The tie... is it dead?

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It is not the first time that its use has been questioned, but now the Anti-Corbata Brigade has been joined by the very president of the Spanish Government.

Indeed,

has asked gentlemen not to wear

and thus help reduce the energy impact caused by air conditioning.

Are we at the end of this garment?

A simple red scarf that

ladies tied around soldiers' necks before they left for battle, as a symbol of love and fidelity, ended up becoming one of the defining pieces of the male wardrobe.

It is true that the

has been losing prominence lately.

Until the middle of the 20th century (what has been the day before yesterday) university professors, but also students, wore ties to class.

Today, some choose not to wear it even for the graduation ceremony.

Different times, different messages and different fashions.

Wearing a tie was the height of 'cool'.

If even

wore a tie in their performances!

But long hair, trips to India and the sitar arrived, and

arrived and those from Liverpool no longer wanted to aesthetically associate themselves with a garment that the popular imagination was identifying with a serious gray office job.

Cool is being redefined and, again, different times require different messages and different fashions.

From the Windsor knot to the Guadiana tie

The very act of taking off your tie, as

did, is a declaration of intent and there is no better example of this than in the political arena.

What do I need to send a conservative and solvent message?

Well, I can start learning how to tie the

What do I need to look modern but without going overboard?

sometimes yes and sometimes no.

What I need is a groundbreaking image?

Never ever tie.

The president himself who inspires this article is well aware, and user, of the power of decisions on the tie.

navigates a delicate duality between his role as Secretary General of the Spanish Socialists and his institutional role as Prime Minister.

When he has to be the 'president', a pro-European, a player on the board of international relations.... Cross out!

The tie appears.

As a socialist leader, heir to

Cross out!

See you later, tie.

It is clear that the decision to wear a tie or not is a great

and the construction of messages.

But, if after a careful analysis, it is decided that for a specific act it is convenient to wear a tie to support a message, beware, because the

in question has more substance than it may seem at first glance.

Not just pretty ties

The legendary

made his collection of not exactly discreet ties his hallmark.

turned his eternal red tie into part of the corporate identity of Banco de Santander.

And in public acts in which a storm threatens, for

ties abound

(GREEN = Long live the King of Spain... Oh, surprise!)

But, in addition to the color or pattern, the length of the tie is also a good accomplice when it comes to sending our little message to the world.

Prime Minister

's extra-long ties are not a coincidence, nor a clown, but are part of a sophisticated communication strategy designed so that

and training

do not overwhelm the

and steal votes.

Ties that are too long, unpressed suits, crazy hair, and eccentric manners.

New times, new voters, new communication needs.

Not just a men's thing

Women commercial pilots, policewomen in gala uniform, hyper-stylish women (Hello,

are regular wearers of ties either out of obligation to maintain uniformity or out of desire.

It seems that

does not agree with Sánchez's proposal and has decided that women fill their dressing rooms with ties in the fall of 22. And I wonder: are we facing the annihilation of the tie or a new adaptation of its meaning and users?

Today, the traditional cravatted bosses sit on the boards of directors with a brand-new species that wears 400-euro sneakers as a symbol of job success.

And it is that the symbols of power are not immune to change.

The Nejej of the pharaohs of ancient Egypt or the medieval Globus accompanied iconographic images of power for centuries, but today they are pure anecdote.

Is that the future that awaits the tie?

The future of the tie, like everything else in 2022, is uncertain.

But considering the communicative power that a small piece of cloth has, no matter how much it tightens the neck of some, can the tie be condemned to anathema so easily?

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