For the same bike-sharing package, different users buy at different prices at the same time.

After the price increase of shared bicycles attracted attention, it was exposed to "big data".

A reporter from Beijing Youth Daily verified and found that Meituan Bicycle, Hello Bicycle and Qingju Bicycle did have this phenomenon.

In response, the customer service of Hello Bike and Qingju Bike responded that the actual price is subject to the personal purchase page, and the "price description" of Meituan Bike also shows that the coupons are issued randomly, and the final price on the order settlement page shall prevail.

As for whether the price of users of commonly used services will be higher, Hello customer service said: "The same can be said."

　　Beiqing Daily reporter found

　　The price difference of the same package can reach 22 yuan

　　Recently, there have been media reports that different users buy bike-sharing packages at different prices.

On August 11, a reporter from Beijing Youth Daily used multiple mobile phones and multiple accounts to search on various platforms and found that this phenomenon did occur on platforms such as Meituan Bicycle, Hello Bicycle, and Qingju Bicycle.

Taking the 30-day free ride card of Meituan Bicycle as an example, the displayed prices of three mobile phones also located in Beijing are 14.8 yuan, 8.8 yuan and 19.8 yuan respectively; another example is the price of the 90-day free ride card. Displayed as 49 yuan, 36 yuan and 58 yuan, the difference between the two is 22 yuan.

There are also some differences in the actual prices of other packages.

　　The same goes for Hello Bikes and Green Orange Bikes.

According to the display results of the three mobile phones, the prices of the 30-day unlimited rides of Hello Bike are 16.98 yuan, 13.58 yuan and 13.97 yuan respectively, and the prices of the 30-day free ride card of Qingju Bicycle are 11.5 yuan, 12.5 yuan and 11.9 yuan respectively. .

　　It is worth noting that among the three mobile phones, the users of the third mobile phone are old users who have used the services of the three platforms, and in some cases, the price of old users is not the highest.

A reporter from Beiqing Daily saw on Weibo that several users who had purchased cycling card packages posted their purchase pages on Meituan Bike and Hello Bike. It is nearly twice the price in the test of the Beiqing Daily reporter.

　　platform response

　　There is a difference in the random price of the promotion

　　On August 11, a reporter from Beiqing Daily consulted the customer service of each platform as a user.

Among them, Hello Bike customer service repeatedly told the Beiqing Daily reporter that the actual price of the package can only be based on the results displayed on the personal purchase page on that day.

The customer service said: "Because the marketing activities that users participate in will have coupons automatically deducted, affected by discounts, frequency of use, etc., there may be slight differences in the purchase price of individual users." However, "the average price of the product per ride is still Much lower than paying per ride.”

When asked "whether being affected by the frequency of use means that people who use it often are more expensive," the customer service replied: "The same can be said."

　　The Beiqing Daily reporter noticed that even for newcomers, different newcomers get different discounts.

In this regard, Hello customer service suggested: "You can pay attention to which day is more favorable before buying."

　　In addition, Qingju Bicycle customer service also said: "Changqi card and sub-card will carry out preferential activities from time to time, and will push discount coupons from time to time. For different discounts and prices, you can go to the card purchase page to check the specific price."

　　"Price Description" is written at the bottom of the bicycle riding card purchase page of the Meituan App: the real-time price of the riding card does not change its nature due to the difference in the expression.

Regarding the rules for issuing coupons, it claims: "The coupons for cycling cards are issued randomly, and the final price on the order settlement page shall prevail."

　　In addition, there are exclusive benefits for new users and exclusive benefits for returning users.

Exclusive benefits for new users are for new users who have never used the Meituan bicycle service.

Users who have not used the Meituan cycling service in the past 28 days can also purchase designated discounted cycling cards at discounted prices.

The description mentions: "Exclusive benefits are only displayed to qualified users, and may be adjusted according to time, geographical differences, etc., please refer to the price displayed on the page."

　　As for the package price description of Hello Bike and Qingju Bike, its App and applet are not displayed.

　　Expert interpretation

　　There is room for improvement in the way coupons are issued on the platform

　　In January this year, four departments including the Cyberspace Administration of China jointly issued the "Regulations on the Administration of Algorithm Recommendations for Internet Information Services", which restricts the "killing" of big data.

The "Regulations" point out that when algorithm-recommended service providers sell goods or provide services to consumers, they shall protect consumers' rights to fair transactions, and shall not use algorithms in terms of transaction prices and other transaction conditions based on characteristics such as consumers' preferences and transaction habits. Implement unreasonable differential treatment and other illegal acts.

　　Pan Helin, co-director and researcher of the Digital Economy and Financial Innovation Research Center of Zhejiang University International Business School, told the Beiqing Daily reporter that random discounts and big data killing are two mechanisms.

Random discount is a relatively common form of discount, which is legal and compliant. As long as the random discount margin is within a reasonable range, it will bring benefits to customers.

However, big data processing is treated differently based on user data. It is illegal to involve price discrimination. Whether there is big data processing needs to be understood through the coupon issuance mechanism. Without data support, an absolute conclusion cannot be drawn, so supervision is required. follow up.

　　"Consumers don't understand many preferential mechanisms." Pan Helin said, "So, this kind of behavior suspected of killing big data should be followed up and supervised by the supervisory layer. Because ordinary users do not have background permissions, it is impossible to It is also difficult to make horizontal discount comparisons when you clearly know where your coupons come from.”

　　Ding Daoshi, an independent Internet analyst, said that there is indeed room for improvement in the way coupons are issued on the platform.

Businesses need to dynamically balance which approach is more beneficial to both the user and the business.

　　Why is such a fact difficult to be identified as "big data"?

Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, told the Beiqing Daily reporter: "In practice, like the monthly bicycle card, it is not a premium, but the discount is different. There are many such cases. If it is a premium, then It can be clearly judged as big data proficiency, but here it is all discounted, but the discount is different, so it is not easy to judge big data proficiency legally. In law, there is no provision to force merchants Therefore, it will be used by merchants or platforms to defend against it.” Text/Reporter Wen Jing, intern reporter Gu Xiaoxiao, co-ordinator/Chi Haibo