Beyoncé 'Renaissance': six lessons for success to learn from her

Beyoncé has

the end of July to release her new album (actually the first of a trilogy), 'Renaissance', 16 songs where she surprises, yes, she surprises, with a more synthetic sound (where at times she reminds her little sister,

as in 'Pure Honey'), more conceptual and more danceable.

There 's disco

and

('Cuff It', 'Virgo's Groove), a decidedly elegantly house sound, and a lot of

Less complaining and more enjoying, she seems to be the maxim that guides the new 'instruction manual for life' that Queen Be has taken out of her brain, she says, during the quarantine imposed by the coronavirus pandemic.

There is consensus that 'Renaissance' is a hymn to

, which already had its letter of introduction a few months ago with the

'Break My Soul' that generated tons of tweets because in the song Beyoncé

And, of course, that sat quite badly on certain sectors of the population (who take everything literally, never better brought, right?).

For having, on the album there is even a certain vindication that we are in the 'Beyoncé era'.

Her song 'Virgo's Groove' subtly brings back her astrological pride.

The case is that Beyoncé

We hate the word 'reinvented' because people are not wheels or light bulbs or telephones, so we will say that Beyoncé has taken a musical leap forward that will probably add to her glory and her list of fans, 19 years after her first solo album, ' Dangerously in Love'.

Towers taller than her have fallen in such a long period of time, crushed by exhaustion of ideas and dispersion.

Why not her?

How does it do it and what can we learn from it?

Six things we can learn from Beyoncé

1. Choose your team well.

In that time she has had the

to

(whose second piece, after herself, is her husband, the rapper and producer Jay-Z) who take her musical career to the millimeter and ensure from the standards of perfection that he develops in his spectacular live shows, even the marketing strategies of what we could call

Because as Cindy Castillo, booker of the Mad Cool festival, recently told me during an interview for EL MUNDO, in the end, musicians are companies, many with hundreds of employees or on the payroll.

2. Has always been

Without ever having been a revolutionary, she has been able to see at all times where the shots were going, what were the crusades where she was worth getting into to tune in with her audience.

She embraced the feminist discourse (from her own point of view, so much so that there is the expression

with a message of sorority, racial and physical pride, and 'girls in power' that she further inflamed and loyalized Beyoncé. her fans.

3. You have never been satisfied with your market niche.

Not with that, not with anything.

Beyoncé is liked by a very wide audience, interracial, intergenerational, of all origins and languages.

But she has never 'settled' with her 'niche'.

Proof of this is her latest album, where she vindicates herself musically, an effort that will surely make her shine like never before (if that is possible, because she is still the woman with the most awards in history) in the upcoming Grammys.

4. He has broken the rules every time he wanted to.

Fully aware of how the rules of the record market have completely changed in recent years, she has decided to invent her own rules.

For example, releasing albums by surprise (her fifth of hers, 'Beyoncé', in 2013);

or doing what no one had ever done until her, publishing an album where all her songs had their corresponding music video.

Or challenging the world by recording a video clip - that of 'Apeshit' - for the first time in history, at the Louvre Museum.

5. It does not enter the rag of criticism.

And there are many, especially regarding their 'whims', apparently inexcusable.

Like for example when he decided to spend about 300,000 euros on

set with

No less than 1,310 diamonds distributed between the heel, the sole and the straps, on a base of platinum and 18-carat gold from the

She, and in this sense Beyoncé is very old school star, remains distant and does not respond.

6. If you have any insecurities, we don't tell you.

Beyoncé's beauty is undeniable, as is the quality of her voice, and she makes good use of both.

But even so, we all know that the external pressure to have a certain normative body, meet expectations and overcome criticism, can become very intense, especially for someone as 'physical' and exposed as Beyoncé.

She herself has spoken on the subject: "The most attractive thing a woman can have is self-confidence. You can be pretty, but if you're not confident, you won't look sexy," she said in an interview.

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