol drama is a domineering president, then every Xianxia drama must have an iceberg hero who has no desires and no desires, among which the abstinence department is a master and an apprentice. Sadomasochism occurs most frequently; the heroine is bound to be framed, the perpetrator is often the male protagonist, and has unspeakable "difficulties": Yehua gouged her eyes to protect Susu, and Bai Zihua suffered 64 for Hua Qiangu The ecstasy nail, but was misunderstood as a merciless love, Jiu Chen wanted to kill her in order to save the demonic Lingxi... Of course, the most familiar routine is the love of N life N generation.
Three lives and three lives are no longer enough, and dramas that have gone through ten lives and ten lives have already appeared.
Some netizens even ridiculed that in the past, the immortals went down to earth to suffer from the suffering of six reincarnations, but now the reincarnation is just to change the scene to sprinkle sugar or abuse.
The large-scale production of Xianxia dramas generated by inputting routines will inevitably make it difficult for people to be interested. There are money-burning stunts, costume aesthetics and traffic star CPs. In the end, the unconditional support of fans can only support the scene.
Break the routine and innovate in small steps
to get the audience back
This summer, compared to the lackluster performance of "Agarwood is like crumbs", although the target audience of "Canglan Jue" is obviously younger, it is difficult to become a popular hit, but its reputation is far better than "Agarwood is like crumbs".
The reason is to make small steps under the big framework of Xianxia dramas full of routines, breaking the setting of N life and N generation sadomasochism, using identity exchange to talk about cross-industry love, and Xianxia world Architecture can justify itself and play a little new.
Although it is essentially a sweet drama customized for the summer season, set by Xianxia to sprinkle candy, funny, easy to eye-catching, but at least it shows that in Xianxia dramas, they have fallen into aesthetic fatigue and cannot reproduce the glorious status quo by relying on past tricks. If you have the courage to abandon the ready-made routines and spend your energy on innovation and respect for the audience, it is possible to rebound from the bottom.
Text / reporter Yang Wenjie
Co-ordinator of this edition / Liu Jianghua