A platform that offers cultural and health programs and the “5 minutes” series.

“1 + 1” .. an attempt to change the “most watched” consumption pattern

• The series “A Needle and a Thread” is a drama that does not exceed five minutes in an episode.

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Programs and series in limited minutes presented by the “1 + 1” platform, which offers a rich meal of entertainment and culture in a distinctive and different form from what is prevalent on social media platforms. A needle and a thread”, in addition to cultural programs that provide the viewer with a dose of information in an attractive and new format.

The founder of the "1 + 1" platform, Rami Omran, told "Emirates Today" about the content and programs, "The platform is an attempt to find an independent alternative media capable of achieving basic foundations, the first of which is to provide a material that carries in its content a goal and is faithful to the idea of ​​good content, and secondly, it is an experience Media capable of spreading, and this in general is what led us to the short episodes, which are easier in terms of production and dissemination.”

Omran pointed out that choosing the short timing of the episodes was aimed at reaching the widest spread, as the target audience group within the current consumption habits is not ready to search for additional information, but rather often searches for entertainment, and for this reason, it produced episodes that did not require the viewer a lot of commitment, Videos can also be downloaded, which makes it easy to upload them for viewing and publishing via social networking applications.

Omran stressed that it is necessary to choose the nature of the content patterns, pointing out that there are two possibilities for dealing with content: the first is towards changing the consumption patterns of the public, which is a difficult task that requires the concerted efforts of a group of large institutions to reach this goal, or work to provide the best content and competition What exists in the market, and this is what we are working to achieve in order to reach a larger fan base.

He pointed out that this task does not carry any kind of compromise towards the quality of the content being presented, as much as it poses challenges to finding new formulas in the work mechanism. Writers who used to write for long episodes of up to 40 minutes, worked today to write episodes that do not exceed five minutes, and that which is produced today can be categorized as the most complete experience in this new form.

Regarding the diversity of the content that is presented on the platform, Omran noted that it is divided into four spaces, but it is a content rich in information, and this makes it less interesting, but despite that it has achieved good success, especially since the educational materials carry a lot of seriousness, but they are presented in an easy way. Digestion and incite questions.

As for the challenges of producing short programs and series, Omran indicated that short episodes are implemented in limited filming locations, and require fewer actors, due to the lack of events and the absence of glamorous elements at work, but this increases work on details, because one second is important.

He explained that the challenge, which is added to the above, lies in the Syrian alienation, as there is a problem of place and geography where it is difficult to find all the elements of work in one place, in addition to the limited income that this type of work may achieve.

Omran stressed their quest to meet the needs of the audience, and to deal with the different platforms on social media independently. Entering YouTube means that the viewer has the ability to watch for a longer time, while the viewer who follows other social media platforms quickly passes the videos, and is stopped and attracted by the distinctive content.

He explained that the selection of topics comes in a way that meets the needs of the audience as well, and that is why the topics are classified as current and necessary and fill a real void. Ignorance of mental health has many negative returns on society, and this is what makes the programs discourse directed to all nationalities, but the presence of some Syrian series in the Syrian dialect, It made some Syrians think that it was directed at them in the first place, and the viewership rates differ according to countries and the use of the application.

As for the platform’s development plan, according to Omran, it will be in accordance with a strategy that bears the production of works in various sectors, including drama and programs, with a focus on rapid intensive dialogue and very fast episodes in one filming location.

While the third and important topic lies in seeking to work with new talents to devote them, because the hope is that we will not be the only platform, but that there will be competition between more than one platform.

Most Viewed Content

Ramy Omran confirmed that the most popular type of content that people tend to like is music, as it is a simple subject, in addition to drama, especially black comedy, and revealed that the “Bynatna” program presented by journalist Yaroub Al-Issa has achieved wide spread despite being serious.

He pointed out that there are types of viewers: first, the viewer loyal to the type he loves, secondly the explorer viewer, and thirdly, the older viewer of social media, who watches all episodes in one session.

Rami Omran:

• “Focus on fast intense dialogue and very fast episodes in one filming location.”

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