Small bottles, about ten centilitres, apparently empty and sold for five euros each... This is the new discovery of a trader in the market of Vaison-la-Romaine, a small town in Vaucluse, spotted by a journalist from Le
Parisien
, probably vacationing in the area.
Inside these bottles, "the air of Mont Ventoux", assures the advertisement printed on A4 paper.
The Ventoux, also called mont bald, is a famous mountain in the Vaucluse, culminating at 1,910 meters and where stages of the Tour de France regularly take place.
The sale of "clean air in cans" had already been tested in China, in particular.
Undoubtedly, this merchant hoped to attract some of the tourists of this country with his bottles.
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Company
Paca
Tourism
Tradespeople