Park Eun-bin, who was in her second heyday with the drama 'Strange Lawyer Woo Young-woo', ranked first in brand reputation in July.
As a result of big data analysis of star brand reputation in July 2022, the first place was Park Eun-bin, the second place Heung-min Son, and the third place was analyzed in the order of Lim Young-woong.
According to the Korea Corporate Reputation Research Institute, the Park Eun-bin brand was analyzed to have a brand reputation index of 12,0877,763, with a participation index of 5,167,572, a media index of 2,236,361, a communication index of 2,717,938, a community index of 1,965,892.
Park Eun-bin's brand was newly included in the Star Brand Reputation this month.
As soon as it was included, it climbed to number one, proving its recent popularity.
In second place was Son Heung-min's brand, which was analyzed as a brand reputation index of 7,891,136 with participation index of 1,03,799 media index of 1,499,556 communication index of 2,162,721 community index of 3,225,060.
In third place was Young-woong Lim, the brand participation index of 1,772,712, the media index of 1,155,487, the communication index, 1,66,379, the community index, of 2,669,198, resulting in a brand reputation index of 7,263,775.
Compared to the star brand reputation index of 7,579,521 in June, it fell by 4.17%.
Koo Chang-hwan, director of the Korea Business Reputation Research Institute, said, "As a result of big data analysis of star brand reputation in July 2022, the Park Eun-bin brand ranked first. met with consumers in various ways with Tottenham Hotspur, a soccer club in Korea, and the Young-woong Lim brand was communicating with consumers through music and concerts based on a strong fandom."
In addition, "Analysis of star brand big data in July 2022 for star brand category showed a 4.88% increase compared to 197,597,005 star brand big data in June. Detailed analysis shows a 5.67% increase in brand consumption, a 0.93% increase in brand issues, and an increase in brand communication. It decreased by 0.50%, and the brand spread increased by 11.45%.” He analyzed star big data.
The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption.
Star brand reputation analysis can measure consumer relationship with star brands, positive and negative evaluations, media interest, and consumers' interest and traffic.
In July 2022, the top 30 star brand reputation rankings are Park Eun-bin, Son Heung-min, Lim Young-woong, Kim Yuna, Son Seok-gu, IU, Black Pink, BTS, Psy, Kang Tae-oh, Yoo Jae-suk, TWICE, (G)I-DLE, Lee Chan-Won, Seventeen, Ho-jung Kim, Daniel Kang, NCT, Hyun-jin Ryu, Girls' Generation, Espa, Hyori Lee, Young-tak, Taeyeon, Lee Sang-min, Baek Jong-won, Kang Ki-young, Lee Byung-hun, Apink, and Oh My Girl were analyzed in that order.