Four thousand three hundred years ago, the ancestors of Shimao built a stone city here; during the Northern Song Dynasty, the Yang family guarded here, and wrote a heroic epic of loyalty and bravery, fighting against Liao and defending the country; the Red Army of Shenfu once served here and fought bloody battles here. , There are also human landscapes such as Erlang Mountain, the Great Wall, Shenmu Old City, Hongjiannao, Bilin Bay, Erlintu Prairie and other beautiful scenery... In recent years, Shenmu City, Shaanxi has been closely surrounded by "one mountain, two waters and three cities" The cultural tourism framework system, based on the characteristics of the city's tourism resources, fully taps the "rich mine" of cultural tourism, promotes the construction and upgrading of tourist attractions, and enhances the attractiveness and influence of Shenmu tourism. The development of the cultural tourism industry is full of momentum.
The project "blooms at more points", the cultural tourism industry trend is improving
"Shenmu is located on the edge of the Maowusu Desert, and there are many heroes in the desert frontier, but Shenmu has never had a sand industry landscape, so I decided to invest in the construction of a sand sculpture entertainment viewing area with the characteristics of Shenmu." Liang Zongqing said.
"This is the 'Linzhou House' sand sculpture under construction covering an area of about 15 acres." On August 3, at the construction site of the Hanshacheng Sand Art Garden project, workers are stepping up the construction.
Liang Zongqing introduced that the Hansha City Sand Art Park plans to invest 130 million yuan. On the basis of the sand sculptures in the 'Da desert city', sand sculpture clusters, lake tours, amusement areas, squares, and tourist reception centers will be built in the future. All the infrastructure will be available one after another during the month.
To achieve great development of the cultural tourism industry, it is inseparable from the support of the project.
In recent years, Shenmu City, based on mechanism innovation, takes the cultural tourism industry as a breakthrough, cultivates non-coal industries, and develops cultural tourism projects with high standards. With the breakthrough results of major tourism projects.
At the same time, formulate and introduce preferential policies to attract investment in cultural tourism projects, introduce leading enterprises to reshape the tertiary industry pattern, attract and leverage social capital to participate in the development of the cultural tourism industry, and drive the leap-forward development of the city's tourism industry.
The Shimao site has been selected as one of the top ten archaeological discoveries in the world in the past ten years and one of the top 100 archaeological discoveries in my country in the past 100 years. The protection and construction of Shenmu Old City and Yangjiacheng have been opened. The scenic spot has been promoted to 4A level, and 6 tourist attractions including Erlin Rabbit Grassland and Yangye Park have reached 3A level, and the number of high-level A-level scenic spots ranks first in Yulin City.
Promoting tourism with culture and making culture "live"
As one of the key construction projects of Shenmu, the main body of the Shimao Museum project has been completed. The museum is located in the southwest of the Shimao site, with a total construction area of 12,890 square meters. It was designed by the Design and Research Institute of Xi'an University of Architecture and Technology. A "golden seal" between it and Pinecui Mountain, the exterior façade and landscape combine the stone masonry elements of "Shimao Ancient City", which are similar in color to the surrounding loess mountains and stones, and are integrated into one.
"It is expected that the opening conditions will be ready before October this year." Zhang Zheng, the project leader of Shimao Museum, introduced that in recent years, with the continuous deepening of Shimao archaeology, the value and significance of Shimao have been recognized by more and more people. The Shenmu Municipal Party Committee and Municipal Government invested in the construction of the Shimao Museum. After completion, it will be a modern, high-standard, and high-level professional museum integrating archaeological research, comprehensive office, and exhibition.
"The completion of the Shimao Museum will definitely become a window to display the cultural connotation of Shimao and a new highlight of cultural tourism." Zhang Zheng said.
In July this year, the establishment of a national 5A-level tourist attraction at the Shenmu Shimao site was officially launched. In the future, it will focus on the goal of Shimao’s declaration of world cultural heritage, adhere to the equal emphasis on protection and development, focus on investment and management, and speed up the Shimao Museum and Archaeological Site Park and other key points Project construction.
Improve the supporting cultural and tourism facilities and functions, so that tourists from all over the world can experience better services in Shimao, and attract more people to care about and pay attention to the Chinese civilization exploration project.
Culture and tourism coexist and complement each other.
With the continuous growth of people's pursuit of spiritual life, culture has increasingly become the spiritual pillar that dominates tourism activities and an important guide for the tourism economy.
Since the beginning of this year, Shenmu has started the construction of national 5A-level tourist attractions in Shimao Cultural Tourism Zone, Erlintu Prairie National 4A-level tourist attractions, and Xinghuatan national 3A-level tourist attractions, etc., to promote the upgrading and upgrading of the city's tourist attractions construction, comprehensively Improve the attractiveness and influence of Shenmu tourism.
At the same time, with festivals as the medium, a series of cultural tourism activities, such as the Cultural Tourism Festival, the Lanyanbao Dryland Watermelon Festival, and the Dabaodang Horse Racing Festival, are held. Taking rural tourism as a breakthrough, the existing rural humanistic resources and natural resources are used to transform the traditional Agricultural civilization and leisure tourism are combined to realize the operation of the whole industrial chain such as creative design, resource development, catering and accommodation, cultural and creative commodities, and sales of characteristic agricultural products, and promote the increase of income and prosperity of farmers around the scenic spot.
In recent years, relying on important historical and cultural carriers such as the Yellow River, the Great Wall, Shimao Ruins, and Yangjiacheng, Shenmu has activated the vitality of excellent traditional culture with the urban spirit of "loyalty, innovation, tolerance, and sharing", and created a number of distinctive key cultural tourism projects. To expand the popularity and influence of tourism brands, the strategy of integrated and innovative development of primary, secondary and tertiary industries is leading Shenmu to take high-quality development steps.