China News Service, Longzhou, Guangxi, August 10th: "Post-90s" intangible cultural heritage promoter in Longzhou, Guangxi: "Cultural creation + e-commerce" makes intangible cultural heritage both "live" and "fire"
Author Pang Wanwen Yang Chen
"Ding Ding, Ding Ding..." Recently, under the banyan tree in Banchitun, Shuangmeng Village, Jinlong Town, Longzhou County, Chongzuo City, Guangxi, men, women and children dressed in Zhuang brocade costumes gathered together to play the lyre, sing antithetical The melodious melody of the lyre floated above his head.
"We can often see such scenes in our village..." Li Changlong, a handsome young man born in the 90s, talked about Tianqin and Zhuangjin.
Elderly people in the village who can play the lyre are teaching at the research base.
Photo by Pang Wanwen
In the spring of 1995, Li Changlong was born in this village rich in intangible cultural heritage.
Li Changlong's brother is the inheritor of Tianqin of the Zhuang ethnic group, and his aunt is the promoter of Zhuang Brocade.
When he was a child, the wonderful sound of his brother playing the lyre and the brocade costumes woven by his aunt had all become his deep memories.
In 2016, after graduating from college, Li Changlong did not go out to work like most young people in the village. Instead, he chose to return to his hometown and became a "post-90s" who promoted the intangible cultural heritage of the Zhuang people such as Tianqin and Zhuang Brocade.
"When I first came back, my relatives said they didn't understand. After reading so many books, what could I do when I returned to the village instead of going to the big city?" Faced with doubts, Li Changlong did not explain much, but continued to study how to make the Zhuang people's life better. The two intangible cultural heritages of qin and zhuang brocade are well promoted, so that more people can understand the intangible cultural heritage.
Li Changlong (first from the right) explained the structure and operation of the loom to the college students in the village.
Photo by Pang Wanwen
In February 2021, Li Changlong was elected as the secretary of the Youth League branch of Shuangmeng Village, Jinlong Town, which further strengthened his confidence in uniting and leading the members and young volunteers to inherit and promote the culture of intangible cultural heritage, and is committed to making young people become the inheritors of intangible cultural heritage. new force.
In recent years, the party committee and government of Jinlong Town have actively built a demonstration belt for rural tourism, creating tourism brands such as "Folk Beauty Village", "Tianqin Culture", and cultural activities with ethnic characteristics.
Li Changlong actively responded to the call for rural revitalization, formed a Tianqin art performance team, communicated and cooperated with Guangxi China International Travel Service Co., Ltd. on intangible cultural heritage cultural research and tourism projects, established a research and study base, and invited villagers who can play the Zhuang Tianqin and weave Zhuang brocade. Students and young volunteers teach.
"If we didn't come here to study, we wouldn't know that these rhythms and patterns contain such rich cultural connotations. It turns out that the intangible cultural heritage is all around us." said Li Jiashu, a returning college student who participated in the research activities.
It is understood that since 2021, the Tianqin Art Performance Team has received tourists for more than 30 Tianqin performances and outings, and has also held 5 batches of Tianqin and Zhuang Jin research activities in the village.
The intangible cultural heritage is "living", and we must find a way to make it "fire".
If you want to be sought after by young people in modern society, you must make efforts in innovation, empower intangible cultural heritage culture, and let more young people understand and fall in love with intangible cultural heritage culture.
The Zhuang Jin Zhi Niangs in the village are all women from various households. If you go to the front line for her, it will not be a system, it will take a long time, and it will not be able to meet the market supply demand.
In order to solve this problem, in June 2021, Li Changlong and Zhuang Brocade non-genetic inheritors organized the Laiman Brocade Weaving Workshop. A total of 21 weavers in Banchitun joined the workshop.
Li Changlong (second from right) and members of the village youth cooperative discuss cultural and creative products and innovations in bag patterns Photo by Pang Wanwen
"After repeated mobilization, weavers from all households joined in, the efficiency of weaving Zhuang brocade has been improved, and the number of Zhuang brocade products has gradually increased, which is getting closer to the market demand." Li Changlong told reporters.
While exploring new markets, Li Changlong is also constantly "charging".
Discuss and share brocade skills and pattern creation with weavers every day, and try to combine traditional brocade skills with fashion elements to design and produce various styles of handbags, small sachets, interior decoration pendants and other products.
With the diversification and marketization of Zhuang brocade products, more and more customers purchase Zhuang brocade products through WeChat orders and online trade fairs.
Since 2016, Banchitun's sales of Zhuangjin products have reached about 100,000 yuan per year.
"Intangible cultural heritage products are accepted and recognized by more people, and the development of intangible cultural heritage will go further and further." Li Changlong said that taking the "express train" of cultural innovation and online exhibitions will definitely make intangible cultural heritage glow. stronger vitality.
(Finish)