Europe 1 with AFP 5:33 p.m., August 01, 2022
In July, TF1 remained the leading channel in France according to Médiamétrie, despite the good audiences of France 2, which is progressing in particular thanks to the men's Tour de France.
La Une garnered an 18.2% audience share among French people over 4 years old, losing 1.6 points compared to July 2021.
TF1, still the leading channel in France in July, is closely followed by France 2, which is progressing in particular thanks to the men's Tour de France, in a context of less television viewing, Médiamétrie said on Monday.
TF1 garnered 18.2% audience share (PDA) among French people over 4 years old, losing 1.6 points compared to July 2021. On the other hand, France 2 increased by 0.4 points compared to the same month of 2021 at 17.5%, according to data that covers the period from July 4 to July 31.
The French less in front of the small screen in July
"We were very happy to see this year that the Tour de France has broken audience records, in a period when television can be less consumed," said Laurent-Eric Le Lay, sports director, to AFP. of France Televisions.
The Tour de France was watched by four million people on average in the afternoon on France 2, a record since 2011 despite a slight decline in the overall number of viewers.
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It also benefited France 3, which broadcast the start of the stages from 1 p.m.: the regional channel gained 0.3 points in July to 11.1% of audience share, compared to the previous year.
The French spent less time on television than last year: 3h09, compared to 3h29 in July 2021, where health restrictions persisted due to the pandemic.
It is also less than in July 2019 – when the coronavirus was still an unknown word – when they had devoted 3h19 to the small screen.