Recently, Shanghai has been experiencing hot and hot weather, and consumption is hot in summer. The cool and breezy shopping malls and supermarkets have become a good place for many citizens to spend time.
Recently, many Shanghai citizens have found that there are a lot of "barbecue copywriting" in the vegetables and fruits, cooked food, electrical appliances and other areas of the supermarket. Outside the door of the supermarket, there is a mountain of flames."
Interesting copywriting caused many citizens to stop.
It is understood that this is a copy specially planned by RT-Mart for high temperature weather, and they use vegetables, popsicles, fans and other commodities to anthropomorphize their voices.
The "cold palace" freezer has become a holy place for vegetables and fruits to escape the summer heat. Aifei's apples and Xiangfei's pears all want to "squeeze". The popsicles say, "I'm used to it, but it's your paradise on earth." Corn said, "The outside world is very It's wonderful, and the outside world is a little too sunny."
At present, "Barbecue Copywriting" has appeared in nearly 100 stores in Shanghai, Hangzhou, Nanjing, Changsha, Chengdu, Fuzhou, Shenyang and other places.
(Reporter Li Qiuying produced Xu Miaoqiao)
Responsible editor: [Ye Pan]