China News Agency, Urumqi, July 31st: "Touch the Internet" to "fly" intangible cultural heritage into modern life
Author Gou Jipeng Yan Wenlu
"With the rapid development of the Internet, especially the current boom in short video development, there are more options for intangible cultural heritage publicity and promotion." Hu Xin, the national representative inheritor of Nushu in Jiangyong County, Hunan Province, said here on the 31st. , "Touch the Internet" to "fly" intangible cultural heritage into the homes of ordinary people, and also integrated into modern life.
On the same day, the 2022 "Xinjiang is a good place" counterpart-aid exhibition of intangible cultural heritage of 19 provinces and cities in Xinjiang opened in Urumqi.
With the theme of "cultural treasures of people's intangible cultural heritage", this exhibition invites 193 representative projects of intangible cultural heritage from 19 provinces and cities in Xinjiang, 146 representative projects of intangible cultural heritage from 14 prefectures and cities in Xinjiang and Xinjiang Corps, with a total of 370 A representative inheritor participated in the inheritance of words.
A reporter from China News Agency saw at the scene that various wonderful intangible cultural heritage displays attracted many visitors to take up cameras and mobile phones to take photos and videos. Live broadcast and constantly interact with netizens.
On the same day, when the reporter saw Hu Xin, she was writing Nushu on a folding fan, with bookmarks, handkerchiefs and other Nushu cultural and creative products placed next to her. The slender and beautiful characters in italics soon attracted many people to visit.
According to Hu Xin, Nushu, a dialect of women in Jiangyong County, Hunan Province, was included in the first batch of national intangible cultural heritage representative projects in 2006.
At present, more than 30 cultural and creative products have been designed.
The reporter noticed that Hu Xin also took some pictures of the exhibition site with his mobile phone that day, and prepared to edit it into a film and send it on the short video platform.
"Although I have just started making short videos, I have seen the huge potential of short videos for the promotion of intangible cultural heritage." Hu Xin said.
Hao Xiang, the representative city-level inheritor of the national intangible cultural heritage cloth paste painting in Hebei Province, also recognized the intangible cultural heritage "touching the Internet".
She said that traditional intangible cultural heritage "touching the net" will not only increase its popularity, but also further stimulate the endogenous power of traditional craft products, allowing more consumers to have the opportunity to contact and use traditional craft products.
Drawing samples, plate making, mould making, cloth paste, assembly... Hao Xiang often shows his "unique skills" of intangible cultural heritage in short videos and live broadcasts, and brings goods to his products.
"The effect of live broadcast and online store sales is good. Nowadays, more and more people like the cloth paste painting through the Internet. Many viewers make a special trip to my physical store to learn more about it after contacting the cloth paste painting through the live broadcast." Hao Xiang said.
The reporter found in the interview that traditional crafts "fly" to the cloud and become the "standard" for many non-genetic inheritors.
Through various forms such as live broadcast, short video promotion, online store sales, etc., the distance between netizens and intangible cultural heritage has been shortened, and more people's attention has been attracted.
However, some intangible cultural heritage inheritors said that although taking the "express train" of the Internet platform can bring a certain amount of traffic, the most important thing for the inheritance and development of intangible cultural heritage is to keep upright and innovate.
"Through short videos, live broadcasts and other means, intangible cultural heritage can indeed be known to more people, but we should not only focus on the external dissemination of intangible cultural heritage, but also pay attention to excavating its cultural connotation and innovate on this basis, so as to avoid 'It's a flash in the pan'," said Tao Dandan, the provincial representative inheritor of birch bark production skills in Heilongjiang.
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