Our reporter Zhou Yi

  Put on ancient costumes, get the script, burn your brain and push the villain, and experience another life in scenic spots and ancient towns.

Recently, Beijing, Chengdu, Wuhan, Luoyang and other places have successively launched immersive script killing projects combined with the actual scenes of scenic spots and small towns.

  Some people in the industry said that integrating script killing into cultural tourism products can break through the limitations of traditional tourism to a certain extent, allowing tourists to immerse themselves in it, understand local cultural customs, deepen their impression of local beauty and food, and allow tourists to travel experience. richer.

  Script Killing Hand in Hand Cultural Tourism

  A real-life investigation center at the foot of Qingcheng Mountain in Chengdu mainly promotes "country house + script killing".

According to the person in charge of the museum, its first play "Apricot" was designed with the Song Dynasty as the background.

The tour lasts for two days and one night, with three meals and one night in the villa, and the price is 688 yuan per person, with a one-day tour of Mount Qingcheng.

  Splendid China is one of Shenzhen's signature tourist attractions. According to the relevant person in charge, in recent years, with the improvement of tourists' in-depth requirements for tourism culture, Splendid China's gameplay of "stepping into history and traveling all over China in one day" has become colder.

Shenzhen's "Top Players" team designed a 5,000-square-meter "Splendid Chinese Ancient Style Town" using the scene of the original Chinese Folk Village, priced at 598 yuan per person.

"I never thought that young people would flock to traditional scenic spots, making Shenzhen Splendid China popular and becoming a new Internet celebrity check-in place in Shenzhen."

  Last year, the country's first immersive live-action script killing "Twelve Cities" with the theme of urban humanities was launched in Kuanzhai Alley in Chengdu.

Among them, since the development of Bashu’s commercial economy, the craftsmanships that have been contending for a hundred schools of thought are classified as “Twelve Schools”, and NPCs (non-player characters) are professional actors who interact with players in depth to satisfy players with different attributes. , the apprenticeship line and other plot trends.

  Chen Ke, the founder of the script killing, said that the original intention of the plot setting is to let the public pay attention to folk customs, talk about folk customs, and understand folk customs, so that folk customs can be passed on.

  "Create your own script"

  Some people in the industry pointed out that the travel method of "getting on the bus to sleep and get off to take pictures" is no longer suitable for young tourists.

Scenic spots that make young people linger and forget to return should not only have a rich history and culture, but also have well-equipped, highly engaged and challenging entertainment projects.

  "A large area of ​​live outdoor venues and complete and rich cultural elements are a new space for the development of the script killing industry. Scenic spots make full use of live venues and traditional cultural characteristics to create their own scripts, which will be the future development trend." said the industry insider .

  Li Ruowei, a post-90s generation in Chengdu, recalled the small town script killing he played in Jiezi Ancient Town, Chongchuan City, and still felt unfulfilled.

"The real space in the town is referred to by the game as the living space of the characters in the play and the scene of the plot. I perceive it with a strong motive for exploration. The abstract description in the play is gradually clear and concrete, and the characters and plot are gradually three-dimensional under the support of the scenery. , which enabled me to realize an intellectual understanding of the town.”

  It is understood that most of the houses in Chongzhou still retain the style of the Ming and Qing Dynasties. The Weijiang Scenic Spot in the ancient town has been transformed into a 40,000-square-meter martial arts town by the Jiumen Culture in Chengdu. There are inns in the town. There are also wineries, escorts, tea shops, and yamen in the villa.

Players are immersed in the game and play the role of "Knights", completing martial arts tasks according to the plot or accepting commissions from the residents of the ancient town in exchange for game equipment.

During the two-day, one-night immersion trip in the town, you can also taste local specialties such as copper pot and preserved pork ribs. The cost is 898 yuan per person.

  Businesses that consume high content are not easy to do

  Liu Tingjing, the owner of a script killing shop in a scenic spot in Shandong, said frankly that although many scenic spots try to integrate with script killing, the business is still not very good.

As a highly content-intensive industry, the script killing of scenic spots burns more money. It not only involves the transformation of real scenes, but also requires script promotion, design of costumes and props, etc. These are all large investments. If there is no strong corporate investment and government support, individual development Businesses may be unbearable.

  Some industry insiders pointed out that at present, the script killing of the scenic spot has indeed attracted a large number of players, but if the scenic spot is only used as a game place, the immersive experience of tourists will not be very deep, and the enthusiasm for the scenic spot will not last long.

"It is necessary to closely integrate script killing and regional cultural characteristics to create unique local IP."

  Liu Tingjing said that at present, some scenic spots are facing problems such as fixed profit model, single source of passenger flow, and weak follow-up operation.

How to make a fuss about scenic spots, develop new projects, and increase secondary consumption is the difficulty of operation.

The combination of script killing and cultural tourism is definitely a hot spot and development direction, but it is not realistic to want to make profits and achieve a large number of drainage in the short term.

  Liu Tingjing believes that many scenic spots do not know enough about the immersive experience, and simply think that the introduction of script killing is the drainage.

But there are only a few interesting scripts. Each scenic spot has different cultural characteristics, and a fixed model cannot be used completely. Whether it is a script or a scene arrangement, it needs to be tailored according to the local cultural elements.