The Internet literature and art has risen to the east wind of the digital age. It is an art form different from traditional literature and art, showing unique artistic features and aesthetic interests.
It borrows ideas and inspiration from traditional literature and art, and at the same time keeps innovating while maintaining integrity, excavating its own potential advantages in an all-round way, and creating a new style of literature and art that "people don't have me".
Literary and artistic short videos stand out in the context of the fusion of old and new media: literary and artistic artists use short videos to popularize all kinds of art knowledge, ordinary people use short videos to share art clips in their lives, and non-genetic inheritors record ancient inheritance in short videos. ...With the powerful loading and compatibility capabilities, the integration of short videos and various literary forms continues to deepen, and the communication scene continues to expand, enriching and expanding the new territory of online literature and art.
Showcasing new tactics in communicating narratives
Art needs the blessing of technology, and technology adds wings to art.
The development of short video is closely related to the update and iteration of Internet technology. It is a product of technological progress and a boost to the advancement of technology.
In literary short videos, the identities of communicators and audiences are no longer clearly defined. The effective integration of the two shortens the psychological acceptance path of "creation-appreciation", and personal hobbies and audience preferences can be matched to the greatest extent.
This kind of short video with the characteristics of short, flat and fast is more popular among the public. It can bridge cognitive differences, break through time and space constraints, stimulate enthusiasm for participation, gain emotional recognition, and incarnate into a convenient and rich "multiple" video that meets the needs of different audiences. Modal" treasure chest.
Short videos have become the new darling of the current art market, stemming from the genuine appeal of public emotions.
The delivery boy played the piano gracefully in the shopping mall after delivering the meal, and the migrant worker boy played the guzheng song "A Laugh in the Sea" at the construction site. These short videos quickly spread on the Internet.
The rapid development of society has made the rhythm of life advance by leaps and bounds. Short videos have become one of the breakthroughs for the general public's artistic needs. They are the "time and space accompany" in people's daily life. With individual fragmented records, they work together to reflect the overall style of the times.
It fills people's fragmented leisure time, and also soothes the delicate and gentle emotional needs of the public.
The continuous improvement of the broadcast platform has accelerated the continuous "breaking of the circle" of short videos to the mainstream.
In the past, online literature and art was one of the broadcasting platforms of traditional literature and art, and traditional literature and art were the reference objects and learning copies of online literature and art.
Today, short video platforms are striving to get rid of the label of subculture, attracting many mainstream artists, art troupes, and teachers of art colleges to settle in. The high-quality content is professionally produced and produced, with originality in content expression, communication methods, and narrative skills. The "tricks" are endless, echoing with traditional literature and art.
For example, during the new crown pneumonia epidemic, dance artist Huang Doudou developed his literary and artistic volunteer service work from on-site to online, recorded "Internet dance public welfare courses", and led dance lovers to exercise at home and cultivate their sentiments.
High-quality short videos not only achieve accurate dissemination of content, but also meet the dual purposes of public learning and entertainment.
Literary and artistic creation in the form of short videos does not have the "one-singing and three-sighing" that has been paved for a long time in the traditional literary and artistic creation process.
The wonderful passages in the classic novels are accompanied by lyrical music, and the ups and downs of the protagonist's fate are slowly revealed in the beautiful voice; Stories; popular programs in variety shows have been broadcast on short video platforms for multiple rounds and times, and public sentiment has fermented many times; micro-interview programs face up to the emotional space of contemporary Chinese people, focus on current hot spots and pain points, and "say something" Lead the audience to cross the border and "break the circle".
There are also music singles, national style dances, traditional paintings, modern sculptures, etc., various categories and various arts carefully provide short videos with rich resources for re-creation and repeated dissemination, and short videos have become the most popular among the Internet literature and art. One of my favorite styles.
Building a new stage in everyday life
Short video is defined as an audio-visual output model created by Internet mobile technology, and it can be communicated with other media in a short period of time.
With the increasing influence of short videos, various platforms including traditional media have opened up their own "second battlefield" in short videos.
In particular, the active attack of traditional media has made the short video ecology clearer and more complete in reflecting reality.
Massive art video resources are re-adapted to the short video communication mode, and through new ingenious arrangement, a new level of qualitative change has been achieved.
When the linear cycle of information output is broken, it is not uncommon to watch, push, share, collect, like and other operations multiple times.
In the past two years, the subject matter of short video creation has become more lifelike, and the content of routine and joke-style creation has gradually decreased.
Fields, common alleys, and daily life have become the stage for creators. Pastoral life, handicrafts, intangible inheritance, poetry creation, national style animation, etc. are all incarnated in the online virtual space for literary and artistic works for others to enjoy.
A variety of literary and artistic styles are added to the short video, and they are surrounded by a large number of fans. Through the superb artistic level and positive ideological connotation, the public can escape from the trivial daily life, and use the square-inch screen to keep pace with the times, cultivate sentiment, and obtain spiritual comfort.
This kind of artistic display across time and space is like personally participating in the brewing of a book, like witnessing the birth of a work of art, like experiencing an emotional baptism in person, and the emotional pleasure it brings is naturally unparalleled.
Short videos maximize the public's desire for expression.
The public is the consumer group of short videos and the main body of creators.
People express their voices with full enthusiasm on the Internet platform, fully verifying the aesthetic proposition that "art comes from life", and interpreting the original intention of "art belongs to the people".
For example, in 2020, the shuffling dance created by Fan Duo and Peng Xiaoying, a peasant couple from Wenzhou, Zhejiang, became popular on short video platforms. The story of Peng Xiaoying treating her husband's depression through dancing spread like wildfire, and many netizens were infected by their love for life. , have sighed "too cured".
Presenting a new look in concentrated creation
People pour their hopes for a better life into the virtual world, and they also empathize with online literature and art with their appreciation of diverse arts.
In the environment where the industry is more standardized and supervision is stronger, short videos are gradually entering the track of rational creation.
The unconventional operation that simply relies on the "displaced" editing of images and the "out-of-place" expression of words to win the public's attention is gradually disappearing in the market-oriented wave.
Short videos are illuminating their way forward with interactive and immersive whole-hearted giving.
High-quality short videos that quickly become popular and widely spread are a win-win for word-of-mouth and click-through rates.
Online literary and artistic creation is the crystallization of collective labor and a complex creative process that integrates multiple types of work.
Although short videos are a small volume in online literature and art, which is convenient for creators to burst into inspiration and improvise, high-quality short videos still require meticulous planning and careful arrangement.
From the initial idea to the final presentation, the creation of high-quality short videos can be done by one person or by a group of people, so as to achieve cross-time and space dissemination and obtain a large number of clicks.
The relationship chain in this virtual space looks loose but is actually solid. It is a cultural identity and emotional alliance based on common interests and hobbies.
The high-quality short videos reflect the sincere attention to all things in the world. Through light-hearted expression skills, witty and cold expressions, it conveys keen observation and shows profound accumulation of professional knowledge.
In addition to the hidden "folk masters" who artistically "write" and "speak" life, many experts, scholars, celebrities, and Internet celebrities have realized value empowerment in short videos.
They reinterpreted the original obscure industry facts and professional terms in their fields of expertise, and then packaged and launched them after new interpretations. They are full of "dry goods", allowing the public to use "low investment" in time and energy. Come to see the "high reward" of vision and vision.
It can be said that the creation process of high-quality short videos is no less than traditional literature and art and long videos. "The same standard and the same scale" is both a criterion and a goal.
Content supervision, independent choice of audience willingness, and online risk assessment are leading the development of high-quality short videos.
In recent years, with the release of the "Detailed Rules for the Review of Online Short Video Content", the special rectification of short video copyrights, and the strengthening of industry self-discipline, the creation of short videos has become increasingly standardized, and the content of violations has been greatly reduced.
With the continuous improvement of the audience's aesthetic level, their "fingertips stay for a long time" make those "suspended", "fantasy" and "sweet pet" content face the risk of "breathing difficulties" due to ungrounded air.
A large number of professional and in-depth online literary and art reviews lead the creative style, making short videos at the bottom of the quality and shoddy production lose their survival soil, the self-appreciation of "enclosure and self-promoting" has become a thing of the past, and true talents and real learning have become the creators' self-examination. 's motivation.
High-quality short videos promote the public to embrace traditional literature and art.
Literary and artistic works play a crucial role in the cultivation of aesthetics, and it is an irresistible trend for short videos to participate in online literary and artistic creation.
After some short videos have been recognized for the reprocessing of traditional literary and artistic works, the public has been prompted to return to traditional literature and art for in-depth reading and appreciation, and a rational two-way interaction has been formed between different media. Fragmentation, but the formation of flow and intercommunication.
Internet literature and art have enriched the spiritual world of the Chinese people and brought profound changes in the concept and practice of literature and art.
Short videos once again spread the content of traditional literature and online literature and art in a focused manner, attracting the attention of different groups.
Between staring and looking at each other, high-quality short videos are expected to create an ecologically sound garden for literary and artistic creation.
(Author: Hao Jingjing, associate professor at the School of Literature, Shanxi University)