From JLo turned into a cow girl to Kim Kardashian with her face covered, going through Rosalía, the Met gala does not disappoint
Demna Gvasalia, an intruder in the world of fashion?
Balenciaga dedicates its parade to Ukraine
That
Balenciaga designer Demna Gvasaglia
likes to turn heads and 'strike a chord', for better or worse, is a fact.
Today it is for the
bags inspired by garbage bags
that have gone on sale in some of the firm's boutiques for around
1,700 euros
and that already caused a stir when it presented its autumn-winter 2022 collection, last March.
The reactions have not been long in coming in networks, where controversy is a sweet that is received with pleasure, but
raising blisters
is still one of the hallmarks of the 'new Balenciaga'.
His career confirms that Demna Gvasaglia is the king of controversy, with shocking details such as
the 'Ikea-style' bag
that the brand already released five years ago or, of course, when he dressed
Kim Kardashian
in a jumpsuit that even covered her face in the Penultimate Met Gala, in September 2021.
In even more recent times, some sneakers that the brand presented and that come standard with a worn-out look
have not gone unnoticed either .
The discussion about the appropriateness or inappropriateness of these shoes was not made, as was an argument that Demna's firm has had to face on several occasions: the
glamorization of poverty
.
Because the same is what happens with
the bags that today are the focus of controversy.
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The Balenciaga bag, of scandals and claims
To understand what's behind a bag-garbage bag made by Demna Gvasglia for Balenciaga, let's take a step back and remember the brand's fall 2022 show, which took place last March.
Balenciaga did not want to remain on the sidelines of
the war between Russia and Ukraine and
positioned himself, not only deleting all the images from his Instagram account to leave the blue and yellow flag and raising funds, but also recreating
a gigantic roundabout in the show itself
full of snow inside which a blizzard was happening, in a
sincerity towards the situation that removed the past of its creative director, Demna.
He too was (is, in his words) a war refugee.
"This parade needs no explanation," he declared then.
"It is a tribute to the intrepid, to the resistance and to the victory of love and peace."
And the 'Trash Pouch'
bags
that were first shown back then had a lot to do with this.
Because among a majority of black looks, in mourning, they appeared, these
XL bags reminiscent of garbage bags
and that many of the models had been dragging along a meager path through the snow.
Something that certainly did not seem like a coincidence.
This
large tote bag
model is in effect in the shape of a rubbish bag made of
supple
, shiny leather to mimic the finish of plastic, and elasticated handles to grip it.
BalenciagaIMAXTREE show
But like everything that surrounds the figure of the Balenciaga designer, moving on that fine line
between vindication and controversy
always makes people talk.
Especially if it has to do with a garbage bag-bag that costs about 2,000 euros.
On this, Gvasaglia has declared to the publication '
Women's Wear Daily ':
"I could not miss the opportunity to make
the most expensive garbage bag in the world,
because who does not like
a scandal
in the world of fashion?".
Of scandals and geniuses, this is Demna Gvasaglia
When, in September 2021, after the appearance of Kim Kardashian 'without a face' at the Met, from Yo Dona we asked several fashion experts about the controversial figure of the Balenciaga designer, about whether he was a genius of fashion or marketing ,
Pepa Bueno,
executive director of the Association of Fashion Creators of Spain (ACME), said that the creator, of Georgian origin and trained in Antwerp, "makes a
screaming fashion,
which reflects the situation, everything cannot be a complacent language and kind".
A position similar to that of other fashion experts, who maintain that Demna Gvasaglia has been able to transfer to a new century, to a new audience, to a new generation, a new look, and has done so by collecting all the keys of the master Cristóbal Balenciaga, with
modernity.
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